Intro Ecwid Mailchimp
Have you ever Wondered if you are using the right ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you run a small company website it frequently becomes tricky once you want to attract on a new ecommerce platform or even just alter your site at all. Read our Ecwid review to discover more about this solution. Ecwid Mailchimp
Many options Intentionally create a closed system, which can be tedious to maneuver away from once you begin. However, with a platform called Ecwid, you do not need to be concerned about this. In fact, the whole goal of the business, which started in 2009, would be to quickly and inexpensively make an online store system on your present websites.
You do not have To make a completely different site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
That raised my Attention, because I understand the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to find out whether it’s worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t only a platform for most people in the US or Europe. Even businesses in developing countries have a chance to get an internet store going, and you don’t even have to trash your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce functionality, Ecwid is geared more towards people who currently have a site and simply wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of all products, and add photos, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments etc — all of the crucial things that you’d expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it’s designed to allow you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will allow you create a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) Ecwid Mailchimp
The Product works by giving you a widget that gets put on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present site or societal media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to start a brand new site. The primary feature is that you can take your old site and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto several other websites if you plan on selling elsewhere online. Manage all of these websites from 1 place instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to make a few sales and all these earnings are represented onto the back part of your website.
The system is Also made to integrate well with social networks, so you may sell your items on Facebook if desired. 1 part of Ecwid that we especially enjoy is the delivery facet. With real time transport integrations you constantly know what’s happening with your requests and at which they are being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The system has over 43 translations for selling round the planet
You get lots of promotional tools like vouchers, discounts, bulk pricing and more
Produce your own customized email alerts
Utilize the automatic tax alternative (automatic tax charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not just online but in bodily places too — in shops, market stalls, in theatres and so forth.
With Ecwid’s POS Functionality, regardless of whether a customer buys a product in shop, online, in their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and client / trade info.
There’s a couple of ways that you can take advantage of this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid state it’ll be available shortly — but they have been saying that for quite a while now). Ecwid Mailchimp
If you are located outside That the US / UK, or need to work with another mobile device kind, the fantastic thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on most of paid-for programs, you’ll need to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktop, tablet computers and cellular. In an era where smartphone internet surfing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid offers a totally free plan.
Granted, it’s a fairly Basic plan, where attributes such as discount vouchers and service are not available, and it only lets you sell up to 10 products in two categories — but this could actually be adequate for some customers, and using it’s a good way to try out the system.
However, A vital point to note about the free plan is that it isn’t great from an SEO point of view — you need to be on a paid plan to make certain that your product pages talk to search engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — clients can see your shop in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of functionality — they force you to rely on third party apps, the creation of numerous shops or Google Translate to provide different language versions of your shop, which can be less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
So Far as I can tell But you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the name you have given to your product – so in the event that you include some keywords on your product title (maybe not a bad idea anyhow ) your URL will include them also. This serves as something of a workaround, but I would prefer whole control over URLs. Ecwid Mailchimp
1 place where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on mobile devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike rival products like Bigcommerce or even Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (in CSV format) and means that should you ever feel the need to migrate your shop to a different e-commerce platform, then you should not have any significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Supplied any e-commerce functionality from this box, so anyone wanting to market on the platform will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only functions if you are selling goods from certain countries). The other main problem with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace site is quite easy: it is a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated program is offered by Ecwid to enable you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be extensive — competing goods like Shopify provide a much broader range of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms quite easily. Ecwid Mailchimp
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online shop builders, you receive a vertical menu on the left that lets you access key functionality, and the place on the right can be used to edit or display associated products, website reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variants, setting up shipping rates etc…but there isn’t anything that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s provided to you when you log in for the first time.
If You’re stuck however, you could always get in contact with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations should not be interpreted as legal advice, but I am planning to do my best to spell out some of the key GDPR problems facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are many legal steps that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s typically a great idea to speak with an attorney on what to do); and even when your business is not located in the EU, you still will need to comply with the regulations where any site visits in the EU are concerned.
Based on my Understanding of the key GDPR principles, the main priorities for potential Ecwid shop owners are to:
· Provide adequate privacy and cookie notices
· Process and store information safely
· Get explicit permission from those signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies on a website (and also to log that approval ).
There doesn’t seem to be Anything that stops you meeting the first three requirements readily enough with Ecwid, although you will have to spend time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their consent to conduct cookies Ecwid Mailchimp
· Allows them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid store, you will be breaking up GDPR laws unless you have a banner set up which does all the above.
Now, out of the box at There isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only option on this front I can locate, the’EU cookie banner’, does not seem to supply the necessary functionality — despite costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid consumers would be to use a professional product such as CookiePro, which will provide all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a great deal of configuration and you will need to set quite a lot of time apart to set it up.
Setup and Design
I really like The fact which you can run a web site without paying for anything. This makes the installation process that much simpler, because you simply have to punch in your email and make a password to go right to the backend interface.
The system has Wizards for every platform that you would like to set your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on the place you want to sell.
The backend Design is perfect, since it walks you through each website creation and integration measure with a few fine text and photos. Once you get your shop implemented on a site or societal page it looks fairly sleek.
The design Depends somewhat on the theme you’ve got on your website, but as you can see below, it shows photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to find for customers when they want to market.
Though many Websites will be mobile friendly, it;s nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also providing your clients an opportunity to buy products from the mobile interface.
The final Design thing that makes sense to mention is the vocabulary instrument. Since running an internet store generally requires one to reach out to individuals from all over the world, you are bound to stumble upon a few customers who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is not a problem in any respect.
The Ecwid Program Market
Having the Opportunity to install applications is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid has a location called the Ecwid App Market. It provides 65 applications, helping merchants extend their shop functionality easily. Ecwid Mailchimp
A Few of the apps Can give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, customized design themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your present site, so you’d typically have to implement additional SEO and marketing tools to truly get out the word. That said, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any extra work. It gets even better with WordPress websites, as you acquire access to additional SEO plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to include any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Clear and concise, so that you can just go in there and type in a product name, price and image then save the product for afterwards. Of course you can always open the More Powerful Options, however they different these for when you are all set to start ramping up your own store.
As an example of the inventory Rich management toolset, you obtain access to items like from stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature that is always one of my favorite ways to converse with companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, keeping the response time short and support quality high.
In my mind, the Platform has everything you might want concerning support.
Payments and Safety
It is not always Simple to find an ecommerce platform which does not charge transaction fees, but that’s just what you get with Ecwid. They never control any sort of transaction fee with any of the plans they offer, which makes it desirable for any store that’s trying to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to set up something like PayPal or Stripe to process all the trades that come through your site. It is rather simple to implement these systems, since Ecwid incorporates with over 40 international payment options. However, each one of those processors have their particular transaction fees so you have to prepare for these.
It’s quite Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 accredited service provider. The company also states that each trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Mailchimp
Imagine if you Would like to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are a number of strategies to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who want a store fast, but have yet to develop a full site to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous in terms of features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations offered from the Ecwid Program shop.
· You can’t alter merchandise URLs, which can be slightly annoying from an search engine optimization perspective.
· You can not create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) seems difficult.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is totally free. They market the free plan like mad, and mention that many different platforms drag you in free trial, where you may eventually have to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment plans are rather affordable.
The Free plan Lets you sell 10 products, whereas the Venture plan ups that count to 100 goods and you get items like an iPhone direction program. The Business plan goes up to 2500 products for a superb price and you also get live chat service. Priority support comes alongside the Unlimited program and you might also market an unlimited amount of products.
Ecwid is one of The cheapest solutions on the market. You may see that it’s actually more affordable than many of the other programs we have reviewed previously, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is one of the greatest ways to market online, provided that you employ the best methods to enhance your earnings online too. Ecwid is a slick system, with super simple implementation steps, which makes it perfect for your small business audience. Ecwid Mailchimp