Intro Ecwid Mobile Version
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you run a small business website it often becomes tricky once you want to attract on a new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to discover more about this option. Ecwid Mobile Version
Many options Purposefully make a closed system, which is tedious to maneuver away from as soon as you get started. But with a stage called Ecwid, you do not need to be concerned about this. In fact, the entire goal of the company, which began in 2009, is to quickly and inexpensively create an online store system on your existing websites.
You do not have To make a whole new website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
That raised my Attention, because I know the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I needed to put together an in-depth review of the Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t only a platform for most people in the US or Europe. Even companies in developing nations have a chance to find an online store going, and you do not even have to trash your previous site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce performance, Ecwid is targeted more towards people who currently have a website and simply wish to add an online store to it.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of all goods, and add photographs, pricing, weight etc. for each. You can define shipping prices, accept credit card payments etc — all of the crucial things that you’d expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to allow you to produce a fully-featured, standalone e-commerce website; rather, it is designed to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that does allow you create a one-page standalone offering. We are going to talk via this in more depth later on in the review.) Ecwid Mobile Version
The Product operates by providing you a widget which gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing site or societal networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t need to begin a brand new website. The main feature is that you can choose your old website and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine on several other websites if you anticipate selling elsewhere online. Handle all of these websites from 1 place rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to generate a few sales and each one of these sales are reflected onto the back part of your site.
The system is Also designed to integrate nicely with social networks, and that means that you can sell your things on Facebook if needed. One part of Ecwid that we particularly enjoy is the shipping facet. With real time transport integrations you always know what’s happening with your orders and where they’re being sent to.
What other cool Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The system has over 43 translations for sale round the planet
You get lots of promotional instruments such as coupons, discounts, and bulk pricing and much more
Create your personalized email notifications
Utilize the automatic tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not only online but in physical places too — in stores, market stalls, in concerts and so forth.
With Ecwid’s POS Functionality, irrespective of if or not a customer purchases a product in shop, online, in their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and client / transaction information.
There’s a couple of methods you can use this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it is not yet available on Android devices. (On their website, Ecwid state it will be available shortly — but they have been saying that for quite some time now). Ecwid Mobile Version
If you’re based outside That the US / UK, or need to utilize another mobile device kind, the fantastic thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on most of paid-for plans, you will need to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktopcomputer, tablet and cellular. In an era where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it’s a fairly Standard plan, where features such as discount vouchers and support aren’t available, and it merely allows you to sell up to ten products in two categories — but this could actually be sufficient for some users, and using it’s a fantastic way to try the system out.
But, A key point to notice about the free plan is the fact that it is not great from an SEO standpoint — you need to be on a paid plan to ensure your product pages talk to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts could be automatically translated into nearly 50 different languages — customers can see your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this sort of performance — that they force you to rely on third party programs, the production of multiple shops or Google Translate to provide different language versions of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid comprise the name you’ve given to your product – so if you include some keywords on your product name (not a bad idea anyway) your URL will comprise them too. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Mobile Version
1 area where Ecwid doesn’t perform so Well on the SEO front involves AMP — accelerated mobile pages. As its name suggests, AMP pages load faster on mobile devices. This motivates people to stay longer on your page, thus increasing’dwell time’ –something which is believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or even Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (again, in CSV format) and ensures that if you ever feel the need to migrate your shop to another e-commerce platform, you shouldn’t have some significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality from the box, so anyone wishing to market on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you have to use Stripe or Paypal. (And using Stripe only functions if you’re selling goods from certain countries). Another main problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace site is quite easy: it is a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed app is offered by Ecwid to enable you integrate the product onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing goods like Shopify offer a much broader assortment of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms very easily. Ecwid Mobile Version
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you receive a vertical menu on the left that allows you to access key functionality, and the area on the right can be used to display or edit associated products, site reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variations, setting up shipping prices and so on…but there isn’t anything that should represent too a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is provided to you once you log in for the first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations shouldn’t be interpreted as legal advice, but I am going to do my best to spell out a number of the key GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR laws, there are several legal measures that website owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is usually a great idea to speak with a lawyer on what to do); and even when your company isn’t located in the EU, then you still need to obey the regulations where any website visits in the EU are worried.
Based on my Understanding of the key GDPR principles, the main priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from those registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a website (and also to log that approval ).
There does not seem to be Whatever stops you fulfilling the first three requirements easily enough with Ecwid, although you will need to devote time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their consent to run biscuits Ecwid Mobile Version
· Allows them to revoke approval at a later point
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking GDPR laws unless you’ve got a banner set up which does all the above.
Now, out of the box at Least there is not a way to take care of the cookie consent issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only option on front I can find, the’EU cookie banner’, doesn’t seem to provide the essential performance — even though costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers is to use a specialist product such as CookiePro, which does supply all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you will need to put quite a great deal of time aside to set it up.
Installation and Layout
I really like The simple fact that you’re able to run a website without paying for anything. This makes the installation process that much simpler, since you simply have to punch in your email and make a password to proceed straight to the backend port.
The machine has Wizards for each platform you would like to place your store on. If you have a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on where you want to market.
The backend Design is perfect, since it walks you through each site creation and integration measure with some fine photos and text. As soon as you obtain your shop implemented on a website or societal page it looks fairly sleek.
The design Depends upon the subject you have on your website, but as you can see below, it displays photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to find for clients when they want to checkout.
Although many Websites will be cellular friendly, its fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your clients an opportunity to get products from the cell interface.
The final Design item which makes sense to mention is the language tool. Since running an online store generally requires one to attain out to people from throughout the world, you’re bound to stumble upon some customers who would like to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s no problem in any respect.
The Ecwid App Market
Having the Opportunity to install software is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid has a location known as the Ecwid App Market. It provides 65 applications, helping merchants extend their shop performance easily. Ecwid Mobile Version
A Few of the apps Will give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you’d normally need to implement additional SEO and advertising tools to really get out the word. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no excess work. It gets even better with WordPress sites, since you gain access to additional SEO plugins and also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so that you can just go in there and type in a product name, price and picture then save the merchandise for afterwards. Obviously you could always open the More Powerful Options, but they different these for if you’re all set to start ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to things like out of stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute that is always one of my favourite ways to converse to companies. Only send them a query and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, maintaining the response time short and encourage quality high.
In my eyes, the Platform has everything you could want in terms of support.
Payments and Safety
It’s not necessarily Simple to find an ecommerce platform which does not charge transaction fees, but that is just what you get with Ecwid. They never charge any sort of trade fee with any of those plans they provide, which makes it desirable for any store that’s trying to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, which means you have to set up something such as PayPal or Stripe to process all of the transactions that come through your site. It is rather simple to employ one of these systems, because Ecwid integrates with over 40 international payment options. However, each of these processors have their particular transaction fees so you have to prepare for them.
It is quite Clear that Ecwid takes security seriously, since the company is a PCI DSS Level 1 certified service provider. The business also claims that every transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Mobile Version
Imagine if you Would love to collect both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a really simple way to add e-commerce to any present website.
· Point-of-sale functionality can be obtained, and there are a number of strategies to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who want a shop quickly, but have yet to develop a full website to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is fairly generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations available in the Ecwid Program store.
· You can not alter product URLs, which can be slightly annoying from an SEO perspective.
· You can not create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems difficult.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They promote the free plan like crazy, and mention that many different platforms drag you in free trial, even where you will eventually need to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment programs are fairly reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that count to 100 goods and you get things like an iPhone management program. The Business program goes up to 2500 products for a superb price and you get live chat support. Priority support comes alongside the Unlimited program and you might also market an unlimited number of products.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it is actually more affordable than many of the other platforms we have reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I am Beginning to believe that Ecwid is among the best ways to market online, provided that you employ the best methods to enhance your sales online too. Ecwid is a slick system, with super simple implementation measures, which makes it ideal for your small business audience. Ecwid Mobile Version