Introduction Ecwid Loyalty
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with half the battle. Unfortunately, when you operate a small company website it often becomes tricky once you want to attract on a new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to discover more about this option. Ecwid Loyalty
Many solutions Purposefully make a closed system, which is tedious to move away from as soon as you get started. But with a stage named Ecwid, you no longer have to worry about this. Actually, the whole aim of the business, which started in 2009, would be to quickly and inexpensively make an internet store system in your existing websites.
You do not have To create a completely different site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you are good to go.
That increased my Attention, since I understand the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not just a platform for people in the united states or Europe. Even companies in developing nations have a opportunity to find an online store heading, and you don’t even have to squander your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you are not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and secure.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how can it work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce performance, Ecwid is targeted more towards people who currently have a website and simply want to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of products, and add photographs, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments etc — all of the key things that you’d expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to produce a fully-featured, standalone e-commerce website; rather, it’s intended to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will let you produce a one-page standalone offering. We’ll talk via this in more depth later on in the inspection.) Ecwid Loyalty
The Product works by providing you a widget that gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing website or social networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand-new site. The main feature is that you can take your old site and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto various different sites if you anticipate selling elsewhere online. Manage all these sites from one location instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to make a few sales and each one these earnings are represented onto the back part of your website.
The system is Also designed to integrate well with social networks, so you can sell your items on Facebook if desired. One part of Ecwid we especially enjoy is the shipping facet. With real-time transport integrations you always know what is going on with your orders and at which they’re being shipped to.
What other cool Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and customers
The machine has over 43 translations for sale around the world
You receive a Lot of promotional instruments such as coupons, discounts, bulk pricing and much more
Produce your own customized email notifications
Use the automatic tax solution (automatic tax charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not only online but in bodily locations too — in shops, market stalls, in theatres and so on.
Together with Ecwid’s POS Functionality, regardless of if a customer buys a product in store, online, in their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / trade info.
There is a couple of methods you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid state it’ll be available soon — but they’ve been saying that for quite some time now). Ecwid Loyalty
If you are based outside That the US / UK, or need to work with another mobile device type, the fantastic thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on most of paid-for plans, you’ll need to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet computers and mobile. In an era where smartphone internet surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it is a pretty Standard plan, in which features such as discount vouchers and support are not available, and it merely allows you to sell up to ten products in two categories — but this may really be sufficient for some users, and using it’s a fantastic way to try out the system.
However, A key point to note about the free plan is the fact that it isn’t good from an SEO standpoint — you have to be on a paid program to ensure that your product pages speak to search engines correctly (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 different languages — customers can see your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of functionality — that they force you to rely on third party apps, the creation of multiple shops or Google Translate to supply different language versions of your shop, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid comprise the name you have given to your product – so in the event that you include some keywords on your product name (not a bad idea anyway) your URL will comprise them also. This functions as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Loyalty
One area where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name suggests, AMP pages load faster on mobile devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something that’s believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike competing products such as Bigcommerce or Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (in CSV format) and ensures that if you ever feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have some major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce performance out of this box, so anyone wanting to sell on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only functions if you are selling goods from particular countries). The other main problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace site is quite easy: it is a simple matter of including a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A committed program is offered by Ecwid to enable you incorporate the product on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing products such as Shopify offer a much broader range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing for you to set up Ecwid on one of these platforms quite easily. Ecwid Loyalty
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you get a vertical menu on the left which lets you access key performance, and the place on the right is used to edit or display related products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variants, setting up transport rates and so on…but there is nothing that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You’re stuck however, you could always get in touch with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to take advantage of this included customization service (you get 2 hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations shouldn’t be interpreted as legal advice, but I’m going to do my best to spell out a number of the major GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s usually a good idea to consult a lawyer about what to do); and even if your business isn’t based in the EU, then you still will need to obey the regulations where any site visits in the EU are concerned.
According to my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data securely
· Get explicit permission from people registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a site (and also to log that consent).
There does not seem to be Anything that stops you meeting the first three requirements easily enough with Ecwid, although you will have to spend time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, You Have to exhibit a cookie cutter banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those biscuits are conducted (i.e., to give’prior permission’)
· Logs their consent to conduct cookies Ecwid Loyalty
· Enables them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking GDPR legislation unless you have a banner set up which does all of the above.
Now, out of the box at Least there isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only alternative on this front I can locate, the’EU cookie banner’, doesn’t seem to supply the essential functionality — despite costing $1.99 a month to utilize ).
It Seems to me that the only option available to Ecwid users would be to use a professional product like CookiePro, which will provide all the necessary functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you will want to put quite a great deal of time aside to set this up.
Installation and Layout
I Truly like The fact which you can run a web site without paying for anything. This makes the installation process that much easier, because you just need to punch in your email and make a password to go right to the backend interface.
The system has Wizards for each platform you want to place your store on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on where you would like to market.
The backend Design is perfect, because it walks you through every site creation and integration measure with some fine text and photos. As soon as you obtain your store implemented on a site or social page it appears fairly slick.
The layout Depends upon the subject you’ve got on your website, but as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to locate for clients when they wish to market.
Though many Websites will be cellular friendly, it;s nice knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your customers an opportunity to get products from the cell interface.
The final Design thing which makes sense to mention is your language tool. Since conducting an internet store generally requires one to attain out to people from all over the planet, you’re bound to stumble upon some clients who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s not a problem at all.
The Ecwid App Market
Possessing the Chance to put in applications is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid includes a place called the Ecwid App Market. It offers 65 software, helping retailers extend their shop functionality easily. Ecwid Loyalty
Some of the programs Will help you out with reviews and rating, rewards programs, automated ad tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you would typically have to implement additional SEO and advertising tools to really get out the word. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any excess work. It gets even better with WordPress sites, since you gain access to additional search engine optimization plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so that you can just go in there and type in a product name, price and picture then save the merchandise for afterwards. Obviously you could always open the More Powerful Options, however they different these for if you’re all set to start ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to things like out of stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute which is one of my favourite ways to talk to companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, maintaining the response time brief and encourage quality .
In my eyes, the Platform has everything you could want concerning support.
Payments and Safety
It is not always Easy to locate an ecommerce platform that does not charge transaction fees, but that is just what you get with Ecwid. They never charge any kind of transaction fee with any of those plans they provide, making it desirable for any shop that is hoping to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all the trades that come through your website. It is pretty easy to employ these systems, because Ecwid integrates with over 40 global payment options. However, each one of those processors have their own trade fees so you need to prepare for them.
It is quite Clear that Ecwid takes security seriously, since the provider is a PCI DSS Grade 1 accredited supplier. The company also states that every transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Loyalty
Imagine if you Would love to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are quite a few ways to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who want a shop fast, but have yet to develop a complete website to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is rather generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations available in the Ecwid App shop.
· You can not alter merchandise URLs, which can be slightly annoying from an search engine optimization perspective.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds hard.
· The free version doesn’t let you get any of the SEO tools.
Ecwid comes With four plans, one of which is totally free. They market the free program like crazy, and mention that many different platforms drag you in free trial, even where you will eventually have to pay.
This is where Ecwid stands out, and you can see the other payment plans are fairly reasonably priced.
The Free plan Lets you sell 10 products, while the Venture program ups that count to 100 goods and you get things like an iPhone management program. The company program goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited program and you can also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the market. You can see that it is actually more affordable than a lot of the other programs we have reviewed previously, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Beginning to think that Ecwid is among the greatest ways to market online, provided that you employ the best methods to improve your sales online too. Ecwid is a sleek system, with super simple implementation steps, which makes it ideal for the small business audience. Ecwid Loyalty