Intro Ecwid Marketplace
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small business site it often becomes tricky once you would like to attract on a brand new ecommerce platform or even just modify your site at all. Read our Ecwid review to find out more about this option. Ecwid Marketplace
Many options Purposefully make a closed system, which is tedious to maneuver away from once you begin. However, with a stage called Ecwid, you do not have to worry about it. In fact, the whole aim of the business, which started in 2009, is to quickly and quickly create an internet store system on your present websites.
You do not have To create a whole new site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
This raised my Attention, because I understand the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I wanted to gather a comprehensive review of this Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not just a platform for people in the US or Europe. Even businesses in developing nations have a opportunity to get an internet store heading, and you do not have to trash your previous website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not certain what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce performance, Ecwid is geared more towards people who already have a website and simply wish to add an internet store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all products, and add photographs, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments etc — all the key stuff that you would expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you create a fully-featured, standalone e-commerce website; rather, it’s designed to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that does allow you create a one-page standalone offering. We’ll talk via this in more depth later on in the inspection.) Ecwid Marketplace
The Product operates by giving you a widget that gets placed on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present site or social media profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to start a brand new site. The main feature is that you can take your old site and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the machine on various other sites if you plan on selling elsewhere on the web. Manage all of these websites from one location rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to make a few sales and all these earnings are represented onto the back part of your website.
The system is Also designed to integrate nicely with social networks, so that you may sell your things on Facebook if needed. One part of Ecwid that we especially enjoy is the delivery aspect. With real-time shipping integrations you constantly know what is going on with your requests and where they’re being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The system has over 43 translations for sale round the planet
You receive a Lot of promotional tools like coupons, discounts, and bulk pricing and much more
Create your own customized email alerts
Utilize the automatic tax solution (automatic tax rates at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not only online but in bodily places too — in shops, market stalls, at theatres and so on.
With Ecwid’s POS Performance, irrespective of if or not a customer purchases a product in shop, online, on their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / trade information.
There’s a few ways that you can use this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid say it’ll be available shortly — but they’ve been saying that for quite some time now). Ecwid Marketplace
If you’re located outside The US / UK, or need to work with another mobile device kind, the good thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on most of paid-for programs, you’ll need to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktopcomputer, tablet and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it is a fairly Basic plan, in which attributes such as discount vouchers and support aren’t available, and it merely allows you to sell up to 10 products in 2 categories — but this could really be sufficient for some customers, and using it’s a good way to try the system out.
But, A key point to note about the free program is that it isn’t great from an search engine optimization standpoint — you need to be on a paid plan to make certain your product pages talk to hunt engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts could be automatically translated into nearly 50 different languages — customers can view your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this sort of performance — that they force you to rely on third party apps, the creation of numerous stores or Google Translate to provide different language variations of your shop, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so in the event that you include some keywords in your product name (maybe not a bad idea anyway) your URL will comprise them also. This functions as something of a workaround, but I’d prefer full control over URLs. Ecwid Marketplace
1 area where Ecwid doesn’t perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name implies, AMP pages load quicker on cellular devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike rival products like Bigcommerce or Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (again, in CSV format) and means that if you feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have any significant difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality out of this box, so anybody wishing to sell on the platform will require a third-party solution like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And with Stripe only works if you’re selling products from particular countries). Another principal problem with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into a Squarespace website is very easy: it is a simple matter of including a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A committed program is provided by Ecwid to allow you integrate the item onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing products like Shopify offer a much wider assortment of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms very easily. Ecwid Marketplace
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you get a vertical menu on the left which allows you to access key functionality, and the area on the right can be used to display or edit associated products, site content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variants, establishing transport prices and so on…but there is nothing that should represent too a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the very first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations shouldn’t be interpreted as legal advice, but I am going to do my best to spell out some of the key GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are several legal measures that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s typically a great idea to consult an attorney about what to do); and even when your business isn’t located in the EU, then you still will need to comply with the regulations where any site visits from the EU are worried.
According to my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from people registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies on a website (and also to log that consent).
There doesn’t Appear to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, though you will have to spend time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their consent to conduct cookies Ecwid Marketplace
· Allows them to revoke approval at a later point
So for Instance, If you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking GDPR legislation unless you’ve got a banner in place which does all the above.
Now, out of the box at Least there is not a means to take care of the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only option on front that I can find, the’EU cookie banner’, doesn’t seem to provide the necessary performance — even though costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid consumers would be to use a specialist product such as CookiePro, which does supply all the necessary performance to make cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a great deal of configuration and you will need to set quite a great deal of time apart to set it up.
Installation and Layout
I Truly enjoy The fact which you’re able to run a web site without paying anything. This makes the setup process that much simpler, since you simply need to punch in your email and create a password to go straight to the backend port.
The system has Wizards for each platform you would like to place your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on where you want to sell.
The backend Design is perfect, because it walks you through each website creation and integration measure with a few fine text and photos. As soon as you obtain your store implemented on a site or societal page it appears fairly sleek.
The layout Depends upon the subject you’ve got on your site, but as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which can be prominent and easy to find for customers when they want to market.
Though many Sites are going to be cellular friendly, its fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your customers an opportunity to get products from the cell interface.
The closing Design item that makes sense to mention is the vocabulary tool. Since running an internet store generally requires one to reach out to people from throughout the planet, you’re bound to stumble upon a few customers who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that is no problem at all.
The Ecwid Program Economy
Possessing the Opportunity to put in software is a sure fire way to scaling up your ecommerce site in a reasonable way. Ecwid has a location known as the Ecwid App Market. It provides 65 applications, helping merchants extend their shop functionality readily. Ecwid Marketplace
A Few of the programs Will give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, custom design themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you would normally need to employ additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any excess work. It gets better with WordPress websites, as you gain access to additional SEO plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so that you can just go in there and sort in a product name, price and image then save the merchandise for later. Of course you could always open the More Powerful Options, but they separate these for when you are ready to get started ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to things like from stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings attribute that is always one of my favourite ways to talk to companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat support and email support, keeping the response time short and encourage quality .
In my mind, the Platform has all you might want in terms of support.
Payments and Safety
It’s not necessarily Simple to locate an ecommerce platform that does not charge transaction fees, but that is exactly what you get with Ecwid. They never control any kind of trade fee with any of those programs they provide, making it desirable for any store that’s hoping to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to setup something like PayPal or Stripe to process all the transactions that come through your website. It’s rather simple to employ one of these systems, because Ecwid incorporates with over 40 global payment options. However, each one of those processors have their particular transaction fees so you have to get ready for them.
It is rather Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 certified service provider. The business also claims that each trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Marketplace
What if you Would like to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are a number of strategies to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who want a store quickly, but have yet to develop a complete site in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of apps / integrations offered from the Ecwid Program store.
· You can not change merchandise URLs, which can be slightly annoying from an search engine optimization point of view.
· You can’t create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds hard.
· The free version doesn’t allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They market the free plan like mad, and mention that a number of different platforms drag you into a free trial, where you will finally have to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment plans are rather reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture program ups that depend to 100 products and you get items like an iPhone direction program. The Business plan goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited plan and you can also market an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions available on the marketplace. You can see that it is actually cheaper than a lot of the other programs we’ve reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Beginning to think that Ecwid is one of the greatest ways to sell online, provided that you employ the best ways to improve your earnings online as well. Ecwid is a slick system, with superb easy implementation measures, making it perfect for the small business crowd. Ecwid Marketplace