Background Ecwid Integration Code
Have you ever Wondered if you’re using the ideal ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky once you would like to attract on a new ecommerce platform or even just alter your website at all. Read our Ecwid review to find out more about this option. Ecwid Integration Code
Many options Purposefully create a closed system, which can be tedious to maneuver away from as soon as you get started. However, with a stage called Ecwid, you do not need to worry about this. Actually, the whole aim of the business, which began in 2009, is to quickly and quickly create an online store system on your present websites.
You do not have To make a whole new website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
This raised my Attention, because I know the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t just a platform for most people in the US or Europe. Even companies in developing nations have a opportunity to get an online store going, and you do not even have to squander your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce performance, Ecwid is targeted more towards people who currently have a site and just wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all products, and include photographs, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments etc — all of the key things that you would expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to let you produce a fully-featured, standalone e-commerce website; rather, it is designed to enable you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does let you create a one-page standalone offering. We’ll talk via this in more depth later on in the inspection.) Ecwid Integration Code
The Product works by giving you a widget that gets put on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present website or societal media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand new site. The primary attribute is that you can choose your old site and immediately integrate the Ecwid system inside a few minutes.
You can also Mirror the machine onto various other sites if you anticipate selling elsewhere on the web. Handle all of these websites from 1 place instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can go to a tradeshow to generate a number of sales and all of these earnings are represented onto the backend of your site.
The system is Also made to integrate well with social networks, so you can sell your items on Facebook if needed. 1 part of Ecwid we especially enjoy is the delivery facet. With real-time shipping integrations you always know what is happening with your orders and at which they’re being sent to.
What other cool Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and customers
The machine has over 43 translations for selling round the planet
You receive lots of promotional tools such as vouchers, discounts, bulk pricing and much more
Create your own customized email notifications
Utilize the automated tax solution (automatic tax rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to sell not just online but in bodily locations too — in shops, market stalls, in theatres and so on.
Together with Ecwid’s POS Performance, regardless of whether a customer buys a product in store, online, on their telephone or through Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / transaction information.
There is a couple of ways you can use this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, and then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid state it will be available shortly — but they’ve been saying that for quite some time now). Ecwid Integration Code
If you are located outside The US / UK, or need to utilize another mobile device kind, the fantastic thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on all paid-for plans, you will need to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktopcomputer, tablet and cellular. In an era where smartphone internet surfing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it’s a fairly Basic plan, where attributes like discount vouchers and support are not available, and it only allows you to sell up to 10 products in 2 classes — but this could actually be adequate for some users, and using it is a fantastic way to try the system out.
However, A key point to note about the free program is that it is not good from an search engine optimization point of view — you have to be on a paid plan to ensure your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — customers can see your store in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of performance — that they force you to rely on third party programs, the creation of numerous stores or Google Translate to provide different language versions of your store, which is less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the name you’ve given to your product – so if you include some keywords on your product name (not a bad idea anyhow ) your URL will include them also. This serves as something of a workaround, but I would prefer whole control over URLs. Ecwid Integration Code
One area where Ecwid doesn’t perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on mobile devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something which is believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (in CSV format) and ensures that if you ever feel the need to migrate your shop to a different e-commerce platform, you should not have some major problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Provided any e-commerce performance out of the box, so anyone wishing to sell on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you’re selling products from particular countries). The other main issue with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace website is very simple: it’s a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can provide a fantastic workaround. A committed app is provided by Ecwid to enable you integrate the item on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing goods like Shopify offer a much broader assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms very easily. Ecwid Integration Code
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you get a vertical menu on the left that lets you access key performance, and the place on the right is used to edit or display related products, site content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around creating catalogues and product variations, setting up transport prices etc…but there is nothing here that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations should not be interpreted as legal information, but I’m planning to do my best to spell out a number of the major GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s usually a great idea to speak with a lawyer about what to do); and even when your business is not based in the EU, then you still need to obey the regulations where any website visits in the EU are concerned.
According to my Understanding of the key GDPR rules, the principal priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit consent from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a site (and to log that consent).
There does not Appear to be Anything that stops you meeting the first three requirements readily enough with Ecwid, although you will have to spend time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their consent to conduct cookies Ecwid Integration Code
· Allows them to revoke consent at a later point
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you’ll be breaking up GDPR legislation unless you’ve got a banner in place which does all of the above.
Nowout of the box at Least there isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only option on this front that I can locate, the’EU cookie banner’, does not appear to provide the essential performance — even though costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid users would be to use a specialist product such as CookiePro, which does provide all the necessary performance to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you will need to put quite a great deal of time aside to set it up.
Setup and Layout
I Truly enjoy The fact that you can run a web site without paying anything. This makes the setup process that much simpler, since you just need to punch in your email and create a password to proceed straight to the backend interface.
The machine has Wizards for every platform that you want to set your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on where you want to sell.
The backend Design is perfect, since it walks you through every website creation and integration step with a few fine photos and text. Once you get your store implemented on a site or social page it appears fairly slick.
The layout Depends upon the subject you have on your website, but as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to find for clients when they want to checkout.
Though many Websites are going to be cellular friendly, its nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also providing your customers an opportunity to get products from the mobile interface.
The closing Design thing that makes sense to mention is the language instrument. Since conducting an internet store generally requires you to reach out to individuals from throughout the planet, you’re bound to stumble upon some clients who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is no problem in any respect.
The Ecwid Program Market
Having the Opportunity to install applications is a sure fire way to scaling your ecommerce website in a reasonable way. Ecwid includes a location called the Ecwid App Market. It offers 65 applications, helping merchants extend their shop functionality easily. Ecwid Integration Code
A Few of the programs Will help you out with rating and reviews, rewards programs, automatic ad tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current website, so you’d typically have to implement additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no excess effort. It gets better with WordPress websites, as you acquire access to additional search engine optimization plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so you can just go in there and type in a product name, price and picture then save the merchandise for later. Of course you can always open the More Powerful Options, but they different these for when you are all set to get started ramping up your store.
As an example of the stock Rich management toolset, you gain access to items like from stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute which is always one of my favourite ways to talk with companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, keeping the response time short and encourage quality .
In my mind, the Platform has everything you could want concerning support.
Payments and Safety
It’s not always Easy to locate an ecommerce platform which doesn’t charge fees, but that is exactly what you get with Ecwid. They never charge any kind of trade fee with any of those programs they provide, which makes it desirable for any shop that is hoping to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, so you have to setup something such as PayPal or Stripe to process all of the trades that come through your website. It’s rather simple to employ these systems, since Ecwid integrates with over 40 international payment choices. However, each one of these processors have their particular trade fees so that you have to get ready for them.
It is rather Clear that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 certified supplier. The business also claims that every transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Integration Code
What if you Would love to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are a number of ways to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who want a store fast, but have yet to develop a complete site to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations offered in the Ecwid App store.
· You can not alter product URLs, which can be slightly annoying in the search engine optimization point of view.
· You can not create AMP variations of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds hard.
· The free version doesn’t allow you to access any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They market the free program like crazy, and mention that many other platforms drag you in free trial, where you will eventually need to pay.
That is where Ecwid stands outside, and you can see the other payment programs are fairly reasonably priced.
The Free program Lets you sell 10 products, while the Venture plan ups that count to 100 products and you get items like an iPhone management program. The Business plan goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes along with the Unlimited plan and you can also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the market. You can see that it’s actually more affordable than a lot of the other programs we’ve reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Starting to believe that Ecwid is one of the best ways to market online, as long as you employ the best methods to enhance your sales online too. Ecwid is a sleek system, with superb simple implementation steps, making it ideal for the small business audience. Ecwid Integration Code