Introduction Ecwid Instagram Store
Have you ever Wondered if you’re using the ideal ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with half the battle. Unfortunately, when you run a small business website it often becomes tricky once you want to attract on a new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Instagram Store
Many options Purposefully make a closed system, which can be tedious to move away from once you get started. But with a stage called Ecwid, you no longer have to worry about it. In fact, the entire goal of the company, which started in 2009, would be to quickly and inexpensively create an internet store system on your existing websites.
You don’t have To make a completely different site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you’re good to go.
This increased my Attention, because I understand the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to find out whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t only a platform for people in the united states or Europe. Even companies in developing countries have a chance to get an internet store going, and you do not have to squander your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you are not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What’s Ecwid, and how does this work?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh site with e-commerce functionality, Ecwid is geared more towards people who already have a site and just wish to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of goods, and add photos, pricing, weight etc. . each. You are able to define shipping rates, accept credit card payments etc — all the key things that you’d expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to create a fully-featured, standalone e-commerce website; instead, it’s intended to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will allow you create a one-page standalone offering. We are going to chat through this in more depth later on in the review.) Ecwid Instagram Store
The Product operates by giving you a widget that gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present website or societal networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand new site. The main feature is that you can choose your old site and quickly incorporate the Ecwid system within a couple of minutes.
You can also Mirror the system on various different sites if you plan on selling elsewhere online. Manage all these sites from 1 location instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to make a few sales and all these sales are reflected on the backend of your site.
The system is Also made to integrate well with social networks, and that means you may sell your things on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the shipping aspect. With real time shipping integrations you always know what is going on with your orders and at which they are being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The machine has over 43 translations for selling round the planet
You get a Lot of promotional instruments such as vouchers, discounts, bulk pricing and more
Produce your personalized email alerts
Utilize the automated tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not only online but in physical places too — in stores, market stalls, in concerts and so forth.
With Ecwid’s POS Functionality, regardless of whether or not a customer purchases a product in store, online, in their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction information.
There’s a couple of ways that you can take advantage of this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid say it will be available shortly — but they’ve been saying that for quite some time now). Ecwid Instagram Store
If you’re located outside The US / UK, or want to work with another mobile device type, the good news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on all paid-for programs, you will want to be to the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktopcomputer, tablet and cellular. In an era where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a completely free program.
Granted, it’s a pretty Basic plan, in which features like discount vouchers and support are not accessible, and it only allows you to sell up to 10 products in two classes — but this may really be sufficient for some customers, and using it’s a good way to try the system out.
However, A key point to notice about the free plan is that it is not great from an SEO point of view — you have to be on a paid program to ensure that your product pages talk to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — customers can view your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of functionality — that they force you to rely on third party apps, the production of numerous stores or Google Translate to supply different language variations of your shop, which can be less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
As far as I could tell But you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid include the name you have given to your product – so if you include some keywords in your product title (maybe not a bad idea anyhow ) that your URL will include them also. This functions as something of a workaround, but I would prefer whole control over URLs. Ecwid Instagram Store
1 area where Ecwid doesn’t perform so Well on the SEO front involves AMP — accelerated cellular pages. As the name implies, AMP pages load faster on mobile devices. This encourages people to remain longer on your page, thus increasing’dwell time’ –something which is considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or even Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and clients (again, in CSV format) and means that should you feel the need to migrate your shop to another e-commerce platform, you should not have some major difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance out of this box, so anybody wanting to sell on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the amount of payment gateway options is quite limited — you have to use Stripe or Paypal. (And with Stripe only works if you’re selling products from certain countries). Another main problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace website is very simple: it is a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated app is provided by Ecwid to enable you incorporate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing products like Shopify provide a much broader range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms very easily. Ecwid Instagram Store
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online store builders, you get a vertical menu on the left that allows you to access key functionality, and the area on the right is used to display or edit related products, site reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about creating catalogues and product variations, establishing transport prices and so on…but there is nothing here that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is provided to you once you log in for the first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations shouldn’t be interpreted as legal information, but I’m planning to do my very best to spell out a number of the key GDPR problems facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are several legal steps that website owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is typically a good idea to speak with an attorney on what to do); and even if your business isn’t located in the EU, then you still will need to comply with the regulations where any website visits from the EU are worried.
Based on my Understanding of the key GDPR principles, the main priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a website (and also to log that approval ).
There doesn’t seem to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, although you will need to devote time and potentially money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to select which cookies they want to run BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their consent to run cookies Ecwid Instagram Store
· Allows them to revoke consent at a later stage
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking GDPR legislation unless you have a banner in place which does all of the above.
Now, out of the box at Least there isn’t a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only option on this front I can locate, the’EU cookie banner’, doesn’t seem to provide the necessary performance — even though costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers is to use a professional product such as CookiePro, which does supply all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you will want to set quite a lot of time aside to set this up.
Installation and Layout
I really like The simple fact that you’re able to run a website without paying anything. This makes the installation process that much easier, because you simply have to punch in your email and make a password to proceed right to the backend interface.
The machine has Wizards for every platform you want to set your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, based on where you would like to market.
The backend Design is perfect, because it walks you through every site creation and integration step with some fine text and photos. As soon as you get your shop implemented on a site or social page it looks fairly sleek.
The layout Depends upon the subject you’ve got on your site, however as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to locate for clients when they wish to market.
Although many Websites will be mobile friendly, its nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your customers an opportunity to get products from the cell interface.
The final Design thing that makes sense to mention is your language tool. Since running an internet store generally requires you to attain out to people from throughout the planet, you’re bound to stumble upon some customers who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s no problem in any respect.
The Ecwid Program Economy
Having the Opportunity to put in applications is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid has a place called the Ecwid App Market. It provides 65 software, helping merchants extend their shop performance easily. Ecwid Instagram Store
A Few of the apps Can help you out with reviews and rating, rewards programs, automatic ad tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third party solution to your current website, so you’d typically have to implement additional SEO and marketing tools to really get out the word. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no excess work. It gets better with WordPress websites, as you gain access to additional search engine optimization plugins and also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t seem to include any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so that you may just go in there and type in a product name, price and image then save the merchandise for afterwards. Of course you could always open the Powerful Options, however they different these for if you are ready to get started ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to things like out of stock product tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Earnings attribute which is always one of my favorite ways to converse to companies. Only send them a query and you can work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, maintaining the response time short and encourage quality high.
In my mind, the Platform has all you could want concerning support.
Payments and Security
It is not always Easy to find an ecommerce platform that doesn’t charge fees, but that’s just what you get with Ecwid. They never charge any kind of trade fee with any of the plans they offer, making it desirable for any store that’s trying to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to setup something like PayPal or Stripe to process all the trades that come through your website. It’s pretty easy to employ one of these systems, because Ecwid incorporates with over 40 global payment choices. However, each one of those processors have their particular transaction fees so that you have to prepare for these.
It’s quite Clear that Ecwid takes security seriously, because the provider is a PCI DSS Level 1 certified service provider. The company also states that each transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Instagram Store
Imagine if you Would love to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a very easy way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are a number of ways to apply it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who want a store fast, but have yet to create a full site in order to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is rather generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of apps / integrations offered from the Ecwid App shop.
· You can not change merchandise URLs, which can be slightly annoying in the search engine optimization perspective.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems hard.
· The free version doesn’t allow you to access any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They market the free plan like crazy, and mention that many other platforms drag you into a free trial, even where you will finally have to pay.
That is where Ecwid stands out, and you can see the other payment plans are rather affordable.
The Free plan Allows you to sell 10 products, while the Venture program ups that count to 100 goods and you get items like an iPhone direction app. The company program goes up to 2500 products for a superb price and you get live chat service. Priority support comes alongside the Unlimited plan and you can also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the marketplace. You can see that it is actually cheaper than a lot of the other platforms we have reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Starting to think that Ecwid is among the best ways to sell online, as long as you implement the best methods to improve your earnings online as well. Ecwid is a slick system, with superb simple implementation steps, making it perfect for the small business crowd. Ecwid Instagram Store