Intro Ecwid Knowledge Base
Have you ever Wondered if you’re using the ideal ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small business site it often becomes tricky once you would like to attract on a brand new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Knowledge Base
Many solutions Purposefully make a closed system, which is tedious to move away from once you begin. But with a stage named Ecwid, you no longer need to worry about it. In fact, the entire goal of the company, which began in 2009, is to quickly and inexpensively make an internet store system in your present websites.
You do not have To make a whole new website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
This increased my Attention, since I know the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I wanted to gather an in-depth review of the Ecwid system to find out whether it is worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not just a platform for most people in the united states or Europe. Even companies in developing countries have a chance to get an internet store going, and you don’t even have to squander your prior site in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you’re not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce performance, Ecwid is geared more towards people who currently have a site and simply wish to add an internet store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all products, and add photographs, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments and so on — all of the key stuff that you’d expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce website; rather, it’s intended to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will allow you create a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Ecwid Knowledge Base
The Product works by giving you a widget that gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an existing site or social networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand new site. The main feature is that you can choose your old site and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto various different sites if you anticipate selling elsewhere online. Handle all these sites from one place rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can visit a tradeshow to make a number of sales and all of these earnings are reflected on the backend of your website.
The system is Also made to integrate nicely with social networks, so that you can sell your items on Facebook if desired. 1 part of Ecwid we particularly enjoy is the shipping aspect. With real time shipping integrations you constantly know what is going on with your orders and at which they’re being sent to.
What other cool Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The machine has over 43 translations for sale round the world
You get a Lot of promotional instruments such as vouchers, discounts, bulk pricing and much more
Produce your personalized email notifications
Use the automated tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not just online but in bodily locations too — in shops, market stalls, in concerts and so on.
With Ecwid’s POS Performance, irrespective of whether a customer buys a product in store, online, in their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / trade info.
There is a few methods that you can use this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it is not yet available on Android devices. (On their site, Ecwid state it’ll be available shortly — but they’ve been saying that for quite a while now). Ecwid Knowledge Base
If you are located outside The US / UK, or need to utilize another mobile device type, the fantastic news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on most of paid-for programs, you’ll want to be on the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet computers and mobile. In an era where smartphone internet surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free plan.
Granted, it’s a fairly Standard plan, in which features such as discount vouchers and support aren’t available, and it merely allows you to sell up to 10 products in 2 categories — but this may actually be adequate for some users, and using it’s a good way to try the system out.
But, A vital point to note about the free program is the fact that it isn’t great from an search engine optimization standpoint — you need to be on a paid program to make certain your product pages talk to search engines accurately (more on SEO under ).
Ecwid is forward of the Pack because its storefronts could be mechanically translated into nearly 50 different languages — customers can see your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of performance — that they force you to rely on third party programs, the production of numerous shops or Google Translate to provide different language variations of your shop, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I could tell But you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the title you’ve given to your product – so in the event that you include some keywords in your product name (not a bad idea anyhow ) your URL will include them too. This serves as something of a workaround, but I would prefer full control over URLs. Ecwid Knowledge Base
1 area where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name implies, AMP pages load faster on mobile devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something that’s considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (again, in CSV format) and means that should you feel the need to migrate your shop to a different e-commerce platform, then you should not have any major problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance out of the box, so anybody wishing to market on the platform will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you have to use Stripe or Paypal. (And using Stripe only works if you’re selling goods from certain countries). Another main problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace site is quite easy: it’s a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can provide a fantastic workaround. A committed app is provided by Ecwid to enable you integrate the product on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing products like Shopify provide a much wider assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms very easily. Ecwid Knowledge Base
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you receive a vertical menu on the left which lets you access key functionality, and the area on the right is used to edit or display related products, site content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variations, establishing transport rates and so on…but there isn’t anything here that should represent also much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You are stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note the below observations shouldn’t be interpreted as legal information, but I am going to do my very best to spell out a number of the key GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s usually a great idea to consult an attorney on what to do); and even if your business is not located in the EU, then you still need to obey the regulations where any website visits in the EU are concerned.
Based on my Understanding of the key GDPR rules, the main priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from those registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits onto a website (and also to log that consent).
There does not seem to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, though you will have to devote time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their approval to conduct cookies Ecwid Knowledge Base
· Enables them to revoke consent at a later stage
So for Instance, If you Use a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking GDPR laws unless you’ve got a banner set up which does all the above.
Now, out of the box at Least there isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app store (the only option on this front I can locate, the’EU cookie banner’, does not seem to supply the necessary performance — despite costing $1.99 a month to utilize ).
It Seems to me that the only option available to Ecwid consumers is to use a specialist product such as CookiePro, which will supply all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a lot of configuration and you’ll need to set quite a great deal of time aside to set it up.
Setup and Layout
I really enjoy The fact which you’re able to run a web site without paying anything. This makes the setup process that much easier, because you just need to punch in your email and make a password to proceed straight to the backend interface.
The system has Wizards for each platform you would like to place your store on. In case you have a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is perfect, since it walks you through each site creation and integration measure with some fine text and photos. Once you get your store implemented on a site or social page it appears fairly slick.
The design Depends somewhat on the subject you’ve got on your website, but as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to find for clients when they wish to checkout.
Although many Websites will be cellular friendly, it;s nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the go, while also providing your clients an opportunity to buy products from the cell interface.
The final Design thing which makes sense to mention is the language instrument. Since conducting an online store generally requires one to reach out to individuals from all over the planet, you are bound to stumble upon some clients who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that is not a problem in any respect.
The Ecwid Program Economy
Having the Opportunity to put in applications is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid has a location called the Ecwid App Market. It provides 65 software, helping merchants extend their shop functionality easily. Ecwid Knowledge Base
A Few of the apps Can give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you would typically have to implement additional SEO and advertising tools to really get the word out. That said, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any extra work. It gets better with WordPress sites, as you acquire access to additional SEO plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so you may just go in there and type in a product name, price and image then save the product for later. Of course you can always open up the More Powerful Options, however they different these for when you are ready to start ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to things like out of stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute which is always one of my favourite ways to talk to companies. Only send them a question and you can work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, maintaining the response time brief and encourage quality .
In my eyes, the Platform has everything you could want concerning support.
Payments and Safety
It is not always Easy to find an ecommerce platform which does not charge fees, but that is just what you get with Ecwid. They never control any sort of transaction fee with any of the plans they offer, which makes it desirable for any shop that’s trying to keep down costs and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you have to setup something such as PayPal or Stripe to process all of the trades that come through your site. It is rather simple to employ one of these systems, because Ecwid integrates with over 40 international payment options. However, each of those processors have their particular trade fees so you need to get ready for these.
It is rather Clear that Ecwid takes security seriously, because the provider is a PCI DSS Level 1 accredited supplier. The company also claims that every transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Knowledge Base
Imagine if you Would love to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a really simple way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are a number of strategies to apply it.
· The product is cheap compared to other solutions.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who need a store quickly, but have yet to create a complete site in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations offered in the Ecwid App store.
· You can not alter merchandise URLs, which is slightly annoying from an SEO perspective.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie consent) seems difficult.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They promote the free plan like mad, and mention that a number of other platforms drag you into a free trial, where you will finally have to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment plans are fairly reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture program ups that depend to 100 products and you get things like an iPhone direction app. The Business plan goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes alongside the Unlimited plan and you might also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the market. You can see that it is actually more affordable than a lot of the other programs we have reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Starting to think that Ecwid is among the greatest ways to market online, provided that you implement the best ways to enhance your earnings online as well. Ecwid is a sleek system, with superb easy implementation measures, which makes it perfect for the small business audience. Ecwid Knowledge Base