Background Ecwid Marketplaces
Have you ever Wondered if you are using the ideal ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small company site it frequently becomes tricky when you would like to bring on a new ecommerce platform or perhaps just modify your website at all. Read our Ecwid review to discover more about this option. Ecwid Marketplaces
Many options Purposefully create a closed system, which is tedious to maneuver away from once you get started. However, with a platform called Ecwid, you no longer have to worry about this. Actually, the entire goal of the business, which started in 2009, is to quickly and quickly make an online store system in your present websites.
You do not have To create a completely different site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
That increased my Attention, since I understand the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I wanted to put together a comprehensive review of the Ecwid system to find out if it’s worth the time.
How Many Men and Women Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t just a platform for people in the united states or Europe. Even businesses in developing countries have a chance to get an online store going, and you don’t even have to trash your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce performance, Ecwid is targeted more towards people who already have a website and just wish to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of all goods, and add photos, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments etc — all of the key things that you’d expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to allow you to produce a fully-featured, standalone e-commerce website; rather, it’s designed to enable you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does let you produce a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Ecwid Marketplaces
The Product operates by providing you a widget which gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present site or societal networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to begin a brand-new site. The main attribute is that you can choose your old site and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the system onto various other sites if you anticipate selling elsewhere on the web. Manage all these websites from one place instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to generate a number of sales and all these earnings are reflected on the back part of your website.
The system is Also made to integrate nicely with social networks, and that means that you can sell your items on Facebook if desired. One part of Ecwid we especially enjoy is the shipping facet. With real-time transport integrations you always know what’s going on with your requests and where they are being sent to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and customers
The system has over 43 translations for selling round the planet
You get lots of promotional tools like coupons, discounts, bulk pricing and more
Create your personalized email alerts
Utilize the automatic tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not only online but in physical places too — in shops, market stalls, at concerts and so on.
With Ecwid’s POS Functionality, regardless of whether or not a customer purchases a product in shop, online, on their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction info.
There’s a couple of ways you can use this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it is not yet available on Android apparatus. (On their website, Ecwid state it’ll be available shortly — but they’ve been saying that for quite some time now). Ecwid Marketplaces
If you’re located outside The US / UK, or want to work with another mobile device kind, the good news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on most of paid-for programs, you’ll need to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet and cellular. In an era where smartphone internet surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it’s a fairly Basic plan, in which attributes like discount coupons and support are not available, and it merely allows you to sell up to 10 products in two classes — but this may actually be adequate for some users, and using it is a good way to try out the system.
But, A vital point to note about the free plan is that it is not great from an search engine optimization standpoint — you need to be on a paid program to make certain that your product pages speak to hunt engines correctly (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 different languages — clients can see your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of functionality — that they force you to rely on third party programs, the production of numerous shops or Google Translate to provide different language variations of your store, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I could tell But you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your own product – so in the event that you include some keywords on your product name (not a bad idea anyway) that your URL will comprise them also. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Marketplaces
1 place where Ecwid does not perform so Well on the SEO front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on mobile devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something which is considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (again, in CSV format) and means that should you ever feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have any significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality from the box, so anyone wanting to market on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you are selling products from certain countries). The other main problem with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to some Squarespace site is very simple: it’s a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated program is provided by Ecwid to enable you integrate the product on a Wix store easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be extensive — competing goods such as Shopify offer a much broader assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you install Ecwid on one of these platforms very easily. Ecwid Marketplaces
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you receive a vertical menu on the left which lets you access key performance, and the area on the right can be used to display or edit related products, website reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variants, setting up shipping prices and so on…but there is nothing here that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You are stuck nonetheless, you could always get in touch with Ecwid’s support staff — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you are able to take advantage of the included customization support (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations should not be interpreted as legal information, but I’m planning to do my very best to spell out a number of the major GDPR issues facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is typically a good idea to speak with a lawyer about what to do); and even when your business isn’t based in the EU, you still need to obey the regulations where any website visits in the EU are worried.
Based on my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a website (and also to log that consent).
There doesn’t seem to be Anything that stops you meeting the first three requirements readily enough with Ecwid, though you will need to devote time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your visitors which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their consent to conduct cookies Ecwid Marketplaces
· Enables them to revoke consent at a later point
So for Instance, If you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking GDPR laws unless you’ve got a banner in place which does all of the above.
Now, out of the box at Least there is not a way to deal with the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only option on this front I can locate, the’EU cookie banner’, does not seem to provide the essential functionality — even though costing $1.99 per month to utilize ).
It Appears to me that the only option available to Ecwid users is to use a professional product such as CookiePro, which does provide all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you will want to put quite a lot of time apart to set it up.
Installation and Design
I Truly like The fact which you’re able to run a web site without paying for anything. This makes the installation process that much simpler, since you simply need to punch in your email and create a password to proceed right to the backend port.
The machine has Wizards for every platform that you would like to place your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on where you want to sell.
The backend Design is flawless, because it walks you through every website creation and integration measure with a few nice photos and text. As soon as you get your shop implemented on a website or social page it looks fairly slick.
The design Depends somewhat on the subject you have on your site, however as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to locate for customers when they wish to market.
Although many Websites will be cellular friendly, its fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the go, while also giving your customers a chance to get products from the mobile interface.
The final Design item that makes sense to mention is your vocabulary instrument. Since conducting an internet store generally requires one to attain out to people from throughout the planet, you are bound to stumble upon a few clients who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s no problem in any respect.
The Ecwid App Economy
Possessing the Opportunity to put in applications is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid has a location called the Ecwid App Market. It offers 65 applications, helping merchants extend their shop performance easily. Ecwid Marketplaces
Some of the apps Can help you out with reviews and rating, rewards programs, automatic ad tools, analytics, customized layout themes and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present website, so you would typically have to employ additional SEO and marketing tools to truly get out the word. That said, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no extra effort. It gets even better with WordPress sites, as you gain access to additional SEO plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so you may just go in there and type in a product name, price and image then save the merchandise for later. Of course you could always open up the Powerful Options, but they separate these for when you are all set to get started ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to things like out of stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings attribute that is one of my favourite ways to talk with companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, keeping the response time short and encourage quality .
In my mind, the Platform has all you might want concerning support.
Payments and Security
It is not necessarily Easy to locate an ecommerce platform that doesn’t charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any sort of transaction fee with any of the plans they offer, making it desirable for any shop that is hoping to keep down costs and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all of the trades that come through your site. It’s pretty easy to implement one of these systems, because Ecwid incorporates with over 40 international payment options. However, each one of those processors have their particular trade fees so that you have to get ready for these.
It’s quite Evident that Ecwid takes security seriously, since the provider is a PCI DSS Grade 1 certified service provider. The business also claims that every trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Marketplaces
Imagine if you Would love to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to any existing website.
· Point-of-sale functionality is available, and there are quite a few strategies to implement it.
· The product is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who need a store fast, but have yet to create a complete site to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations offered from the Ecwid Program shop.
· You can’t alter merchandise URLs, which can be slightly annoying from an SEO perspective.
· You can not create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds hard.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They promote the free plan like crazy, and mention that many other platforms drag you in free trial, even where you may finally need to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment programs are fairly reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get items like an iPhone direction program. The company plan goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes along with the Unlimited program and you might also sell an unlimited number of products.
Ecwid is one of The cheapest solutions available on the marketplace. You may see that it is actually more affordable than a lot of the other platforms we’ve reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I am Beginning to believe that Ecwid is among the best ways to sell online, provided that you employ the best ways to improve your sales online too. Ecwid is a slick system, with super simple implementation steps, making it ideal for the small business audience. Ecwid Marketplaces