Background Ecwid Mobile
Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small company website it frequently becomes tricky when you want to bring on a new ecommerce platform or even just alter your site at all. Read our Ecwid review to discover more about this option. Ecwid Mobile
Many options Purposefully make a closed system, which can be tedious to maneuver away from once you begin. However, with a platform called Ecwid, you no longer have to worry about this. In fact, the whole goal of the company, which began in 2009, is to quickly and quickly create an internet store system in your existing websites.
You do not have To create a completely different website. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
That raised my Attention, since I know the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not just a platform for people in the united states or Europe. Even businesses in developing countries have a opportunity to get an online store going, and you don’t even have to squander your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce performance, Ecwid is geared more towards people who currently have a website and just want to add an internet store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all products, and include photographs, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments etc — all the key stuff that you’d expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce website; rather, it is intended to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which will allow you create a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid Mobile
The Product works by giving you a widget which gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present website or social networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand-new site. The main attribute is that you can choose your old site and immediately integrate the Ecwid system within a few minutes.
You can also Mirror the system onto various different websites if you plan on selling elsewhere on the web. Handle all these websites from 1 place rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to generate a few sales and each one these earnings are reflected on the backend of your website.
The system is Also made to integrate nicely with social networks, and that means that you can sell your items on Facebook if desired. One part of Ecwid that we especially enjoy is the delivery aspect. With real time shipping integrations you always know what is going on with your requests and where they’re being shipped to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The system has over 43 translations for selling round the planet
You get lots of promotional tools such as vouchers, discounts, and bulk pricing and much more
Produce your own customized email alerts
Utilize the automated tax alternative (automatic tax charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not only online but in bodily places too — in shops, market stalls, in concerts and so on.
Together with Ecwid’s POS Functionality, irrespective of if a customer buys a product in store, online, in their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction information.
There’s a couple of methods you can use this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Second, it is not yet available on Android devices. (On their site, Ecwid state it will be available shortly — but they’ve been saying that for quite some time now). Ecwid Mobile
If you’re located outside That the US / UK, or want to utilize another mobile device type, the good thing is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on most of paid-for plans, you will need to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet and cellular. In an era where smartphone internet surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free program.
Granted, it is a fairly Standard plan, in which features like discount coupons and support are not accessible, and it only allows you to sell up to 10 products in 2 categories — but this could really be adequate for some customers, and using it’s a good way to try out the system.
But, A key point to notice about the free program is that it is not good from an SEO point of view — you have to be on a paid plan to ensure your product pages speak to hunt engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 different languages — customers can view your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this functionality by detecting visitors’ language mechanically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this type of performance — that they force you to rely on third party apps, the creation of multiple stores or Google Translate to provide different language versions of your store, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I can tell But you can not manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the name you have given to your product – so in the event that you include some keywords on your product title (maybe not a bad idea anyway) your URL will include them also. This serves as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Mobile
One place where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on cellular devices. This encourages people to stay longer on your page, thus increasing’live time’ –something that’s considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and customers (again, in CSV format) and ensures that should you ever feel the need to migrate your shop to another e-commerce platform, you shouldn’t have any significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality from the box, so anybody wishing to market on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you’re selling goods from certain countries). The other main issue with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace website is quite simple: it’s a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A dedicated program is provided by Ecwid to enable you incorporate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be more extensive — competing goods like Shopify provide a much broader range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms quite easily. Ecwid Mobile
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you get a vertical menu on the left that lets you access key performance, and the place on the right can be used to display or edit associated products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variants, setting up transport prices etc…but there isn’t anything here that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations shouldn’t be interpreted as legal advice, but I am going to do my best to spell out some of the major GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s usually a good idea to consult a lawyer about what to do); and even if your business is not based in the EU, you still will need to comply with the regulations where any site visits in the EU are worried.
Based on my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from people registering to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a site (and also to log that approval ).
There doesn’t seem to be Whatever stops you meeting the first three requirements readily enough with Ecwid, though you will need to devote time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their consent to run cookies Ecwid Mobile
· Enables them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking GDPR laws unless you’ve got a banner in place which does all of the above.
Nowout of the box at There is not a means to deal with the cookie consent issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only option on front that I can find, the’EU cookie banner’, doesn’t seem to provide the essential performance — even though costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid users is to use a specialist product like CookiePro, which does provide all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you will want to set quite a lot of time apart to set it up.
Installation and Design
I really enjoy The fact that you can run a website without paying anything. This makes the installation process that much simpler, since you just need to punch in your email and create a password to proceed right to the backend interface.
The machine has Wizards for each platform that you would like to set your store on. If you have a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on where you want to market.
The backend Design is flawless, because it walks you through each site creation and integration measure with some nice photos and text. Once you obtain your shop implemented on a site or social page it appears fairly sleek.
The layout Depends somewhat on the subject you have on your site, however as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to locate for customers when they want to market.
Though many Sites are going to be cellular friendly, it;s fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your customers an opportunity to buy products from the mobile interface.
The closing Design item which makes sense to mention is your vocabulary instrument. Since conducting an internet store generally requires one to reach out to individuals from throughout the planet, you’re bound to stumble upon some customers who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s not a problem at all.
The Ecwid App Market
Possessing the Chance to put in software is a sure fire way to scaling your ecommerce website in a reasonable way. Ecwid has a place called the Ecwid App Market. It offers 65 applications, helping merchants extend their shop performance easily. Ecwid Mobile
Some of the programs Will give you a hand with rating and reviews, rewards programs, automatic ad tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third-party solution to your current website, so you’d typically have to employ additional SEO and advertising tools to truly get the word out. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no extra effort. It gets better with WordPress sites, as you gain access to additional SEO plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so that you may just go in there and type in a product name, price and picture then save the product for later. Obviously you can always open up the Powerful Options, but they separate these for if you’re all set to get started ramping up your store.
As an example of the stock Rich direction toolset, you gain access to things like from stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature that is one of my favourite ways to converse to companies. Only send them a query and you can work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat service and email support, keeping the response time short and encourage quality high.
In my eyes, the Platform has everything you could want concerning support.
Payments and Security
It’s not always Simple to locate an ecommerce platform that doesn’t charge fees, but that’s exactly what you get with Ecwid. They never control any sort of trade fee with any of the programs they offer, which makes it desirable for any store that’s trying to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, which means you have to setup something like PayPal or Stripe to process all the trades that come through your site. It’s pretty easy to implement these systems, because Ecwid incorporates with over 40 global payment options. However, each of those processors have their own transaction fees so that you need to prepare for these.
It’s rather Clear that Ecwid takes security seriously, since the provider is a PCI DSS Grade 1 certified service provider. The company also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Mobile
What if you Would love to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to some present website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to implement it.
· The product is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who need a store fast, but have yet to develop a full website to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous concerning features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of apps / integrations offered from the Ecwid App store.
· You can’t change merchandise URLs, which is slightly annoying from an search engine optimization perspective.
· You can not create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) seems hard.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They market the free program like crazy, and mention that a number of different platforms drag you into a free trial, where you will eventually have to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment plans are fairly affordable.
The Free program Lets you sell 10 products, whereas the Venture program ups that count to 100 goods and you get things like an iPhone management app. The Business plan goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes along with the Unlimited program and you might also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the market. You may see that it’s actually more affordable than many of the other programs we have reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Beginning to think that Ecwid is one of the best ways to market online, provided that you implement the best methods to enhance your sales online too. Ecwid is a sleek system, with superb simple implementation measures, making it ideal for your small business audience. Ecwid Mobile