Introduction Ecwid Landing Page
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small company website it frequently becomes tricky once you want to bring on a brand new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to discover more about this option. Ecwid Landing Page
Many options Intentionally make a closed system, which can be tedious to maneuver away from as soon as you begin. However, with a stage called Ecwid, you no longer need to worry about it. Actually, the whole aim of the company, which started in 2009, would be to quickly and quickly create an internet store system on your existing websites.
You don’t have To make a whole new site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
This raised my Attention, since I understand the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I needed to put together an in-depth review of the Ecwid system to find out whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t only a platform for most people in the united states or Europe. Even businesses in developing countries have a chance to get an internet store going, and you do not have to trash your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how does this function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce functionality, Ecwid is targeted more towards people who currently have a site and just want to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of products, and include photos, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments etc — all the key stuff that you would expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it’s intended to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will allow you produce a one-page standalone offering. We’ll talk via this in more depth later on in the inspection.) Ecwid Landing Page
The Product operates by providing you a widget which gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing website or societal networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to begin a brand-new website. The main feature is that you can take your old website and immediately integrate the Ecwid system within a few minutes.
You can also Mirror the machine on several different sites if you plan on selling elsewhere on the web. Manage all these sites from one location rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to generate a number of sales and each one these sales are reflected on the backend of your site.
The system is Also made to integrate well with social networks, so you can sell your items on Facebook if desired. 1 part of Ecwid we particularly enjoy is the shipping facet. With real-time shipping integrations you constantly know what is going on with your requests and at which they are being shipped to.
What other trendy Items are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and customers
The machine has over 43 translations for sale around the world
You receive a Lot of promotional tools like vouchers, discounts, bulk pricing and more
Produce your personalized email alerts
Use the automatic tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to market not only online but in bodily places too — in stores, market stalls, at theatres and so forth.
With Ecwid’s POS Functionality, irrespective of if or not a customer buys a product in shop, online, in their phone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / transaction information.
There is a few methods you can use this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android devices. (On their website, Ecwid say it’ll be available shortly — but they have been saying that for quite a while now). Ecwid Landing Page
If you are based outside The US / UK, or need to utilize another mobile device kind, the fantastic thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on all paid-for plans, you’ll want to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktopcomputer, tablet and cellular. In an era where smartphone web browsing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid provides a completely free program.
Granted, it is a pretty Standard plan, where attributes like discount vouchers and support are not accessible, and it merely allows you to sell up to 10 products in 2 categories — but this could really be adequate for some customers, and using it is a good way to try the system out.
But, A key point to notice about the free plan is the fact that it isn’t great from an search engine optimization point of view — you need to be on a paid program to make certain your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 different languages — clients can see your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of performance — they force you to rely on third party apps, the production of multiple shops or Google Translate to provide different language versions of your shop, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
So Far as I can tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid comprise the name you’ve given to your product – so in the event that you include some keywords in your product title (not a bad idea anyway) your URL will include them too. This serves as something of a workaround, but I’d prefer whole control over URLs. Ecwid Landing Page
1 area where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name implies, AMP pages load faster on mobile devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something that’s considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or even Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (again, in CSV format) and ensures that should you ever feel the need to migrate your store to another e-commerce platform, then you should not have some major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality out of the box, so anyone wishing to sell on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the number of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And using Stripe only functions if you’re selling goods from particular countries). The other principal problem with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace site is very simple: it is a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated app is offered by Ecwid to enable you integrate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing goods such as Shopify provide a much wider range of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing for you to set up Ecwid on these platforms quite easily. Ecwid Landing Page
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you receive a vertical menu on the left which lets you access key functionality, and the place on the right is used to display or edit associated products, site content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variants, setting up shipping rates and so on…but there isn’t anything that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to take advantage of the included customization service (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations shouldn’t be interpreted as legal information, but I’m planning to do my very best to spell out some of the key GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s usually a great idea to consult a lawyer about what to do); and even if your company isn’t based in the EU, you still need to obey the regulations where any website visits in the EU are worried.
According to my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid store owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit consent from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a site (and also to log that consent).
There does not Appear to be Whatever stops you fulfilling the first few requirements easily enough with Ecwid, though you will have to spend time and potentially money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To ensure GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their approval to conduct cookies Ecwid Landing Page
· Allows them to revoke consent at a later stage
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking up GDPR legislation unless you’ve got a banner set up which does all of the above.
Nowout of the box at There is not a way to deal with the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app store (the only alternative on front I can locate, the’EU cookie banner’, doesn’t appear to supply the necessary performance — despite costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid users would be to use a professional product like CookiePro, which will provide all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll need to put quite a lot of time apart to set it up.
Setup and Layout
I Truly enjoy The fact which you’re able to run a web site without paying anything. This makes the installation process that much easier, because you just need to punch in your email and create a password to go right to the backend interface.
The machine has Wizards for each platform that you would like to set your shop on. If you have a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on the place you want to sell.
The backend Design is flawless, because it walks you through every site creation and integration step with a few nice photos and text. Once you obtain your store implemented on a site or social page it looks fairly slick.
The layout Depends upon the theme you have on your site, but as you can see below, it displays photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for customers when they want to checkout.
Though many Websites will be cellular friendly, its nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your clients a chance to get products from the mobile interface.
The final Design item that makes sense to mention is your language tool. Since running an internet store generally requires one to reach out to people from all over the world, you’re bound to stumble upon some customers who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is no problem in any respect.
The Ecwid Program Economy
Having the Chance to install applications is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid has a location known as the Ecwid App Market. It provides 65 applications, helping merchants extend their shop functionality readily. Ecwid Landing Page
A Few of the programs Can help you out with rating and reviews, rewards programs, automatic ad tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third party solution to your current website, so you’d typically have to employ additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google with no excess work. It gets better with WordPress sites, as you gain access to additional search engine optimization plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Clear and concise, so that you may just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Obviously you can always open the Powerful Options, but they separate these for if you are all set to start ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to items like out of stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Sales attribute which is always one of my favorite ways to converse with companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat service and email support, keeping the response time brief and support quality high.
In my eyes, the Platform has all you might want in terms of support.
Payments and Safety
It is not always Simple to find an ecommerce platform that does not charge fees, but that’s exactly what you get with Ecwid. They never charge any sort of trade fee with any of those plans they offer, which makes it desirable for any store that is hoping to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to set up something such as PayPal or Stripe to process all of the transactions that come through your website. It’s pretty easy to implement one of these systems, since Ecwid incorporates with over 40 international payment options. However, each of those processors have their own transaction fees so that you need to get ready for these.
It is rather Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Grade 1 accredited service provider. The business also claims that every trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Landing Page
Imagine if you Would love to collect both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are quite a few ways to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who need a shop quickly, but have yet to develop a complete website in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous in terms of attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a limited number of programs / integrations offered in the Ecwid Program shop.
· You can not change product URLs, which is slightly annoying from an SEO perspective.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie consent) seems difficult.
· The free version doesn’t allow you to access any of the SEO tools.
Ecwid comes With four strategies, among which is totally free. They promote the free plan like mad, and mention that a number of different platforms drag you in free trial, where you may finally have to pay.
That is where Ecwid stands outside, and you’ll be able to see that the other payment plans are fairly affordable.
The Free plan Lets you sell 10 products, while the Venture program ups that depend to 100 products and you get things like an iPhone direction program. The company program goes up to 2500 products for a superb price and you also get live chat service. Priority support comes along with the Unlimited program and you might also sell an unlimited number of products.
Ecwid is one of The cheapest solutions available on the marketplace. You may see that it’s actually cheaper than many of the other platforms we’ve reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Beginning to think that Ecwid is one of the greatest ways to sell online, provided that you employ the best methods to enhance your sales online too. Ecwid is a slick system, with super simple implementation measures, which makes it perfect for the small business audience. Ecwid Landing Page