Introduction Ecwid Import Product Options
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Can you sometimes stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small business site it often becomes tricky once you want to bring on a new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to find out more about this option. Ecwid Import Product Options
Many solutions Intentionally create a closed system, which can be tedious to move away from once you get started. However, with a stage called Ecwid, you do not have to be concerned about it. Actually, the whole goal of the business, which began in 2009, is to quickly and quickly create an online store system in your present websites.
You don’t have To make a whole new site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
This raised my Attention, because I know the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t only a platform for most people in the US or Europe. Even businesses in developing nations have a opportunity to get an internet store going, and you don’t have to trash your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and just want to add an online store to it.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of goods, and include photographs, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments and so on — all the key things that you’d expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you create a fully-featured, standalone e-commerce site; rather, it’s designed to enable you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will allow you create a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid Import Product Options
The Product operates by giving you a widget which gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing site or social media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand new site. The primary attribute is that you can choose your old website and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine onto several other websites if you anticipate selling elsewhere on the web. Handle all of these sites from one location rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to make a number of sales and each one of these earnings are represented onto the backend of your site.
The system is Also made to integrate nicely with social networks, and that means that you can sell your items on Facebook if desired. One part of Ecwid we especially enjoy is the shipping facet. With real time shipping integrations you always know what is happening with your orders and where they are being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The system has over 43 translations for selling around the planet
You receive lots of promotional tools such as coupons, discounts, bulk pricing and much more
Produce your personalized email alerts
Utilize the automated tax solution (automatic tax charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not just online but in physical places too — in shops, market stalls, at theatres and so forth.
Together with Ecwid’s POS Performance, irrespective of whether a customer buys a product in store, online, on their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / transaction info.
There’s a couple of methods you can use this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid state it’ll be available soon — but they’ve been saying that for quite some time now). Ecwid Import Product Options
If you’re located outside The US / UK, or need to utilize another mobile device type, the fantastic thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on all paid-for plans, you will want to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet and cellular. In a age where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it’s a fairly Standard plan, where features like discount coupons and service aren’t available, and it only allows you to sell up to ten products in two classes — but this may really be sufficient for some users, and using it is a good way to try out the system.
But, A vital point to notice about the free plan is the fact that it isn’t great from an search engine optimization standpoint — you need to be on a paid program to ensure your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be mechanically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of performance — they force you to rely on third party programs, the production of numerous stores or Google Translate to provide different language variations of your store, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I can tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the name you have given to your product – so in the event that you include some keywords in your product name (not a bad idea anyhow ) your URL will include them too. This serves as something of a workaround, but I would prefer whole control over URLs. Ecwid Import Product Options
One place where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on mobile devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or even Shopify, you can not create AMP variations of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (in CSV format) and ensures that should you ever feel the need to migrate your shop to a different e-commerce platform, you should not have some major difficulties doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Provided any e-commerce performance from the box, so anyone wishing to sell on the stage will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you are selling products from particular countries). The other principal issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into some Squarespace site is quite easy: it’s a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can offer a fantastic workaround. A committed program is provided by Ecwid to allow you incorporate the product onto a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing products such as Shopify offer a much broader range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms very easily. Ecwid Import Product Options
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online shop builders, you get a vertical menu on the left that lets you access key functionality, and the area on the right is used to display or edit associated products, site reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variants, setting up shipping rates etc…but there isn’t anything here that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You are stuck however, you can always get in touch with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations shouldn’t be interpreted as legal advice, but I’m going to do my best to spell out some of the key GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are several legal steps that website owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is typically a good idea to speak with a lawyer about what to do); and even when your business is not located in the EU, then you still will need to obey the regulations where any site visits from the EU are concerned.
Based on my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid store owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit consent from those registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a website (and also to log that approval ).
There doesn’t seem to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, though you will have to devote time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior permission’)
· Logs their consent to conduct cookies Ecwid Import Product Options
· Allows them to revoke consent at a later stage
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking GDPR laws unless you’ve got a banner in place which does all of the above.
Now, out of the box at Least there isn’t a means to deal with the cookie consent issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only option on this front that I can find, the’EU cookie banner’, doesn’t appear to provide the essential functionality — despite costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid users is to use a specialist product such as CookiePro, which does supply all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll want to set quite a great deal of time aside to set it up.
Setup and Layout
I really enjoy The fact that you can run a website without paying anything. This makes the installation process that much easier, since you simply need to punch in your email and make a password to proceed straight to the backend port.
The machine has Wizards for each platform that you would like to place your shop on. In case you have a WordPress site, just walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on the place you would like to market.
The backend Design is flawless, since it walks you through each site creation and integration measure with some fine text and photos. As soon as you get your store implemented on a site or social page it looks fairly sleek.
The design Depends somewhat on the theme you have on your site, but as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to locate for customers when they want to checkout.
Although many Sites are going to be cellular friendly, its nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your clients an opportunity to buy products from the mobile interface.
The final Design thing that makes sense to mention is your vocabulary tool. Since running an internet store generally requires you to reach out to individuals from all over the world, you’re bound to stumble upon a few clients who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that is not a problem in any respect.
The Ecwid Program Economy
Having the Chance to install software is a sure fire way to scaling up your ecommerce website in a fair way. Ecwid has a place called the Ecwid App Market. It offers 65 software, helping merchants extend their shop functionality easily. Ecwid Import Product Options
Some of the apps Can give you a hand with reviews and rating, rewards programs, automated ad tools, analytics, customized layout themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you would normally need to implement additional SEO and marketing tools to truly get out the word. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no excess effort. It gets even better with WordPress sites, since you gain access to additional search engine optimization plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t seem to include any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so that you may just go in there and sort in a product name, price and image then save the product for later. Of course you can always open up the More Powerful Options, however they different these for when you’re ready to get started ramping up your store.
As an example of the stock Rich management toolset, you obtain access to things like from stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute that is one of my favourite ways to converse to companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat support and email support, keeping the response time short and support quality high.
In my mind, the Platform has all you might want concerning support.
Payments and Safety
It is not necessarily Easy to find an ecommerce platform which doesn’t charge transaction fees, but that is exactly what you get with Ecwid. They never charge any kind of trade fee with any of those plans they offer, making it desirable for any store that is trying to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to set up something such as PayPal or Stripe to process all of the transactions that come through your site. It is pretty easy to implement one of these systems, because Ecwid incorporates with over 40 global payment choices. However, each of those processors have their own transaction fees so that you need to get ready for them.
It is quite Clear that Ecwid takes safety seriously, since the provider is a PCI DSS Level 1 certified service provider. The company also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Import Product Options
Imagine if you Would love to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid represents a very easy way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are quite a few ways to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your store.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who want a store fast, but have yet to develop a complete website to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations available from the Ecwid Program shop.
· You can not change merchandise URLs, which is slightly annoying from an SEO perspective.
· You can not create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) sounds difficult.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They market the free program like mad, and mention that a number of different platforms drag you into a free trial, where you will finally have to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment plans are rather affordable.
The Free program Lets you sell 10 products, while the Venture plan ups that count to 100 goods and you get things like an iPhone management app. The Business plan goes up to 2500 products for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited plan and you might also sell an unlimited amount of products.
Ecwid is one of The most economical solutions on the marketplace. You may see that it is actually cheaper than many of the other platforms we have reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is among the greatest ways to sell online, as long as you implement the best methods to improve your sales online too. Ecwid is a slick system, with super easy implementation steps, which makes it perfect for your small business crowd. Ecwid Import Product Options