Background Ecwid Mollie
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you run a small business website it frequently becomes tricky once you would like to bring on a new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to find out more about this option. Ecwid Mollie
Many options Purposefully make a closed system, which can be tedious to maneuver away from as soon as you begin. But with a stage named Ecwid, you do not have to worry about it. In fact, the entire goal of the business, which began in 2009, would be to quickly and quickly create an online store system in your existing websites.
You don’t have To create a completely different site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
This raised my Attention, because I know the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I needed to put together an in-depth review of the Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t only a platform for people in the united states or Europe. Even businesses in developing countries have a chance to get an internet store heading, and you do not have to trash your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce functionality, Ecwid is geared more towards people who currently have a website and just wish to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of products, and include photographs, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments etc — all of the key things that you’d expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it’s designed to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does allow you create a one-page standalone offering. We are going to talk via this in more detail later on in the inspection.) Ecwid Mollie
The Product works by providing you a widget which gets put on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an existing site or societal media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand new site. The primary feature is that you can take your old website and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto various different websites if you plan on selling elsewhere on the web. Manage all of these websites from one location instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to make a number of sales and all these earnings are reflected on the back part of your site.
The system is Also designed to integrate well with social networks, so that you may sell your things on Facebook if desired. 1 part of Ecwid we particularly enjoy is the shipping facet. With real-time transport integrations you constantly know what’s happening with your requests and where they are being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and customers
The system has over 43 translations for sale around the planet
You get lots of promotional instruments like vouchers, discounts, and bulk pricing and much more
Create your own customized email alerts
Use the automatic tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to sell not only online but in bodily places too — in stores, market stalls, at theatres and so forth.
With Ecwid’s POS Functionality, regardless of if a customer purchases a product in store, online, in their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / trade information.
There is a couple of methods that you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in the US and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid say it will be available shortly — but they’ve been saying that for quite some time now). Ecwid Mollie
If you are based outside The US / UK, or need to work with another mobile device type, the fantastic news is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS choice on most of paid-for programs, you’ll want to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktopcomputer, tablet computers and cellular. In a age where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it is a pretty Standard plan, in which features such as discount coupons and service aren’t available, and it merely lets you sell up to ten products in two categories — but this may really be sufficient for some users, and using it is a good way to try out the system.
However, A key point to note about the free plan is the fact that it is not great from an search engine optimization standpoint — you need to be on a paid program to ensure that your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be mechanically translated into nearly 50 distinct languages — customers can see your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this type of functionality — they force you to rely on third party programs, the production of numerous stores or Google Translate to provide different language variations of your shop, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I could tell However, you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your product – so if you include some keywords on your product name (maybe not a bad idea anyhow ) that your URL will comprise them also. This functions as something of a workaround, but I’d prefer whole control over URLs. Ecwid Mollie
1 area where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on mobile devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and clients (again, in CSV format) and means that should you feel the need to migrate your store to another e-commerce platform, then you shouldn’t have some major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality out of this box, so anyone wishing to market on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you are selling products from certain countries). Another principal issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace site is quite simple: it’s a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A dedicated program is provided by Ecwid to enable you integrate the item on a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing goods like Shopify provide a much wider range of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on these platforms very easily. Ecwid Mollie
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you receive a vertical menu on the left which lets you access key performance, and the place on the right is used to edit or display associated products, site reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variations, establishing transport rates etc…but there isn’t anything here that should represent too much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You’re stuck however, you can always get in contact with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal information, but I am going to do my very best to spell out a number of the key GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are several legal measures that site owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is usually a good idea to speak with an attorney on what to do); and even if your company is not located in the EU, then you still will need to comply with the regulations where any site visits from the EU are worried.
According to my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit permission from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a website (and to log that consent).
There does not seem to be Whatever stops you meeting the first few requirements easily enough with Ecwid, although you will have to spend time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those cookies are conducted (i.e., to give’prior consent’)
· Logs their approval to conduct biscuits Ecwid Mollie
· Enables them to revoke approval at a later stage
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking GDPR legislation unless you’ve got a banner in place which does all of the above.
Now, out of the box at Least there is not a way to take care of the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only option on this front that I can find, the’EU cookie banner’, does not appear to provide the essential functionality — even though costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid users is to use a specialist product such as CookiePro, which does provide all the essential functionality to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll want to put quite a great deal of time apart to set this up.
Setup and Layout
I really enjoy The fact which you can run a website without paying anything. This makes the installation process that much simpler, because you just need to punch in your email and make a password to go right to the backend interface.
The system has Wizards for each platform that you would like to place your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on the place you would like to sell.
The backend Design is flawless, since it walks you through every website creation and integration step with a few nice photos and text. Once you obtain your shop implemented on a website or societal page it looks fairly slick.
The design Depends somewhat on the subject you have on your website, but as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag place, which is prominent and easy to locate for customers when they want to market.
Though many Websites will be mobile friendly, its nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your customers a chance to buy products from the mobile interface.
The final Design item that makes sense to mention is your language tool. Since conducting an online store generally requires you to reach out to people from throughout the planet, you’re bound to stumble upon some clients who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s no problem at all.
The Ecwid App Market
Having the Chance to install software is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid has a location called the Ecwid App Market. It provides 65 applications, helping retailers extend their shop performance readily. Ecwid Mollie
A Few of the apps Can give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you’d typically have to implement additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google without any excess work. It gets better with WordPress sites, since you gain access to additional SEO plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Concise and clear, so that you can just go in there and sort in a product name, price and image then save the merchandise for afterwards. Of course you could always open the Powerful Options, but they different these for when you’re all set to start ramping up your own store.
As an example of the inventory Rich direction toolset, you gain access to things like from stock product monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute that is always one of my favourite ways to converse with companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, keeping the response time brief and support quality .
In my mind, the Platform has everything you might want in terms of support.
Payments and Safety
It is not necessarily Easy to find an ecommerce platform that does not charge fees, but that is just what you get with Ecwid. They never charge any kind of transaction fee with any of those plans they provide, making it desirable for any shop that is hoping to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to setup something like PayPal or Stripe to process all the trades that come through your site. It’s pretty easy to employ one of these systems, since Ecwid integrates with over 40 global payment options. However, each of those processors have their particular transaction fees so you need to prepare for these.
It is rather Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 accredited supplier. The business also states that every trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Mollie
Imagine if you Would like to collect both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid represents a very simple way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are quite a few strategies to implement it.
· The product is cheap compared to other alternatives.
· It supports multi-language variations of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for retailers who need a shop fast, but have yet to develop a full site in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a restricted number of apps / integrations available in the Ecwid App store.
· You can not change product URLs, which is slightly annoying in the search engine optimization point of view.
· You can’t create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) seems hard.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four strategies, among which is totally free. They promote the free program like mad, and mention that many different platforms drag you in free trial, even where you will eventually need to pay.
That is where Ecwid stands out, and you’ll be able to see that the other payment programs are fairly reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture plan ups that count to 100 products and you get items like an iPhone management program. The company plan goes up to 2500 products for a superb price and you get live chat support. Priority support comes alongside the Unlimited plan and you might also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the market. You can see that it’s actually cheaper than a lot of the other platforms we’ve reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Starting to believe that Ecwid is one of the best ways to sell online, as long as you implement the best ways to enhance your sales online as well. Ecwid is a slick system, with super simple implementation steps, which makes it perfect for your small business audience. Ecwid Mollie