Intro Ecwid Nationbuilder
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky once you would like to attract on a new ecommerce platform or even just alter your website at all. Read our Ecwid review to find out more about this option. Ecwid Nationbuilder
Many solutions Intentionally create a closed system, which can be tedious to maneuver away from as soon as you begin. But with a platform called Ecwid, you do not have to be concerned about it. In fact, the entire aim of the company, which started in 2009, is to quickly and inexpensively create an internet store system in your existing websites.
You don’t have To make a completely different site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you’re good to go.
That raised my Attention, since I know the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to see whether it is worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not only a platform for people in the US or Europe. Even businesses in developing countries have a chance to find an online store heading, and you don’t even have to squander your prior site if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how does it function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce functionality, Ecwid is targeted more towards people who already have a website and simply wish to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of goods, and include photographs, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments etc — all the crucial stuff that you would expect to be able to do using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it is designed to allow you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will allow you produce a one-page standalone offering. We’ll talk via this in more depth later on in the inspection.) Ecwid Nationbuilder
The Product operates by providing you a widget which gets put on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present site or social media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand-new website. The primary feature is that you can choose your old website and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the system on several other websites if you plan on selling elsewhere on the web. Handle all these sites from 1 location rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to make a number of sales and each one these sales are reflected on the backend of your site.
The system is Also designed to integrate well with social networks, and that means that you can sell your things on Facebook if desired. One part of Ecwid that we particularly enjoy is the shipping aspect. With real-time transport integrations you always know what’s going on with your requests and at which they are being sent to.
What other cool Things are included with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The machine has over 43 translations for selling round the world
You get a Lot of promotional instruments such as vouchers, discounts, bulk pricing and much more
Produce your own customized email alerts
Utilize the automated tax solution (automatic tax rates at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to market not just online but in physical places too — in stores, market stalls, at theatres and so on.
Together with Ecwid’s POS Performance, irrespective of whether or not a customer buys a product in shop, online, in their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / trade information.
There’s a couple of ways you can use this feature: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, and then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be arranged straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Second, it is not yet available on Android devices. (On their website, Ecwid state it will be available shortly — but they have been saying that for quite some time now). Ecwid Nationbuilder
If you’re located outside That the US / UK, or want to utilize another mobile device type, the fantastic thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS option on all paid-for programs, you will want to be on the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet computers and mobile. In a age where smartphone web browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it is a pretty Standard plan, in which features such as discount coupons and service aren’t accessible, and it only lets you sell up to ten products in two classes — but this could really be sufficient for some users, and using it is a good way to try out the system.
However, A vital point to notice about the free program is the fact that it isn’t great from an search engine optimization point of view — you have to be on a paid plan to ensure that your product pages speak to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 different languages — customers can view your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of performance — they force you to rely on third party programs, the production of multiple shops or Google Translate to provide different language variations of your store, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I could tell But you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the title you’ve given to your own product – so if you include some keywords in your product title (not a bad idea anyway) your URL will include them too. This functions as something of a workaround, but I’d prefer whole control over URLs. Ecwid Nationbuilder
1 place where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on mobile devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s believed by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or even Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (in CSV format) and means that should you ever feel the need to migrate your shop to another e-commerce platform, you shouldn’t have some significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance out of the box, so anybody wishing to sell on the platform will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you have to use Stripe or Paypal. (And with Stripe only functions if you’re selling goods from particular countries). The other main problem with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace site is very easy: it’s a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated app is offered by Ecwid to enable you integrate the item onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be more extensive — competing goods such as Shopify offer a much broader assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms quite easily. Ecwid Nationbuilder
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you get a vertical menu on the left that allows you to access key functionality, and the place on the right can be used to display or edit associated products, website reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variations, setting up shipping prices and so on…but there is nothing here that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You are stuck however, you can always get in touch with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware the below observations should not be interpreted as legal information, but I’m going to do my very best to spell out a number of the key GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are several legal steps that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s usually a good idea to consult an attorney on what to do); and even if your company isn’t located in the EU, then you still need to obey the regulations where any website visits in the EU are worried.
Based on my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit consent from those registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a site (and also to log that approval ).
There does not seem to be Anything that stops you meeting the first three requirements easily enough with Ecwid, though you will have to devote time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are run (i.e., to provide’prior consent’)
· Logs their approval to conduct cookies Ecwid Nationbuilder
· Enables them to revoke approval at a later point
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking up GDPR laws unless you’ve got a banner in place which does all of the above.
Now, out of the box at There isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only alternative on front that I can find, the’EU cookie banner’, does not appear to provide the necessary performance — despite costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers would be to use a professional product like CookiePro, which will supply all the essential functionality to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you’ll need to set quite a great deal of time aside to set it up.
Setup and Design
I Truly enjoy The simple fact which you can run a web site without paying for anything. This makes the installation process that much simpler, since you simply need to punch in your email and make a password to proceed right to the backend port.
The system has Wizards for every platform you want to set your shop on. In case you have a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on where you would like to market.
The backend Design is perfect, since it walks you through each website creation and integration measure with some nice text and photos. As soon as you obtain your store implemented on a website or social page it looks fairly slick.
The design Depends upon the theme you have on your site, but as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to find for clients when they want to market.
Though many Sites will be mobile friendly, its nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also giving your clients a chance to get products from the mobile interface.
The closing Design thing that makes sense to mention is your language instrument. Since running an online store generally requires you to attain out to individuals from all over the planet, you’re bound to stumble upon some customers who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is no problem in any respect.
The Ecwid Program Economy
Possessing the Chance to install software is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid includes a location called the Ecwid App Market. It offers 65 software, helping merchants extend their store performance readily. Ecwid Nationbuilder
A Few of the programs Can help you out with rating and reviews, rewards programs, automatic advertising tools, analytics, customized design themes and more.
SEO and Marketing
Ecwid is a Third party solution to your present site, so you’d normally need to employ additional SEO and advertising tools to truly get out the word. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any extra work. It gets better with WordPress sites, as you gain access to additional search engine optimization plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so you can just go in there and type in a product name, price and picture then save the product for later. Obviously you could always open the More Powerful Options, however they separate these for when you’re ready to start ramping up your store.
As an example of the inventory Rich direction toolset, you obtain access to things like out of stock merchandise tracking, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings attribute that is always one of my favourite ways to converse to companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat service and email support, keeping the response time short and support quality high.
In my mind, the Platform has everything you could want in terms of support.
Payments and Safety
It is not always Easy to locate an ecommerce platform which doesn’t charge fees, but that is just what you get with Ecwid. They never control any kind of transaction fee with any of those programs they offer, making it desirable for any shop that’s hoping to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all the trades that come through your website. It is pretty easy to implement these systems, since Ecwid incorporates with over 40 international payment options. However, each of these processors have their own trade fees so that you need to prepare for these.
It’s rather Clear that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 certified service provider. The business also states that every trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Nationbuilder
Imagine if you Would like to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and disadvantages of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are quite a few ways to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who want a store fast, but have yet to create a complete website to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations available from the Ecwid Program shop.
· You can’t change merchandise URLs, which can be slightly annoying from an SEO point of view.
· You can not create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds difficult.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four plans, among which is completely free. They market the free program like crazy, and mention that many other platforms drag you in free trial, where you will eventually have to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment plans are fairly reasonably priced.
The Free program Lets you sell 10 products, while the Venture program ups that count to 100 products and you get things like an iPhone management program. The company plan goes up to 2500 merchandise for a superb price and you get live chat support. Priority support comes along with the Unlimited program and you might also market an unlimited amount of products.
Ecwid is one of The most economical solutions on the marketplace. You can see that it is actually cheaper than a lot of the other programs we have reviewed previously, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is one of the best ways to sell online, as long as you implement the best ways to enhance your earnings online as well. Ecwid is a slick system, with superb simple implementation measures, which makes it perfect for your small business audience. Ecwid Nationbuilder