Many options Purposefully create a closed system, which can be tedious to move away from as soon as you get started. However, with a stage named Ecwid, you do not have to worry about this. Actually, the whole aim of the business, which started in 2009, is to quickly and quickly make an online store system in your present websites.
You don’t have To make a completely different site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are good to go.
This increased my Attention, because I understand the struggles that come along with trying to migrate sites, especially in regards to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t just a platform for people in the united states or Europe. Even businesses in developing nations have a opportunity to find an internet store heading, and you don’t have to squander your previous website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you are not certain what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What’s Ecwid, and how does this work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and simply want to add an internet store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all products, and add photos, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments and so on — all of the key things that you’d expect to be able to do using an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you create a fully-featured, standalone e-commerce site; rather, it is intended to enable you add an online store to an present online presence.
The Product works by giving you a widget that gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing site or social networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand new website. The main feature is that you can take your old website and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto various other sites if you plan on selling elsewhere on the web. Manage all these websites from one place rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could go to a tradeshow to make a number of sales and each one of these earnings are represented onto the backend of your site.
The system is Also designed to integrate well with social networks, and that means you can sell your things on Facebook if desired. 1 part of Ecwid we especially enjoy is the delivery facet. With real time shipping integrations you constantly know what’s happening with your orders and at which they’re being sent to.
What other cool Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The system has over 43 translations for sale around the world
You receive a Lot of promotional tools such as coupons, discounts, and bulk pricing and more
Create your own customized email notifications
Use the automated tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to sell not only online but in physical locations too — in stores, market stalls, in concerts and so forth.
With Ecwid’s POS Functionality, regardless of whether a customer purchases a product in shop, online, on their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / transaction info.
There’s a few methods that you can take advantage of this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
If you are based outside The US / UK, or want to utilize another mobile device kind, the fantastic news is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS choice on all paid-for programs, you’ll need to be on the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet and cellular. In an era where smartphone internet browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it’s a fairly Standard plan, in which attributes like discount coupons and service aren’t available, and it only lets you sell up to ten products in 2 classes — but this could really be adequate for some customers, and using it is a good way to try the system out.
But, A vital point to note about the free program is that it is not good from an search engine optimization standpoint — you need to be on a paid plan to ensure that your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this type of functionality — they force you to rely on third party apps, the production of multiple stores or Google Translate to supply different language variations of your store, which can be less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
1 area where Ecwid does not perform so Well on the SEO front involves AMP — accelerated mobile pages. As the name suggests, AMP pages load quicker on cellular devices. This motivates people to stay longer on your page, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike most rival products like Bigcommerce or even Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (in CSV format) and means that if you feel the need to migrate your shop to another e-commerce platform, then you should not have some significant difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality from this box, so anybody wanting to market on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only functions if you’re selling goods from certain countries). Another principal problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into some Squarespace website is very simple: it is a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A dedicated program is offered by Ecwid to allow you incorporate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be extensive — competing goods like Shopify offer a much wider range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online store builders, you get a vertical menu on the left which allows you to access key performance, and the area on the right is used to display or edit associated products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variations, establishing transport prices etc…but there is nothing that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is provided to you when you log in for the very first time.
If You are stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal information, but I’m going to do my very best to spell out some of the key GDPR problems facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are several legal steps that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is usually a great idea to consult an attorney about what to do); and even if your company isn’t based in the EU, you still need to obey the regulations where any site visits in the EU are concerned.
According to my Understanding of the key GDPR rules, the main priorities for prospective Ecwid store owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit permission from those registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a site (and to log that consent).
There doesn’t seem to be Whatever stops you meeting the first few requirements readily enough with Ecwid, though you will need to spend time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those cookies are run (i.e., to give’prior permission’)
· Enables them to revoke consent at a later stage
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking up GDPR legislation unless you have a banner set up which does all the above.
Now, out of the box at Least there isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only option on this front that I can find, the’EU cookie banner’, does not seem to provide the essential functionality — despite costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid users is to use a specialist product such as CookiePro, which does provide all the necessary performance to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you’ll want to set quite a great deal of time aside to set it up.
Installation and Layout
I really enjoy The fact which you’re able to run a web site without paying anything. This makes the setup process that much simpler, because you simply need to punch in your email and make a password to proceed right to the backend port.
The machine has Wizards for every platform you want to place your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, based on the place you would like to market.
The backend Design is flawless, because it walks you through each website creation and integration measure with some nice text and photos. As soon as you obtain your store implemented on a website or societal page it appears fairly slick.
The design Depends somewhat on the theme you have on your site, but as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to locate for clients when they wish to market.
Although many Sites will be mobile friendly, its nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your clients a chance to get products from the mobile interface.
The closing Design thing that makes sense to mention is your vocabulary instrument. Since running an online store generally requires you to reach out to people from throughout the planet, you’re bound to stumble upon a few clients who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is not a problem at all.
The Ecwid Program Economy
A Few of the apps Can help you out with reviews and rating, rewards programs, automated advertising tools, analytics, customized design themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you’d typically have to implement additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any excess effort. It gets better with WordPress sites, as you acquire access to additional SEO plugins and the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so you may just go in there and sort in a product name, price and image then save the merchandise for later. Of course you can always open up the More Powerful Options, however they separate these for when you’re all set to start ramping up your store.
As an example of the stock Rich direction toolset, you obtain access to items like out of stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Sales attribute which is one of my favorite ways to talk with companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat service and email support, maintaining the response time brief and encourage quality high.
In my mind, the Platform has all you might want in terms of support.
Payments and Safety
It is not necessarily Easy to locate an ecommerce platform which doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never charge any sort of transaction fee with any of the programs they offer, making it desirable for any shop that is trying to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all the transactions that come through your website. It is rather simple to implement one of these systems, since Ecwid integrates with over 40 international payment options. However, each one of these processors have their own trade fees so you have to get ready for them.
Imagine if you Would love to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid represents a really easy way to add e-commerce to some present website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to implement it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who want a shop quickly, but have yet to create a complete website to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous in terms of features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations offered in the Ecwid App store.
· You can not change product URLs, which is slightly annoying from an SEO point of view.
· You can not create AMP variations of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) seems difficult.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four plans, one of which is totally free. They promote the free plan like crazy, and mention that a number of different platforms drag you into a free trial, where you will eventually need to pay.
This is where Ecwid stands out, and you’ll be able to see that the other payment programs are rather affordable.
The Free plan Lets you sell 10 products, while the Venture program ups that depend to 100 products and you get things like an iPhone direction program. The Business program goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited program and you can also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You may see that it’s actually cheaper than many of the other platforms we’ve reviewed previously, so if you’re searching for value, this could be the perfect plugin for you.