Background Ecwid India
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you operate a small company site it often becomes tricky when you would like to attract on a brand new ecommerce platform or even just modify your website at all. Read our Ecwid review to find out more about this solution. Ecwid India
Many solutions Intentionally make a closed system, which can be tedious to move away from as soon as you begin. But with a platform named Ecwid, you no longer have to be concerned about it. In fact, the whole aim of the business, which started in 2009, is to quickly and inexpensively create an online store system on your present websites.
You don’t have To make a completely different website. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
That increased my Attention, because I understand the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I wanted to gather a comprehensive review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not just a platform for most people in the united states or Europe. Even businesses in developing nations have a opportunity to find an online store going, and you do not have to trash your prior site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you’re not sure what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce performance, Ecwid is geared more towards people who already have a website and just want to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all goods, and include photos, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments etc — all the crucial stuff that you’d expect to be able to do using an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you produce a fully-featured, standalone e-commerce site; instead, it’s designed to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which does allow you create a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Ecwid India
The Product operates by giving you a widget which gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing site or social networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to begin a brand new site. The main attribute is that you can choose your old site and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the system on various other sites if you plan on selling elsewhere on the web. Manage all of these sites from 1 place rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to make a number of sales and each one of these sales are reflected onto the back part of your website.
The system is Also designed to integrate nicely with social networks, so that you may sell your things on Facebook if needed. One part of Ecwid we particularly enjoy is the shipping facet. With real time transport integrations you constantly know what is going on with your requests and where they are being shipped to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and clients
The system has over 43 translations for selling round the planet
You get a Lot of promotional tools such as vouchers, discounts, and bulk pricing and more
Produce your personalized email alerts
Utilize the automatic tax solution (automatic tax rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not just online but in physical places too — in stores, market stalls, in concerts and so forth.
Together with Ecwid’s POS Performance, irrespective of whether or not a customer buys a product in store, online, in their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / transaction info.
There is a few ways you can take advantage of this attribute: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: it’s only available to retailers in america and UK. Second, it’s not yet available on Android apparatus. (On their site, Ecwid state it will be available shortly — but they’ve been saying that for quite a while now). Ecwid India
If you are located outside The US / UK, or need to utilize another mobile device kind, the fantastic news is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on most of paid-for plans, you will want to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktopcomputer, tablet computers and cellular. In an era where smartphone internet surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a completely free program.
Granted, it is a fairly Standard plan, in which features such as discount vouchers and support are not available, and it only allows you to sell up to ten products in two classes — but this could actually be sufficient for some customers, and using it is a fantastic way to try out the system.
But, A vital point to note about the free program is the fact that it is not good from an SEO standpoint — you need to be on a paid plan to ensure that your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is forward of the Pack because its storefronts could be automatically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of performance — that they force you to rely on third party apps, the production of numerous stores or Google Translate to provide different language versions of your store, which can be less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
So Far as I can tell However, you can not manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid include the title you have given to your own product – so if you include some keywords in your product name (not a bad idea anyway) that your URL will comprise them also. This functions as a tool of a workaround, but I would prefer whole control over URLs. Ecwid India
One place where Ecwid does not perform so Well on the search engine optimization front involves AMP — accelerated mobile pages. As its name implies, AMP pages load faster on mobile devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something which is considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike most rival products like Bigcommerce or even Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (again, in CSV format) and ensures that if you ever feel the need to migrate your shop to another e-commerce platform, you should not have some major difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality out of this box, so anybody wanting to sell on the stage will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you’re selling goods from certain countries). The other principal problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace website is very easy: it’s a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A committed app is offered by Ecwid to enable you incorporate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing products like Shopify offer a much wider assortment of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms very easily. Ecwid India
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you get a vertical menu on the left that allows you to access key functionality, and the place on the right can be used to edit or display related products, site content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variations, establishing shipping prices and so on…but there is nothing here that should represent too a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the very first time.
If You are stuck nonetheless, you could always get in contact with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations should not be interpreted as legal information, but I’m planning to do my best to spell out a number of the key GDPR problems facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is typically a great idea to consult a lawyer about what to do); and even when your company isn’t located in the EU, then you still will need to comply with the regulations where any website visits from the EU are concerned.
According to my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie notices
· Process and store information safely
· Get explicit permission from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a site (and also to log that approval ).
There doesn’t Appear to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, although you will need to devote time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their consent to conduct cookies Ecwid India
· Allows them to revoke consent at a later stage
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking GDPR legislation unless you’ve got a banner set up which does all the above.
Now, out of the box at Least there isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only option on front I can locate, the’EU cookie banner’, does not seem to provide the necessary performance — even though costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid users would be to use a specialist product such as CookiePro, which will provide all the essential performance to generate cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you’ll need to put quite a lot of time aside to set it up.
Setup and Layout
I really like The fact that you can run a website without paying for anything. This makes the installation process that much simpler, since you simply need to punch in your email and make a password to go straight to the backend interface.
The system has Wizards for every platform that you want to set your store on. In case you have a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on the place you want to market.
The backend Design is perfect, because it walks you through each site creation and integration measure with some fine text and photos. As soon as you obtain your shop implemented on a website or social page it looks fairly slick.
The layout Depends upon the subject you have on your site, but as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag area, which can be outstanding and easy to find for customers when they want to checkout.
Though many Sites are going to be cellular friendly, its fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your customers an opportunity to buy products from the mobile interface.
The closing Design thing which makes sense to mention is the vocabulary tool. Since running an online store generally requires you to attain out to individuals from throughout the world, you are bound to stumble upon a few clients who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s no problem in any respect.
The Ecwid App Market
Having the Opportunity to put in software is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid has a place called the Ecwid App Market. It offers 65 applications, helping retailers extend their shop performance easily. Ecwid India
Some of the apps Will give you a hand with reviews and rating, rewards programs, automatic advertising tools, analytics, customized layout themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current website, so you’d typically have to employ additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google without any excess work. It gets better with WordPress sites, as you gain access to additional search engine optimization plugins and also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so that you may just go in there and sort in a product name, price and picture then save the merchandise for later. Of course you could always open up the Powerful Options, however they separate these for if you are ready to start ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to things like out of stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature that is one of my favourite ways to talk with companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, maintaining the response time brief and support quality high.
In my eyes, the Platform has everything you could want in terms of support.
Payments and Safety
It is not necessarily Simple to locate an ecommerce platform which doesn’t charge transaction fees, but that is just what you get with Ecwid. They never control any sort of transaction fee with any of the plans they provide, making it desirable for any shop that is trying to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, which means you have to setup something such as PayPal or Stripe to process all of the transactions that come through your site. It is rather simple to implement these systems, because Ecwid incorporates with over 40 global payment options. However, each one of these processors have their own trade fees so that you have to prepare for them.
It is quite Clear that Ecwid takes safety seriously, since the provider is a PCI DSS Level 1 accredited supplier. The company also states that each trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid India
What if you Would love to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid signifies a very simple way to add e-commerce to any present website.
· Point-of-sale functionality can be obtained, and there are a number of strategies to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for merchants who want a store fast, but have yet to create a complete site to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous concerning features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations available in the Ecwid App shop.
· You can’t alter product URLs, which can be slightly annoying from an search engine optimization perspective.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) seems difficult.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They market the free program like crazy, and mention that many different platforms drag you in free trial, where you will finally need to pay.
That is where Ecwid stands out, and you can see that the other payment programs are rather reasonably priced.
The Free program Lets you sell 10 products, while the Venture program ups that depend to 100 goods and you get items like an iPhone management program. The Business program goes up to 2500 products for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited program and you can also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You may see that it’s actually cheaper than a lot of the other programs we’ve reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is among the greatest ways to market online, as long as you employ the best methods to enhance your sales online as well. Ecwid is a sleek system, with superb easy implementation measures, making it perfect for your small business audience. Ecwid India