Background Ecwid Import Customers
Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small company site it frequently becomes tricky once you would like to attract on a brand new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Import Customers
Many options Purposefully create a closed system, which can be tedious to maneuver away from as soon as you get started. But with a platform named Ecwid, you no longer have to be concerned about it. In fact, the whole aim of the business, which began in 2009, is to quickly and quickly make an online store system in your existing websites.
You don’t have To make a completely different website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
That increased my Attention, because I understand the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this isn’t just a platform for most people in the united states or Europe. Even companies in developing nations have a chance to get an internet store heading, and you don’t even have to trash your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce functionality, Ecwid is targeted more towards people who already have a site and simply wish to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of goods, and include photographs, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments etc — all of the key stuff that you would expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you produce a fully-featured, standalone e-commerce site; rather, it is intended to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will allow you produce a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid Import Customers
The Product works by giving you a widget which gets placed on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an present website or societal networking profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand-new website. The primary attribute is that you can take your old website and immediately integrate the Ecwid system within a few minutes.
You can also Mirror the system on several other sites if you plan on selling elsewhere on the web. Manage all these sites from 1 place rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to generate a number of sales and each one these sales are reflected onto the back part of your website.
The system is Also designed to integrate well with social networks, and that means that you may sell your things on Facebook if needed. 1 part of Ecwid that we especially enjoy is the shipping facet. With real time shipping integrations you always know what is going on with your requests and where they are being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The system has over 43 translations for selling round the world
You receive lots of promotional tools like coupons, discounts, bulk pricing and much more
Create your personalized email alerts
Utilize the automated tax solution (automatic tax rates at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not only online but in bodily locations too — in stores, market stalls, at theatres and so forth.
With Ecwid’s POS Functionality, regardless of if a customer purchases a product in store, online, in their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and client / transaction info.
There’s a couple of ways you can use this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid state it’ll be available shortly — but they’ve been saying that for quite a while now). Ecwid Import Customers
If you’re based outside The US / UK, or want to utilize another mobile device type, the fantastic news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS option on all paid-for plans, you’ll want to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet computers and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a completely free program.
Granted, it’s a pretty Standard plan, in which attributes such as discount vouchers and service aren’t available, and it only lets you sell up to ten products in 2 categories — but this could really be adequate for some users, and using it’s a fantastic way to try out the system.
But, A vital point to notice about the free program is the fact that it is not good from an SEO point of view — you have to be on a paid program to ensure your product pages speak to search engines correctly (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this sort of performance — that they force you to rely on third party apps, the creation of multiple shops or Google Translate to supply different language versions of your store, which can be less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You can edit the title of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the name you have given to your own product – so if you include some keywords on your product name (not a bad idea anyhow ) that your URL will include them too. This serves as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Import Customers
One area where Ecwid doesn’t perform so Well on the SEO front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on mobile devices. This encourages people to remain longer on your page, thus increasing’live time’ –something that’s believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or even Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (again, in CSV format) and ensures that should you ever feel the need to migrate your shop to another e-commerce platform, you shouldn’t have some major problems doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality out of this box, so anybody wanting to sell on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you are selling goods from certain countries). The other main problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace site is quite simple: it is a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A committed app is offered by Ecwid to allow you integrate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing products like Shopify offer a much wider assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on these platforms quite easily. Ecwid Import Customers
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you get a vertical menu on the left which lets you access key functionality, and the place on the right is used to edit or display related products, site reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variants, establishing transport prices etc…but there is nothing here that should represent also much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to take advantage of the included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations should not be interpreted as legal information, but I am going to do my very best to spell out a number of the key GDPR issues facing Ecwid consumers under.
With the introduction of The EU’s new GDPR laws, there are several legal measures that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is typically a great idea to consult an attorney about what to do); and even when your company isn’t based in the EU, then you still will need to comply with the regulations where any website visits from the EU are worried.
Based on my Understanding of the key GDPR principles, the main priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit permission from those signing up to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a website (and to log that approval ).
There doesn’t seem to be Whatever stops you fulfilling the first three requirements readily enough with Ecwid, though you will have to spend time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to exhibit a cookie cutter banner to your visitors which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their consent to conduct cookies Ecwid Import Customers
· Enables them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid store, you will be breaking up GDPR legislation unless you have a banner set up which does all the above.
Now, out of the box at Least there is not a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only option on front I can locate, the’EU cookie banner’, doesn’t appear to provide the necessary performance — despite costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid consumers is to use a professional product such as CookiePro, which will provide all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you’ll need to set quite a great deal of time apart to set it up.
Installation and Design
I Truly enjoy The simple fact that you can run a web site without paying anything. This makes the setup process that much easier, since you just need to punch in your email and create a password to proceed right to the backend port.
The machine has Wizards for each platform you want to place your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on where you want to market.
The backend Design is flawless, since it walks you through each website creation and integration measure with a few nice photos and text. Once you obtain your shop implemented on a site or societal page it looks fairly sleek.
The layout Depends somewhat on the theme you have on your website, but as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be outstanding and easy to locate for customers when they wish to checkout.
Although many Websites will be cellular friendly, its fine understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the go, while also providing your customers a chance to buy products from the mobile interface.
The closing Design item that makes sense to mention is your language tool. Since running an internet store generally requires you to reach out to people from all over the planet, you are bound to stumble upon some clients who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is no problem in any respect.
The Ecwid Program Market
Possessing the Opportunity to put in applications is a sure fire way to scaling up your ecommerce website in a fair way. Ecwid includes a place called the Ecwid App Market. It offers 65 applications, helping retailers extend their store functionality readily. Ecwid Import Customers
A Few of the apps Can give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you’d typically have to employ additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google with no extra effort. It gets even better with WordPress websites, as you acquire access to additional SEO plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to include any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so you can just go in there and sort in a product name, price and image then save the merchandise for afterwards. Obviously you could always open the More Powerful Options, however they different these for if you are all set to start ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to things like out of stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings attribute which is always one of my favourite ways to converse with companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat support and email support, maintaining the response time short and encourage quality .
In my mind, the Platform has everything you could want in terms of support.
Payments and Security
It is not necessarily Easy to find an ecommerce platform which doesn’t charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any kind of transaction fee with any of the programs they provide, making it desirable for any store that’s hoping to keep down costs and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all the trades that come through your site. It is rather simple to implement these systems, because Ecwid incorporates with over 40 global payment options. However, each one of these processors have their own transaction fees so you need to prepare for them.
It’s rather Evident that Ecwid takes security seriously, because the provider is a PCI DSS Level 1 accredited supplier. The business also claims that every trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Import Customers
Imagine if you Would love to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are quite a few ways to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for merchants who want a shop quickly, but have yet to develop a complete site to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is rather generous in terms of features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of apps / integrations available in the Ecwid Program store.
· You can not change product URLs, which is slightly annoying from an SEO point of view.
· You can’t create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie consent) sounds difficult.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They market the free program like crazy, and mention that many other platforms drag you into a free trial, where you will eventually need to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment programs are rather affordable.
The Free program Lets you sell 10 products, while the Venture plan ups that depend to 100 goods and you get items like an iPhone management program. The Business program goes up to 2500 merchandise for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited program and you might also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the market. You may see that it is actually more affordable than a lot of the other programs we’ve reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is among the best ways to market online, as long as you implement the best ways to improve your earnings online as well. Ecwid is a slick system, with superb easy implementation steps, making it perfect for the small business crowd. Ecwid Import Customers