Background Ecwid Integration
Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small company website it often becomes tricky when you would like to attract on a new ecommerce platform or perhaps just alter your site at all. Read our Ecwid review to discover more about this option. Ecwid Integration
Many solutions Intentionally create a closed system, which can be tedious to move away from once you get started. But with a platform named Ecwid, you no longer need to be concerned about it. In fact, the whole goal of the company, which began in 2009, is to quickly and quickly create an internet store system in your present websites.
You do not have To create a whole new website. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
This increased my Attention, since I know the struggles that come along with trying to migrate sites, especially in regards to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to find out if it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t just a platform for most people in the united states or Europe. Even companies in developing countries have a chance to get an online store heading, and you do not even have to trash your previous site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh site with e-commerce performance, Ecwid is targeted more towards people who already have a website and just want to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of products, and add photos, pricing, weight etc. . each. You are able to define shipping prices, accept credit card payments etc — all the crucial stuff that you’d expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it is designed to enable you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will allow you create a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Ecwid Integration
The Product operates by giving you a widget that gets put on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an present website or social media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to start a brand new website. The primary feature is that you can choose your old site and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine on several different websites if you anticipate selling elsewhere online. Handle all of these websites from 1 place instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to make a few sales and each one these earnings are represented on the backend of your website.
The system is Also made to integrate well with social networks, and that means you may sell your things on Facebook if needed. One part of Ecwid we particularly enjoy is the shipping aspect. With real time shipping integrations you constantly know what is happening with your requests and at which they are being sent to.
What other cool Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The machine has over 43 translations for sale round the world
You get lots of promotional tools such as vouchers, discounts, bulk pricing and more
Produce your own customized email alerts
Use the automatic tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not just online but in physical locations too — in stores, market stalls, at theatres and so on.
Together with Ecwid’s POS Functionality, irrespective of whether a customer purchases a product in shop, online, in their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / trade info.
There’s a few ways that you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid state it’ll be available shortly — but they’ve been saying that for quite a while now). Ecwid Integration
If you are based outside That the US / UK, or want to utilize another mobile device kind, the good news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS choice on most of paid-for programs, you’ll want to be on the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet computers and mobile. In an era where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it is a pretty Basic plan, in which features like discount coupons and support are not accessible, and it only lets you sell up to 10 products in two categories — but this may really be adequate for some users, and using it is a fantastic way to try the system out.
But, A key point to note about the free program is the fact that it isn’t good from an search engine optimization point of view — you need to be on a paid program to ensure that your product pages talk to search engines accurately (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of performance — they force you to rely on third party apps, the production of numerous stores or Google Translate to supply different language variations of your store, which is less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the title you have given to your own product – so in the event that you include some keywords on your product title (maybe not a bad idea anyhow ) that your URL will comprise them also. This functions as a tool of a workaround, but I would prefer whole control over URLs. Ecwid Integration
1 place where Ecwid does not perform so Well on the search engine optimization front involves AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on cellular devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something which is believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike most competing products like Bigcommerce or even Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (again, in CSV format) and means that should you feel the need to migrate your store to another e-commerce platform, you shouldn’t have any major problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance from the box, so anybody wishing to sell on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you have to use Stripe or Paypal. (And using Stripe only works if you’re selling goods from particular countries). The other main issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace website is very simple: it’s a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated app is offered by Ecwid to allow you incorporate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing goods like Shopify provide a much wider assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms very easily. Ecwid Integration
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you receive a vertical menu on the left which allows you to access key performance, and the area on the right is used to edit or display related products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around creating catalogues and product variations, establishing transport rates etc…but there is nothing here that should represent also a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You’re stuck however, you can always get in contact with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations should not be interpreted as legal information, but I am planning to do my best to spell out some of the major GDPR issues facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are many legal steps that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is usually a good idea to speak with a lawyer about what to do); and even when your company is not based in the EU, then you still will need to obey the regulations where any site visits from the EU are concerned.
According to my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit consent from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a website (and to log that approval ).
There doesn’t seem to be Whatever stops you fulfilling the first three requirements readily enough with Ecwid, although you will have to devote time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are run (i.e., to provide’prior consent’)
· Logs their consent to conduct cookies Ecwid Integration
· Allows them to revoke consent at a later stage
So for Instance, If you Use a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking up GDPR legislation unless you’ve got a banner in place which does all of the above.
Nowout of the box at There isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only option on this front that I can find, the’EU cookie banner’, does not seem to provide the necessary functionality — even though costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid consumers is to use a professional product like CookiePro, which does provide all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a lot of configuration and you will want to set quite a great deal of time apart to set this up.
Setup and Design
I really like The fact which you can run a website without paying for anything. This makes the setup process that much simpler, because you simply need to punch in your email and create a password to go right to the backend interface.
The machine has Wizards for every platform you want to place your shop on. If you have a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on the place you want to market.
The backend Design is flawless, since it walks you through every website creation and integration measure with a few fine text and photos. Once you get your store implemented on a site or social page it looks fairly sleek.
The design Depends upon the subject you’ve got on your website, however as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag place, which is prominent and easy to find for customers when they wish to market.
Though many Websites are going to be cellular friendly, its fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also providing your customers an opportunity to get products from the cell interface.
The final Design item which makes sense to mention is your language instrument. Since running an online store generally requires you to reach out to individuals from throughout the planet, you are bound to stumble upon a few clients who would like to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s not a problem in any respect.
The Ecwid App Economy
Having the Chance to install software is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid has a location known as the Ecwid App Market. It offers 65 software, helping retailers extend their shop performance easily. Ecwid Integration
A Few of the apps Will give you a hand with reviews and rating, rewards programs, automatic advertising tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you’d normally need to implement additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google with no excess effort. It gets better with WordPress sites, since you acquire access to additional SEO plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to include any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so that you can just go in there and type in a product name, price and picture then save the product for later. Obviously you can always open the More Powerful Options, but they separate these for when you are all set to start ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to things like from stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute that is one of my favorite ways to talk with companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat service and email support, keeping the response time brief and support quality high.
In my mind, the Platform has all you could want in terms of support.
Payments and Safety
It is not necessarily Simple to locate an ecommerce platform which doesn’t charge transaction fees, but that is just what you get with Ecwid. They never control any kind of trade fee with any of those programs they provide, making it desirable for any store that is hoping to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all the transactions that come through your site. It’s rather simple to employ one of these systems, since Ecwid integrates with over 40 international payment options. However, each of these processors have their own transaction fees so that you need to prepare for these.
It is quite Evident that Ecwid takes security seriously, because the company is a PCI DSS Level 1 accredited service provider. The business also claims that every trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Integration
Imagine if you Would love to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to any existing website.
· Point-of-sale functionality is available, and there are a number of strategies to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who need a store fast, but have yet to develop a complete website to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations offered from the Ecwid Program store.
· You can not alter product URLs, which can be slightly annoying from an search engine optimization point of view.
· You can not create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds hard.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They promote the free program like crazy, and mention that a number of different platforms drag you in free trial, where you will finally have to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment plans are rather reasonably priced.
The Free plan Lets you sell 10 products, while the Venture plan ups that count to 100 goods and you get things like an iPhone management program. The company program goes up to 2500 merchandise for a superb price and you also get live chat service. Priority support comes alongside the Unlimited program and you can also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You may see that it is actually cheaper than a lot of the other platforms we’ve reviewed in the past, so if you’re looking for value, this might be the right plugin for you.
In short, I am Beginning to think that Ecwid is among the best ways to market online, provided that you implement the best methods to improve your earnings online too. Ecwid is a slick system, with superb simple implementation steps, making it ideal for your small business audience. Ecwid Integration