Introduction Ecwid Multiple Stores
Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky once you would like to attract on a brand new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to find out more about this option. Ecwid Multiple Stores
Many options Purposefully create a closed system, which is tedious to move away from once you begin. However, with a platform named Ecwid, you do not have to be concerned about this. In fact, the whole goal of the business, which started in 2009, would be to quickly and quickly create an online store system in your present websites.
You don’t have To make a completely different website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
That raised my Attention, since I know the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I wanted to gather an in-depth review of this Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t only a platform for most people in the US or Europe. Even businesses in developing nations have a chance to find an internet store heading, and you don’t have to squander your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how does it function?
Ecwid is a hosted Solution for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce functionality, Ecwid is geared more towards people who already have a website and just want to add an internet store to it.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of all goods, and add photos, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments etc — all the crucial things that you’d expect to be able to do using an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to allow you to create a fully-featured, standalone e-commerce website; rather, it is designed to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will allow you produce a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid Multiple Stores
The Product works by providing you a widget that gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present website or social networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand new site. The primary attribute is that you can choose your old site and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the machine on several different sites if you plan on selling elsewhere online. Manage all of these sites from 1 place instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to make a number of sales and each one these sales are reflected on the back part of your site.
The system is Also designed to integrate well with social networks, so that you can sell your items on Facebook if desired. One part of Ecwid that we particularly enjoy is the delivery facet. With real time shipping integrations you always know what’s happening with your orders and at which they’re being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The system has over 43 translations for selling round the world
You get lots of promotional tools such as vouchers, discounts, and bulk pricing and more
Produce your own customized email notifications
Utilize the automated tax solution (automatic taxation charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to market not just online but in bodily locations too — in shops, market stalls, in concerts and so on.
Together with Ecwid’s POS Performance, irrespective of whether or not a customer purchases a product in store, online, on their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / trade information.
There is a couple of methods that you can use this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid say it will be available soon — but they have been saying that for quite some time now). Ecwid Multiple Stores
If you are based outside The US / UK, or want to work with another mobile device kind, the good thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on most of paid-for plans, you will need to be to the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet computers and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it is a pretty Standard plan, where attributes like discount coupons and service are not available, and it merely lets you sell up to 10 products in two categories — but this may actually be sufficient for some customers, and using it is a good way to try the system out.
However, A key point to note about the free plan is that it is not good from an SEO standpoint — you need to be on a paid program to ensure that your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — customers can view your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this sort of performance — they force you to rely on third party programs, the production of numerous shops or Google Translate to supply different language versions of your shop, which can be less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
So Far as I could tell But you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid comprise the name you’ve given to your own product – so in the event that you include some keywords in your product title (maybe not a bad idea anyway) that your URL will comprise them also. This functions as something of a workaround, but I would prefer full control over URLs. Ecwid Multiple Stores
One place where Ecwid doesn’t perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name implies, AMP pages load quicker on cellular devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something that’s considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (again, in CSV format) and means that if you feel the need to migrate your shop to another e-commerce platform, then you should not have some major problems doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance from this box, so anybody wishing to market on the stage will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only functions if you’re selling products from particular countries). Another main problem with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace site is quite easy: it’s a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A committed app is offered by Ecwid to enable you incorporate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing products such as Shopify offer a much broader assortment of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms very easily. Ecwid Multiple Stores
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online shop builders, you receive a vertical menu on the left that lets you access key functionality, and the area on the right can be used to display or edit associated products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variants, establishing shipping prices and so on…but there is nothing that should represent also a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support team — more on this later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization service (you get 2 hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal information, but I’m planning to do my best to spell out some of the major GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s typically a good idea to speak with an attorney on what to do); and even if your company isn’t based in the EU, you still need to comply with the regulations where any website visits in the EU are concerned.
Based on my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information securely
· Get explicit consent from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies on a website (and also to log that approval ).
There doesn’t seem to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, although you will have to spend time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those cookies are conducted (i.e., to give’prior consent’)
· Logs their consent to run cookies Ecwid Multiple Stores
· Enables them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you’ll be breaking GDPR legislation unless you’ve got a banner in place which does all of the above.
Now, out of the box at Least there is not a way to take care of the cookie consent issue with Ecwid. Nor is there an adequate program available from the Ecwid app shop (the only option on front I can find, the’EU cookie banner’, doesn’t seem to provide the necessary functionality — even though costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid users is to use a specialist product such as CookiePro, which will supply all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you’ll want to put quite a great deal of time aside to set this up.
Setup and Design
I really enjoy The fact that you’re able to run a web site without paying anything. This makes the installation process that much easier, since you just have to punch in your email and make a password to go right to the backend interface.
The machine has Wizards for every platform that you want to set your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on where you would like to market.
The backend Design is flawless, because it walks you through each website creation and integration measure with a few nice text and photos. Once you get your shop implemented on a site or societal page it looks fairly sleek.
The layout Depends somewhat on the theme you’ve got on your site, however as you can see below, it shows photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to locate for clients when they wish to market.
Though many Websites will be cellular friendly, it;s fine understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your customers an opportunity to get products from the mobile interface.
The final Design thing which makes sense to mention is the vocabulary tool. Since conducting an online store generally requires you to reach out to people from throughout the world, you’re bound to stumble upon a few customers who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s not a problem at all.
The Ecwid App Market
Having the Opportunity to install software is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid includes a place called the Ecwid App Market. It offers 65 software, helping merchants extend their shop performance readily. Ecwid Multiple Stores
A Few of the programs Will help you out with rating and reviews, rewards programs, automated advertising tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you’d typically have to implement additional SEO and marketing tools to truly get out the word. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any extra effort. It gets even better with WordPress sites, since you gain access to additional SEO plugins as well as also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so that you may just go in there and type in a product name, price and picture then save the product for later. Of course you could always open the More Powerful Options, but they separate these for when you are ready to start ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to things like from stock merchandise tracking, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute which is one of my favorite ways to converse with companies. Only send them a query and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, keeping the response time short and encourage quality .
In my eyes, the Platform has all you might want in terms of support.
Payments and Security
It is not necessarily Easy to locate an ecommerce platform which doesn’t charge fees, but that is just what you get with Ecwid. They never control any kind of trade fee with any of those plans they provide, which makes it desirable for any store that’s trying to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all of the trades that come through your website. It’s rather simple to implement one of these systems, because Ecwid incorporates with over 40 global payment choices. However, each one of these processors have their particular transaction fees so you have to prepare for these.
It’s quite Clear that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 certified supplier. The business also states that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Multiple Stores
What if you Would love to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid represents a very simple way to add e-commerce to some present website.
· Point-of-sale performance can be obtained, and there are quite a few ways to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for merchants who want a store quickly, but have yet to develop a full site to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of programs / integrations available in the Ecwid Program shop.
· You can not change product URLs, which can be slightly annoying in the SEO perspective.
· You can not create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds difficult.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free program like crazy, and mention that many other platforms drag you in free trial, even where you will finally need to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment plans are fairly reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that count to 100 products and you get things like an iPhone management app. The company program goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes along with the Unlimited plan and you can also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it is actually cheaper than a lot of the other platforms we’ve reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I am Beginning to think that Ecwid is among the best ways to sell online, as long as you employ the best ways to enhance your earnings online too. Ecwid is a sleek system, with superb easy implementation measures, making it ideal for your small business audience. Ecwid Multiple Stores