Intro Ecwid Labels
Have you ever Wondered if you are using the ideal ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small business site it often becomes tricky once you would like to bring on a new ecommerce platform or even just modify your site at all. Read our Ecwid review to discover more about this option. Ecwid Labels
Many options Purposefully create a closed system, which is tedious to maneuver away from once you get started. But with a platform called Ecwid, you do not need to be concerned about this. Actually, the entire goal of the company, which started in 2009, is to quickly and inexpensively make an internet store system on your present websites.
You do not have To create a completely different website. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
That raised my Attention, since I understand the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to find out whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t only a platform for most people in the US or Europe. Even businesses in developing nations have a chance to find an online store going, and you do not have to trash your previous site in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and secure.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce performance, Ecwid is targeted more towards people who currently have a site and just want to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all products, and include photographs, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments etc — all of the key stuff that you would expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it is intended to enable you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will allow you produce a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Ecwid Labels
The Product operates by giving you a widget that gets placed on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing site or social media profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand new website. The main attribute is that you can take your old site and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on various different websites if you plan on selling elsewhere online. Manage all these websites from one place instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to generate a number of sales and all of these sales are reflected on the backend of your website.
The system is Also designed to integrate well with social networks, so you can sell your items on Facebook if needed. 1 part of Ecwid we especially enjoy is the delivery aspect. With real time transport integrations you constantly know what is going on with your orders and at which they’re being sent to.
What other cool Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and customers
The system has over 43 translations for selling around the world
You get a Lot of promotional tools such as vouchers, discounts, bulk pricing and much more
Create your personalized email alerts
Use the automatic tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not just online but in bodily locations too — in stores, market stalls, in concerts and so on.
With Ecwid’s POS Functionality, irrespective of whether or not a customer buys a product in store, online, in their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / trade info.
There’s a couple of ways that you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in america and UK. Second, it’s not yet available on Android apparatus. (On their site, Ecwid state it will be available soon — but they’ve been saying that for quite some time now). Ecwid Labels
If you are based outside That the US / UK, or need to utilize another mobile device kind, the good thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on most of paid-for programs, you will need to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktopcomputer, tablet and cellular. In a age where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free program.
Granted, it’s a pretty Standard plan, in which attributes such as discount vouchers and support aren’t available, and it merely lets you sell up to ten products in 2 classes — but this may really be adequate for some users, and using it is a fantastic way to try the system out.
But, A vital point to note about the free plan is the fact that it is not good from an SEO standpoint — you need to be on a paid plan to make certain that your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be mechanically translated into nearly 50 different languages — customers can see your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of performance — they force you to rely on third party apps, the production of numerous stores or Google Translate to supply different language versions of your store, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I could tell But you can’t manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid include the title you have given to your product – so if you include some keywords in your product name (maybe not a bad idea anyhow ) your URL will comprise them also. This functions as something of a workaround, but I’d prefer full control over URLs. Ecwid Labels
One place where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on cellular devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something which is considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (in CSV format) and ensures that if you ever feel the need to migrate your store to another e-commerce platform, you should not have any major problems doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality from this box, so anybody wanting to sell on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you are selling goods from particular countries). The other main problem with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace site is quite simple: it is a simple matter of including a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A committed program is offered by Ecwid to enable you integrate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing products such as Shopify provide a much wider range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you set up Ecwid on these platforms quite easily. Ecwid Labels
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you get a vertical menu on the left that lets you access key functionality, and the place on the right is used to edit or display related products, website reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variations, establishing transport prices and so on…but there is nothing that should represent too much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you when you log in for the first time.
If You are stuck however, you could always get in touch with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal information, but I’m planning to do my best to spell out a number of the key GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it is usually a good idea to consult a lawyer about what to do); and even when your company is not based in the EU, then you still need to obey the regulations where any site visits from the EU are worried.
Based on my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit consent from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a site (and also to log that consent).
There does not Appear to be Whatever stops you meeting the first three requirements readily enough with Ecwid, though you will have to devote time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their approval to conduct biscuits Ecwid Labels
· Allows them to revoke consent at a later point
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking up GDPR legislation unless you’ve got a banner in place which does all of the above.
Nowout of the box at Least there is not a way to deal with the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app store (the only alternative on front that I can locate, the’EU cookie banner’, does not seem to provide the necessary performance — despite costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid consumers is to use a professional product such as CookiePro, which does provide all the essential performance to make cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you’ll need to put quite a lot of time aside to set this up.
Setup and Layout
I Truly like The simple fact that you’re able to run a website without paying for anything. This makes the setup process that much simpler, since you just have to punch in your email and create a password to go straight to the backend interface.
The machine has Wizards for each platform you want to place your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on the place you would like to market.
The backend Design is perfect, since it walks you through each site creation and integration step with some fine text and photos. As soon as you get your shop implemented on a website or societal page it looks fairly slick.
The layout Depends somewhat on the theme you have on your website, but as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to locate for clients when they want to checkout.
Although many Websites will be mobile friendly, it;s nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the move, while also providing your clients an opportunity to get products from the cell interface.
The closing Design item that makes sense to mention is the language instrument. Since conducting an internet store generally requires you to attain out to individuals from all over the world, you’re bound to stumble upon a few clients who would love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that’s no problem at all.
The Ecwid Program Economy
Having the Chance to install applications is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid includes a location known as the Ecwid App Market. It provides 65 applications, helping merchants extend their store functionality readily. Ecwid Labels
Some of the apps Can help you out with rating and reviews, rewards programs, automatic advertising tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you would normally need to employ additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no excess work. It gets even better with WordPress sites, as you gain access to additional search engine optimization plugins and also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so you may just go in there and sort in a product name, price and image then save the product for later. Obviously you can always open up the Powerful Options, however they different these for when you’re ready to get started ramping up your store.
As an example of the inventory Rich management toolset, you gain access to things like out of stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature which is always one of my favourite ways to converse with companies. Only send them a query and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, maintaining the response time short and encourage quality .
In my eyes, the Platform has everything you could want in terms of support.
Payments and Safety
It’s not always Simple to find an ecommerce platform that does not charge transaction fees, but that’s exactly what you get with Ecwid. They never control any sort of trade fee with any of the programs they offer, which makes it desirable for any shop that’s hoping to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to set up something such as PayPal or Stripe to process all of the trades that come through your site. It’s pretty easy to employ these systems, since Ecwid integrates with over 40 international payment options. However, each one of those processors have their own trade fees so that you need to get ready for them.
It is rather Clear that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 certified service provider. The business also claims that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Labels
What if you Would love to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a very simple way to add e-commerce to some present website.
· Point-of-sale functionality is available, and there are a number of ways to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who want a shop fast, but have yet to develop a full website in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is rather generous concerning attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations available from the Ecwid Program store.
· You can’t alter product URLs, which is slightly annoying from an SEO perspective.
· You can’t create AMP versions of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems difficult.
· The free version doesn’t let you get any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They market the free plan like crazy, and mention that many different platforms drag you in free trial, even where you may eventually need to pay.
This is where Ecwid stands outside, and you can see the other payment programs are rather affordable.
The Free program Lets you sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get things like an iPhone management program. The Business program goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes alongside the Unlimited plan and you might also sell an unlimited amount of products.
Ecwid is one of The most economical solutions on the marketplace. You can see that it is actually cheaper than many of the other platforms we’ve reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I am Starting to think that Ecwid is one of the best ways to sell online, provided that you implement the best ways to improve your earnings online too. Ecwid is a slick system, with super easy implementation steps, making it ideal for the small business crowd. Ecwid Labels