Introduction Ecwid Logo
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small company site it often becomes tricky when you would like to bring on a brand new ecommerce platform or even just modify your website whatsoever. Read our Ecwid review to find out more about this option. Ecwid Logo
Many options Purposefully make a closed system, which is tedious to maneuver away from once you get started. But with a platform called Ecwid, you no longer have to worry about this. Actually, the whole goal of the company, which started in 2009, is to quickly and quickly create an internet store system on your existing websites.
You don’t have To make a whole new site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are good to go.
That raised my Attention, since I understand the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I wanted to put together a comprehensive review of the Ecwid system to find out whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not just a platform for people in the united states or Europe. Even businesses in developing countries have a opportunity to get an internet store going, and you don’t even have to squander your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a fresh site with e-commerce performance, Ecwid is geared more towards people who already have a website and simply want to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of products, and add photos, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments and so on — all of the crucial things that you’d expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce site; rather, it’s intended to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will let you produce a one-page standalone offering. We are going to talk via this in more depth later on in the inspection.) Ecwid Logo
The Product works by providing you a widget that gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present site or social networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand new site. The main attribute is that you can take your old site and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine on several different websites if you plan on selling elsewhere online. Handle all these websites from one place instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to generate a number of sales and each one these sales are reflected on the back part of your website.
The system is Also designed to integrate well with social networks, so you can sell your things on Facebook if needed. One part of Ecwid that we especially enjoy is the shipping facet. With real time shipping integrations you always know what is happening with your orders and where they are being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The machine has over 43 translations for sale around the world
You get a Lot of promotional tools like coupons, discounts, bulk pricing and much more
Create your own customized email notifications
Utilize the automated tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not only online but in bodily locations too — in shops, market stalls, in theatres and so forth.
Together with Ecwid’s POS Performance, regardless of whether or not a customer purchases a product in shop, online, on their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / trade information.
There is a few methods you can use this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid state it will be available soon — but they have been saying that for quite a while now). Ecwid Logo
If you’re located outside That the US / UK, or need to work with another mobile device type, the good news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on most of paid-for plans, you’ll want to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet computers and cellular. In a age where smartphone web surfing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it is a fairly Basic plan, in which features such as discount vouchers and service aren’t accessible, and it merely allows you to sell up to 10 products in two classes — but this could really be sufficient for some users, and using it is a good way to try the system out.
But, A vital point to note about the free program is the fact that it is not good from an search engine optimization point of view — you have to be on a paid program to ensure that your product pages speak to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts could be mechanically translated into nearly 50 distinct languages — clients can see your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this sort of performance — they force you to rely on third party apps, the creation of numerous shops or Google Translate to provide different language versions of your store, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not perfect because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the title you’ve given to your product – so if you include some keywords in your product name (not a bad idea anyway) that your URL will comprise them also. This functions as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Logo
One area where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on cellular devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something which is believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or even Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (in CSV format) and means that if you feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have some significant problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality out of the box, so anyone wishing to market on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the amount of payment gateway options is quite limited — you have to use Stripe or Paypal. (And using Stripe only functions if you are selling products from certain countries). Another principal issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace website is very simple: it’s a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A committed app is offered by Ecwid to enable you integrate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing goods such as Shopify offer a much wider assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms very easily. Ecwid Logo
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you get a vertical menu on the left that allows you to access key performance, and the place on the right can be used to edit or display related products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variants, establishing shipping rates etc…but there isn’t anything that should represent also a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is provided to you once you log in for the first time.
If You are stuck however, you could always get in touch with Ecwid’s support team — more on this later — or, even if you are on a’Business’ or’Unlimited’, you are able to make the most of the included customization service (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note the below observations should not be interpreted as legal advice, but I’m going to do my best to spell out a number of the major GDPR problems facing Ecwid consumers under.
With the introduction of The EU’s new GDPR laws, there are several legal steps that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s typically a great idea to speak with an attorney on what to do); and even if your company isn’t located in the EU, you still will need to obey the regulations where any site visits in the EU are concerned.
Based on my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit permission from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits onto a website (and also to log that consent).
There does not Appear to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, although you will need to spend time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, You Have to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their consent to conduct biscuits Ecwid Logo
· Enables them to revoke consent at a later point
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking GDPR legislation unless you have a banner in place which does all the above.
Nowout of the box at There isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only option on front that I can locate, the’EU cookie banner’, doesn’t seem to supply the necessary performance — even though costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid consumers would be to use a professional product such as CookiePro, which will provide all the necessary performance to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a lot of configuration and you will want to put quite a lot of time apart to set it up.
Setup and Layout
I Truly enjoy The fact that you’re able to run a web site without paying for anything. This makes the installation process that much simpler, since you just need to punch in your email and create a password to proceed straight to the backend port.
The machine has Wizards for each platform you want to set your shop on. If you have a WordPress site, just walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is flawless, since it walks you through every website creation and integration measure with a few fine text and photos. Once you obtain your store implemented on a site or social page it looks fairly slick.
The layout Depends upon the subject you’ve got on your website, however as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to locate for clients when they wish to market.
Although many Sites are going to be mobile friendly, its nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your customers a chance to buy products from the cell interface.
The final Design thing which makes sense to mention is the language instrument. Since conducting an internet store generally requires one to reach out to individuals from throughout the world, you are bound to stumble upon some customers who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is no problem in any respect.
The Ecwid App Economy
Possessing the Chance to put in applications is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid has a place called the Ecwid App Market. It offers 65 software, helping retailers extend their shop functionality readily. Ecwid Logo
Some of the apps Will help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you would normally need to employ additional SEO and advertising tools to really get out the word. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no extra work. It gets even better with WordPress websites, as you acquire access to additional SEO plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Concise and clear, so that you can just go in there and sort in a product name, price and image then save the product for afterwards. Obviously you can always open up the More Powerful Options, but they different these for if you are all set to get started ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to items like from stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings attribute which is one of my favorite ways to talk to companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, maintaining the response time brief and support quality high.
In my mind, the Platform has all you could want in terms of support.
Payments and Security
It’s not necessarily Easy to find an ecommerce platform which does not charge fees, but that is exactly what you get with Ecwid. They never charge any kind of transaction fee with any of those programs they offer, making it desirable for any store that is hoping to keep down costs and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to set up something like PayPal or Stripe to process all of the trades that come through your website. It is rather simple to implement one of these systems, because Ecwid integrates with over 40 global payment choices. However, each of those processors have their particular trade fees so that you have to get ready for them.
It is rather Clear that Ecwid takes security seriously, because the provider is a PCI DSS Grade 1 accredited service provider. The company also states that every trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Logo
What if you Would like to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Advantages and cons of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to any existing website.
· Point-of-sale functionality is available, and there are quite a few ways to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who want a store quickly, but have yet to develop a full site in order to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is rather generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations available in the Ecwid Program shop.
· You can’t alter merchandise URLs, which is slightly annoying in the search engine optimization point of view.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems hard.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They market the free plan like mad, and mention that many different platforms drag you into a free trial, even where you will eventually have to pay.
This is where Ecwid stands out, and you can see that the other payment plans are fairly reasonably priced.
The Free plan Allows you to sell 10 products, whereas the Venture program ups that count to 100 goods and you get items like an iPhone direction program. The company program goes up to 2500 products for a superb price and you get live chat support. Priority support comes alongside the Unlimited program and you might also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it’s actually more affordable than many of the other programs we have reviewed previously, so if you’re searching for value, this could be the perfect plugin for you.
In short, I am Starting to believe that Ecwid is among the greatest ways to market online, as long as you implement the best methods to improve your earnings online as well. Ecwid is a slick system, with superb easy implementation steps, which makes it perfect for the small business audience. Ecwid Logo