Introduction Ecwid Jimdo
Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small business website it frequently becomes tricky when you would like to bring on a new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Jimdo
Many options Intentionally make a closed system, which can be tedious to move away from once you begin. However, with a stage called Ecwid, you no longer have to worry about it. In fact, the entire aim of the company, which began in 2009, is to quickly and inexpensively make an internet store system in your existing websites.
You do not have To create a whole new website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
That raised my Attention, since I understand the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this isn’t just a platform for most people in the united states or Europe. Even companies in developing nations have a chance to find an internet store heading, and you don’t even have to trash your previous site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce performance, Ecwid is targeted more towards people who already have a website and simply want to add an online store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of products, and add photographs, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments etc — all of the key stuff that you’d expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to let you produce a fully-featured, standalone e-commerce website; rather, it is designed to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which does allow you create a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Ecwid Jimdo
The Product works by giving you a widget that gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present site or social media profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand new website. The primary attribute is that you can choose your old website and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system on various different sites if you anticipate selling elsewhere online. Handle all these sites from 1 location instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can go to a tradeshow to make a few sales and all of these earnings are represented onto the backend of your website.
The system is Also designed to integrate well with social networks, and that means you can sell your things on Facebook if needed. 1 part of Ecwid we especially enjoy is the shipping aspect. With real-time transport integrations you always know what’s happening with your requests and where they are being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The system has over 43 translations for sale round the world
You get lots of promotional instruments such as coupons, discounts, and bulk pricing and much more
Produce your own customized email alerts
Utilize the automatic tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not just online but in physical locations too — in shops, market stalls, at concerts and so forth.
With Ecwid’s POS Functionality, irrespective of whether or not a customer purchases a product in store, online, on their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and client / trade information.
There’s a couple of methods you can use this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here support, and then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android apparatus. (On their website, Ecwid say it will be available soon — but they have been saying that for quite a while now). Ecwid Jimdo
If you’re located outside The US / UK, or want to work with another mobile device type, the good news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on most of paid-for programs, you will need to be to the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet computers and cellular. In a age where smartphone internet surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it’s a pretty Basic plan, where attributes like discount vouchers and support are not accessible, and it merely allows you to sell up to 10 products in 2 categories — but this could actually be sufficient for some users, and using it’s a fantastic way to try the system out.
But, A vital point to notice about the free plan is that it isn’t good from an search engine optimization point of view — you need to be on a paid plan to make certain that your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be mechanically translated into nearly 50 different languages — customers can view your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of functionality — that they force you to rely on third party programs, the creation of numerous stores or Google Translate to supply different language variations of your shop, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I could tell However, you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the name you have given to your own product – so in the event that you include some keywords in your product title (not a bad idea anyhow ) that your URL will comprise them also. This functions as something of a workaround, but I’d prefer whole control over URLs. Ecwid Jimdo
1 place where Ecwid doesn’t perform so Well on the SEO front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on cellular devices. This motivates people to remain longer on your page, thus increasing’live time’ –something that’s believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike competing products such as Bigcommerce or Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (in CSV format) and means that if you feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have any significant difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance from this box, so anyone wishing to sell on the platform will need a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And using Stripe only functions if you are selling goods from particular countries). Another main issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace site is very simple: it’s a simple matter of including a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A committed program is offered by Ecwid to allow you integrate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing products like Shopify provide a much wider assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms quite easily. Ecwid Jimdo
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you receive a vertical menu on the left which lets you access key performance, and the place on the right can be used to display or edit related products, website reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variations, establishing transport prices etc…but there isn’t anything that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support staff — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I’m going to do my very best to spell out a number of the major GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is typically a great idea to consult an attorney about what to do); and even when your company is not based in the EU, you still will need to comply with the regulations where any site visits in the EU are worried.
According to my Understanding of the key GDPR principles, the main priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits onto a site (and to log that consent).
There doesn’t seem to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, though you will need to spend time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To ensure GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their approval to conduct cookies Ecwid Jimdo
· Allows them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking GDPR laws unless you have a banner set up which does all the above.
Now, out of the box at There is not a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only alternative on this front that I can find, the’EU cookie banner’, doesn’t seem to provide the essential performance — despite costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid consumers is to use a professional product such as CookiePro, which will provide all the essential performance to make cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you will want to put quite a lot of time aside to set this up.
Installation and Design
I Truly like The fact which you can run a web site without paying anything. This makes the installation process that much simpler, because you simply have to punch in your email and make a password to go right to the backend interface.
The system has Wizards for every platform you want to place your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is flawless, because it walks you through each website creation and integration measure with some nice text and photos. As soon as you get your store implemented on a website or societal page it looks fairly sleek.
The design Depends upon the subject you’ve got on your site, however as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to locate for customers when they wish to checkout.
Although many Sites are going to be cellular friendly, its fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the go, while also providing your customers a chance to buy products from the mobile interface.
The final Design thing which makes sense to mention is your vocabulary instrument. Since conducting an online store generally requires one to reach out to people from all over the world, you’re bound to stumble upon a few clients who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s no problem at all.
The Ecwid Program Economy
Possessing the Chance to put in software is a sure fire way to scaling your ecommerce website in a fair way. Ecwid has a place known as the Ecwid App Market. It provides 65 software, helping retailers extend their shop performance readily. Ecwid Jimdo
A Few of the apps Will help you out with rating and reviews, rewards programs, automatic ad tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you’d typically have to implement additional SEO and marketing tools to truly get out the word. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no extra work. It gets even better with WordPress sites, as you acquire access to additional search engine optimization plugins and also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so that you may just go in there and sort in a product name, price and image then save the product for later. Of course you could always open up the More Powerful Options, however they different these for when you are all set to start ramping up your own store.
As an example of the inventory Rich management toolset, you obtain access to things like from stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute which is one of my favourite ways to talk with companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, keeping the response time brief and support quality high.
In my eyes, the Platform has all you could want in terms of support.
Payments and Security
It is not always Simple to locate an ecommerce platform which does not charge transaction fees, but that’s just what you get with Ecwid. They never control any kind of trade fee with any of the plans they provide, making it desirable for any store that is hoping to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to set up something such as PayPal or Stripe to process all the transactions that come through your website. It is rather simple to employ one of these systems, because Ecwid integrates with over 40 global payment options. However, each of those processors have their particular transaction fees so you need to get ready for these.
It’s quite Evident that Ecwid takes security seriously, because the provider is a PCI DSS Grade 1 accredited service provider. The company also states that every trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Jimdo
What if you Would love to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Benefits and disadvantages of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are a number of strategies to implement it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for merchants who want a shop quickly, but have yet to create a full site to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of programs / integrations available in the Ecwid App store.
· You can not alter merchandise URLs, which can be slightly annoying in the SEO perspective.
· You can not create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) seems hard.
· The free version doesn’t allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They market the free program like mad, and mention that a number of other platforms drag you in free trial, even where you may finally need to pay.
This is where Ecwid stands out, and you can see that the other payment plans are rather affordable.
The Free program Allows you to sell 10 products, while the Venture program ups that depend to 100 goods and you get things like an iPhone management app. The Business program goes up to 2500 merchandise for a superb price and you get live chat support. Priority support comes along with the Unlimited program and you can also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the market. You may see that it is actually cheaper than many of the other platforms we have reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I am Starting to believe that Ecwid is among the best ways to market online, provided that you employ the best ways to improve your sales online as well. Ecwid is a slick system, with super simple implementation steps, making it perfect for the small business audience. Ecwid Jimdo