Introduction Ecwid Inc
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small business website it frequently becomes tricky when you would like to attract on a new ecommerce platform or perhaps just alter your site at all. Read our Ecwid review to find out more about this solution. Ecwid Inc
Many solutions Intentionally create a closed system, which is tedious to maneuver away from once you get started. But with a platform called Ecwid, you do not have to worry about this. Actually, the entire aim of the business, which began in 2009, is to quickly and inexpensively make an internet store system in your present websites.
You do not have To make a whole new site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
That increased my Attention, because I know the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not only a platform for people in the US or Europe. Even businesses in developing nations have a chance to find an internet store heading, and you do not have to squander your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how does this function?
Ecwid is a hosted Solution for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce performance, Ecwid is geared more towards people who already have a website and just wish to add an online store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all products, and include photos, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments and so on — all of the crucial stuff that you would expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you produce a fully-featured, standalone e-commerce website; instead, it is designed to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does let you produce a one-page standalone offering. We are going to chat through this in more detail later on in the review.) Ecwid Inc
The Product works by providing you a widget that gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present website or social networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand-new site. The main feature is that you can choose your old website and quickly incorporate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto various other sites if you plan on selling elsewhere online. Handle all of these sites from one place rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to generate a few sales and all these sales are reflected on the back part of your website.
The system is Also made to integrate well with social networks, so that you can sell your things on Facebook if needed. 1 part of Ecwid that we particularly enjoy is the shipping aspect. With real time transport integrations you always know what’s going on with your orders and where they’re being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The system has over 43 translations for selling round the planet
You get a Lot of promotional instruments like vouchers, discounts, and bulk pricing and much more
Produce your own customized email alerts
Use the automated tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to market not just online but in bodily locations too — in stores, market stalls, in theatres and so forth.
Together with Ecwid’s POS Functionality, regardless of whether a customer buys a product in store, online, on their telephone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and customer / trade information.
There’s a few methods that you can use this feature: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android apparatus. (On their site, Ecwid state it’ll be available shortly — but they have been saying that for quite a while now). Ecwid Inc
If you are located outside The US / UK, or need to work with another mobile device type, the fantastic news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on most of paid-for programs, you’ll want to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet computers and mobile. In an era where smartphone web surfing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it is a pretty Standard plan, where features such as discount vouchers and service aren’t accessible, and it merely allows you to sell up to 10 products in 2 categories — but this may really be sufficient for some users, and using it’s a good way to try the system out.
However, A key point to note about the free plan is that it isn’t good from an search engine optimization standpoint — you have to be on a paid program to make certain your product pages talk to search engines correctly (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — customers can view your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of performance — that they force you to rely on third party programs, the production of multiple stores or Google Translate to provide different language versions of your store, which is less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I could tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you have given to your product – so in the event that you include some keywords in your product name (not a bad idea anyhow ) that your URL will include them also. This functions as a tool of a workaround, but I would prefer full control over URLs. Ecwid Inc
One place where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on mobile devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something that’s considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or even Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (again, in CSV format) and ensures that should you feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have some significant difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance from the box, so anyone wishing to sell on the platform will need a third-party solution like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you are selling products from certain countries). The other principal problem with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into some Squarespace site is quite simple: it’s a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated app is provided by Ecwid to enable you integrate the item on a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be more extensive — competing goods like Shopify offer a much broader range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on one of these platforms very easily. Ecwid Inc
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you get a vertical menu on the left which lets you access key functionality, and the place on the right is used to edit or display associated products, site content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around creating catalogues and product variations, setting up shipping rates etc…but there is nothing here that should represent too a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get two hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations shouldn’t be interpreted as legal advice, but I am going to do my very best to spell out a number of the key GDPR issues facing Ecwid consumers under.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is typically a great idea to speak with an attorney about what to do); and even when your business is not based in the EU, you still need to obey the regulations where any website visits in the EU are concerned.
Based on my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a site (and also to log that approval ).
There doesn’t seem to be Anything that stops you meeting the first few requirements readily enough with Ecwid, though you will have to devote time and potentially money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their consent to run biscuits Ecwid Inc
· Allows them to revoke consent at a later stage
So for example, if you Use a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking GDPR legislation unless you have a banner set up which does all the above.
Nowout of the box at Least there isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app shop (the only option on front that I can find, the’EU cookie banner’, doesn’t seem to supply the necessary functionality — despite costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid consumers is to use a specialist product like CookiePro, which does provide all the essential performance to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a great deal of configuration and you’ll want to put quite a great deal of time aside to set it up.
Setup and Design
I really enjoy The simple fact that you’re able to run a web site without paying for anything. This makes the installation process that much simpler, because you simply have to punch in your email and make a password to proceed straight to the backend interface.
The system has Wizards for every platform you want to place your shop on. In case you have a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on where you would like to sell.
The backend Design is perfect, because it walks you through each site creation and integration measure with some nice photos and text. Once you obtain your shop implemented on a site or social page it looks fairly sleek.
The layout Depends somewhat on the subject you’ve got on your site, but as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to find for customers when they wish to market.
Although many Sites will be mobile friendly, its fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your clients a chance to buy products from the mobile interface.
The closing Design thing that makes sense to mention is the vocabulary instrument. Since running an online store generally requires one to attain out to people from all over the planet, you’re bound to stumble upon a few customers who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s no problem at all.
The Ecwid App Market
Possessing the Opportunity to install software is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid has a location known as the Ecwid App Market. It provides 65 applications, helping retailers extend their shop functionality easily. Ecwid Inc
Some of the programs Will help you out with rating and reviews, rewards programs, automated advertising tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your current website, so you’d typically have to employ additional SEO and advertising tools to really get out the word. Nevertheless, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no excess effort. It gets even better with WordPress sites, as you acquire access to additional search engine optimization plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so that you may just go in there and sort in a product name, price and image then save the merchandise for afterwards. Of course you could always open up the Powerful Options, however they separate these for if you are ready to get started ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to things like out of stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute which is always one of my favourite ways to converse to companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, keeping the response time brief and encourage quality .
In my mind, the Platform has everything you could want concerning support.
Payments and Safety
It is not necessarily Simple to locate an ecommerce platform that doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never charge any kind of transaction fee with any of the plans they offer, making it desirable for any shop that is hoping to keep costs down and to improve margins.
Remember that Ecwid is not a payment processor, which means you have to setup something such as PayPal or Stripe to process all of the trades that come through your website. It’s rather simple to employ these systems, because Ecwid integrates with over 40 global payment options. However, each one of those processors have their particular trade fees so you need to get ready for them.
It’s quite Evident that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 certified supplier. The company also claims that every trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Inc
Imagine if you Would love to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a very simple way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are quite a few ways to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who want a store quickly, but have yet to develop a complete website in order to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is fairly generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a limited number of programs / integrations available from the Ecwid App store.
· You can’t change product URLs, which can be slightly annoying in the search engine optimization perspective.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) seems difficult.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They market the free plan like crazy, and mention that a number of other platforms drag you into a free trial, even where you may eventually need to pay.
That is where Ecwid stands out, and you’ll be able to see that the other payment programs are rather affordable.
The Free plan Allows you to sell 10 products, while the Venture plan ups that depend to 100 products and you get things like an iPhone management app. The company program goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes along with the Unlimited program and you can also sell an unlimited number of products.
Ecwid is one of The cheapest solutions on the market. You may see that it’s actually cheaper than a lot of the other programs we’ve reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I am Starting to think that Ecwid is one of the greatest ways to market online, provided that you employ the best ways to enhance your sales online as well. Ecwid is a slick system, with superb simple implementation steps, making it ideal for your small business crowd. Ecwid Inc