Background Ecwid Nameservers
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky when you would like to bring on a new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to find out more about this option. Ecwid Nameservers
Many solutions Purposefully create a closed system, which is tedious to move away from once you begin. However, with a stage called Ecwid, you no longer have to worry about it. In fact, the entire aim of the company, which began in 2009, is to quickly and inexpensively make an internet store system on your present websites.
You do not have To create a whole new website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
This increased my Attention, because I know the struggles that come along with trying to migrate websites, particularly when it comes to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t only a platform for people in the united states or Europe. Even companies in developing countries have a chance to get an online store going, and you do not have to squander your prior site if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce functionality, Ecwid is geared more towards people who currently have a site and just wish to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all products, and include photos, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments etc — all the crucial things that you would expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you produce a fully-featured, standalone e-commerce site; rather, it is intended to enable you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that does allow you create a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Ecwid Nameservers
The Product operates by giving you a widget which gets put on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing site or societal media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand-new site. The primary feature is that you can choose your old website and immediately integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine on various other sites if you anticipate selling elsewhere online. Manage all of these websites from 1 place rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could go to a tradeshow to generate a few sales and each one of these sales are represented on the back part of your site.
The system is Also made to integrate nicely with social networks, and that means you may sell your things on Facebook if desired. One part of Ecwid we especially enjoy is the shipping aspect. With real-time transport integrations you constantly know what’s happening with your orders and at which they’re being sent to.
What other trendy Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The machine has over 43 translations for selling around the world
You receive a Lot of promotional tools such as coupons, discounts, bulk pricing and much more
Create your own customized email notifications
Use the automated tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not just online but in physical places too — in shops, market stalls, at theatres and so forth.
With Ecwid’s POS Performance, regardless of if a customer buys a product in shop, online, in their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / transaction info.
There’s a few methods you can use this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There’s a few Things worth noting the Paypal Here integration: it’s only available to merchants in the US and UK. Secondly, it is not yet available on Android apparatus. (On their website, Ecwid say it will be available shortly — but they’ve been saying that for quite a while now). Ecwid Nameservers
If you are based outside That the US / UK, or need to work with another mobile device type, the good thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on most of paid-for plans, you’ll want to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktopcomputer, tablet and cellular. In a age where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a completely free program.
Granted, it is a fairly Basic plan, where features like discount coupons and support aren’t available, and it merely lets you sell up to ten products in 2 classes — but this may actually be adequate for some users, and using it is a fantastic way to try the system out.
But, A key point to note about the free program is the fact that it isn’t great from an SEO standpoint — you have to be on a paid program to make certain that your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of functionality — they force you to rely on third party programs, the creation of numerous shops or Google Translate to supply different language variations of your shop, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I could tell But you can’t manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid include the name you’ve given to your own product – so in the event that you include some keywords in your product title (not a bad idea anyhow ) your URL will comprise them also. This functions as something of a workaround, but I’d prefer whole control over URLs. Ecwid Nameservers
1 area where Ecwid doesn’t perform so Well on the SEO front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on cellular devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something that’s considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (again, in CSV format) and ensures that should you feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have some major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Supplied any e-commerce functionality from the box, so anyone wanting to sell on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you are selling products from particular countries). Another principal problem with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace site is very simple: it’s a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A dedicated app is provided by Ecwid to enable you incorporate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be extensive — competing products like Shopify provide a much wider assortment of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you install Ecwid on these platforms very easily. Ecwid Nameservers
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you receive a vertical menu on the left that lets you access key functionality, and the area on the right is used to display or edit related products, site content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variants, setting up transport rates and so on…but there is nothing that should represent too a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You’re stuck however, you could always get in contact with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I’m going to do my best to spell out some of the key GDPR issues facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are many legal steps that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s usually a great idea to speak with an attorney on what to do); and even if your business isn’t based in the EU, then you still will need to comply with the regulations where any website visits in the EU are concerned.
Based on my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit permission from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a site (and also to log that approval ).
There doesn’t seem to be Anything that stops you meeting the first three requirements readily enough with Ecwid, though you will have to spend time and potentially money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To ensure GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are run (i.e., to provide’prior consent’)
· Logs their approval to conduct cookies Ecwid Nameservers
· Allows them to revoke consent at a later stage
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you will be breaking GDPR legislation unless you’ve got a banner in place which does all the above.
Now, out of the box at Least there isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only alternative on this front that I can find, the’EU cookie banner’, does not seem to supply the essential functionality — even though costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid users is to use a professional product such as CookiePro, which does supply all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you’ll need to set quite a great deal of time apart to set this up.
Installation and Layout
I Truly like The fact which you’re able to run a website without paying anything. This makes the setup process that much simpler, since you just have to punch in your email and create a password to proceed right to the backend port.
The system has Wizards for every platform that you want to place your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, based on where you want to sell.
The backend Design is perfect, since it walks you through every website creation and integration step with some fine photos and text. Once you obtain your store implemented on a website or social page it looks fairly slick.
The design Depends upon the subject you have on your website, however as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to find for clients when they wish to market.
Although many Sites will be mobile friendly, it;s nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your clients a chance to get products from the cell interface.
The closing Design item that makes sense to mention is your vocabulary instrument. Since conducting an online store generally requires one to reach out to people from throughout the planet, you are bound to stumble upon a few customers who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is not a problem at all.
The Ecwid Program Market
Having the Opportunity to install software is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid includes a location known as the Ecwid App Market. It provides 65 applications, helping merchants extend their store functionality readily. Ecwid Nameservers
Some of the apps Can help you out with reviews and rating, rewards programs, automated advertising tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you would typically have to implement additional SEO and marketing tools to truly get the word out. That said, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google without any extra work. It gets better with WordPress websites, since you acquire access to additional SEO plugins and the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so you can just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Of course you could always open up the More Powerful Options, but they separate these for if you are all set to get started ramping up your store.
As an example of the stock Rich direction toolset, you gain access to things like out of stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature that is always one of my favorite ways to converse with companies. Simply send them a question and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat support and email support, maintaining the response time short and encourage quality .
In my eyes, the Platform has all you could want in terms of support.
Payments and Safety
It’s not always Simple to find an ecommerce platform that doesn’t charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any sort of transaction fee with any of the programs they provide, which makes it desirable for any store that is trying to keep costs down and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all the transactions that come through your site. It is pretty easy to implement these systems, because Ecwid integrates with over 40 global payment options. However, each of these processors have their particular transaction fees so that you need to prepare for them.
It’s rather Clear that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 accredited service provider. The business also claims that every trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Nameservers
Imagine if you Would like to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid represents a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are a number of strategies to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who want a shop fast, but have yet to develop a complete website to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous in terms of features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations offered in the Ecwid App store.
· You can’t change product URLs, which is slightly annoying in the search engine optimization perspective.
· You can not create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) seems difficult.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They promote the free plan like crazy, and mention that a number of other platforms drag you into a free trial, where you may finally have to pay.
That is where Ecwid stands outside, and you’ll be able to see that the other payment programs are rather reasonably priced.
The Free program Lets you sell 10 products, while the Venture plan ups that count to 100 products and you get items like an iPhone direction program. The Business program goes up to 2500 merchandise for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited program and you might also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it’s actually more affordable than many of the other programs we’ve reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Starting to believe that Ecwid is among the best ways to market online, as long as you implement the best methods to improve your earnings online as well. Ecwid is a slick system, with super simple implementation steps, which makes it ideal for the small business audience. Ecwid Nameservers