Intro Ecwid Location
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small company website it often becomes tricky once you want to bring on a new ecommerce platform or even just modify your website whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Location
Many options Purposefully make a closed system, which is tedious to move away from once you get started. However, with a platform named Ecwid, you no longer have to worry about it. In fact, the whole goal of the business, which began in 2009, would be to quickly and inexpensively create an online store system on your existing websites.
You don’t have To create a completely different website. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
That raised my Attention, since I understand the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I wanted to gather a comprehensive review of this Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not only a platform for people in the united states or Europe. Even companies in developing countries have a opportunity to find an online store going, and you don’t have to trash your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce functionality, Ecwid is targeted more towards people who already have a website and just wish to add an online store to it.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of all products, and add photographs, pricing, weight etc. for each. You can define shipping prices, accept credit card payments and so on — all of the crucial stuff that you’d expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you produce a fully-featured, standalone e-commerce site; rather, it is intended to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does let you produce a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Ecwid Location
The Product operates by providing you a widget that gets placed on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present website or societal networking profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand new website. The primary feature is that you can choose your old website and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system on several different websites if you anticipate selling elsewhere online. Handle all these sites from one place rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to generate a few sales and each one these sales are represented onto the back part of your site.
The system is Also designed to integrate well with social networks, so you can sell your things on Facebook if needed. 1 part of Ecwid we especially enjoy is the delivery facet. With real time shipping integrations you always know what is happening with your orders and where they’re being sent to.
What other trendy Things are included with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and customers
The system has over 43 translations for selling round the world
You get lots of promotional instruments such as vouchers, discounts, bulk pricing and much more
Produce your own customized email alerts
Utilize the automatic tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not only online but in bodily places too — in stores, market stalls, at concerts and so on.
Together with Ecwid’s POS Functionality, irrespective of if or not a customer purchases a product in shop, online, on their telephone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and customer / transaction info.
There’s a couple of ways you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be arranged straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Second, it is not yet available on Android devices. (On their website, Ecwid state it’ll be available shortly — but they have been saying that for quite a while now). Ecwid Location
If you are located outside The US / UK, or want to work with another mobile device type, the good news is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS choice on most of paid-for plans, you’ll want to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet and mobile. In an era where smartphone internet surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid offers a completely free plan.
Granted, it’s a fairly Standard plan, in which attributes like discount coupons and support are not accessible, and it merely allows you to sell up to ten products in two categories — but this may actually be sufficient for some users, and using it is a good way to try out the system.
However, A vital point to notice about the free program is that it isn’t good from an SEO point of view — you need to be on a paid plan to make certain that your product pages talk to search engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — customers can see your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of functionality — they force you to rely on third party apps, the creation of multiple shops or Google Translate to provide different language variations of your shop, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your page and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you have given to your own product – so in the event that you include some keywords in your product title (not a bad idea anyway) your URL will include them also. This functions as something of a workaround, but I would prefer whole control over URLs. Ecwid Location
One area where Ecwid does not perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name implies, AMP pages load faster on mobile devices. This encourages people to remain longer on your page, thus increasing’live time’ –something that’s considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (in CSV format) and ensures that if you feel the need to migrate your store to a different e-commerce platform, then you should not have some significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality out of this box, so anybody wishing to market on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you have to use Stripe or Paypal. (And using Stripe only functions if you are selling products from certain countries). The other main problem with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace website is quite simple: it is a simple matter of including a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated app is provided by Ecwid to enable you integrate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing goods like Shopify provide a much broader range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms very easily. Ecwid Location
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you get a vertical menu on the left that allows you to access key functionality, and the place on the right can be used to edit or display related products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variants, establishing transport rates etc…but there is nothing here that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you when you log in for the very first time.
If You are stuck however, you can always get in touch with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note the below observations should not be interpreted as legal information, but I’m planning to do my very best to spell out a number of the key GDPR problems facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are several legal measures that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it’s usually a good idea to consult a lawyer on what to do); and even if your company is not based in the EU, you still need to comply with the regulations where any website visits from the EU are concerned.
Based on my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data securely
· Get explicit permission from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a website (and also to log that consent).
There doesn’t Appear to be Anything that stops you meeting the first three requirements easily enough with Ecwid, though you will have to devote time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, You Have to exhibit a cookie banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their consent to conduct cookies Ecwid Location
· Enables them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking up GDPR laws unless you’ve got a banner in place which does all the above.
Nowout of the box at There is not a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only option on front that I can locate, the’EU cookie banner’, does not appear to supply the essential functionality — despite costing $1.99 per month to utilize ).
It Appears to me that the only option available to Ecwid users would be to use a professional product like CookiePro, which will supply all the essential functionality to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a lot of configuration and you will need to put quite a lot of time aside to set this up.
Installation and Design
I Truly like The fact which you can run a web site without paying anything. This makes the installation process that much simpler, since you just need to punch in your email and make a password to proceed straight to the backend port.
The system has Wizards for every platform that you want to set your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on where you want to sell.
The backend Design is flawless, since it walks you through every site creation and integration measure with a few nice photos and text. As soon as you obtain your store implemented on a site or social page it looks fairly sleek.
The layout Depends upon the theme you’ve got on your website, but as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to locate for customers when they wish to market.
Although many Websites will be mobile friendly, it;s fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your clients an opportunity to buy products from the cell interface.
The closing Design thing which makes sense to mention is your language tool. Since running an online store generally requires you to attain out to people from throughout the planet, you are bound to stumble upon a few customers who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that is not a problem in any respect.
The Ecwid App Economy
Possessing the Opportunity to install software is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid has a location known as the Ecwid App Market. It offers 65 applications, helping merchants extend their store functionality readily. Ecwid Location
Some of the apps Can give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you would normally need to employ additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no excess work. It gets even better with WordPress sites, as you acquire access to additional search engine optimization plugins as well as the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so that you may just go in there and type in a product name, price and image then save the merchandise for afterwards. Obviously you can always open the Powerful Options, however they separate these for if you’re all set to get started ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to items like out of stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Sales feature that is one of my favorite ways to talk with companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, maintaining the response time brief and support quality high.
In my eyes, the Platform has everything you could want concerning support.
Payments and Security
It’s not always Simple to locate an ecommerce platform that doesn’t charge fees, but that’s exactly what you get with Ecwid. They never control any sort of trade fee with any of those programs they provide, making it desirable for any shop that’s hoping to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to set up something such as PayPal or Stripe to process all of the trades that come through your site. It’s rather simple to employ one of these systems, since Ecwid integrates with over 40 international payment options. However, each of those processors have their particular trade fees so that you need to get ready for them.
It is quite Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Level 1 accredited service provider. The company also states that each transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Location
What if you Would love to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are quite a few ways to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who want a shop quickly, but have yet to create a full website to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous concerning features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations offered from the Ecwid Program store.
· You can’t alter merchandise URLs, which is slightly annoying from an search engine optimization perspective.
· You can not create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) seems hard.
· The free version doesn’t allow you to access any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They market the free plan like mad, and mention that a number of other platforms drag you into a free trial, where you may eventually need to pay.
That is where Ecwid stands outside, and you’ll be able to see that the other payment programs are rather affordable.
The Free plan Lets you sell 10 products, while the Venture plan ups that count to 100 products and you get items like an iPhone management program. The company plan goes up to 2500 merchandise for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited plan and you might also sell an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the marketplace. You may see that it’s actually more affordable than a lot of the other programs we have reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is one of the greatest ways to market online, provided that you implement the best ways to improve your earnings online too. Ecwid is a sleek system, with super simple implementation measures, making it perfect for the small business audience. Ecwid Location