Introduction Ecwid New Features
Have you ever Wondered if you are using the ideal ecommerce platform for selling online? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small company website it often becomes tricky when you want to bring on a brand new ecommerce platform or even just modify your website at all. Read our Ecwid review to discover more about this option. Ecwid New Features
Many solutions Purposefully make a closed system, which can be tedious to move away from as soon as you get started. However, with a platform called Ecwid, you no longer need to be concerned about this. Actually, the entire goal of the company, which began in 2009, is to quickly and quickly create an online store system in your existing websites.
You don’t have To make a completely different website. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
That raised my Attention, since I know the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I wanted to put together a comprehensive review of the Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not just a platform for people in the US or Europe. Even businesses in developing nations have a chance to get an internet store heading, and you do not even have to squander your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What’s Ecwid, and how can this function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce functionality, Ecwid is targeted more towards people who currently have a site and simply want to add an internet store to it.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all goods, and add photographs, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments and so on — all the crucial stuff that you’d expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to let you create a fully-featured, standalone e-commerce website; rather, it’s intended to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that does let you create a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Ecwid New Features
The Product works by providing you a widget that gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present website or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand new website. The primary attribute is that you can choose your old site and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on various different websites if you anticipate selling elsewhere on the web. Manage all these websites from one place instead of switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to generate a few sales and all of these earnings are reflected onto the backend of your site.
The system is Also designed to integrate well with social networks, so you may sell your things on Facebook if desired. 1 part of Ecwid that we especially enjoy is the delivery facet. With real-time transport integrations you constantly know what’s going on with your requests and where they are being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The machine has over 43 translations for selling round the world
You receive a Lot of promotional tools such as coupons, discounts, and bulk pricing and more
Create your own customized email alerts
Use the automatic tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not only online but in bodily places too — in stores, market stalls, at concerts and so on.
With Ecwid’s POS Functionality, regardless of whether a customer buys a product in shop, online, in their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction information.
There’s a few ways you can use this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in the US and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid say it will be available soon — but they’ve been saying that for quite some time now). Ecwid New Features
If you are located outside The US / UK, or need to utilize another mobile device type, the fantastic thing is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on most of paid-for plans, you will want to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktopcomputer, tablet computers and mobile. In a age where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it is a pretty Basic plan, where attributes like discount coupons and support aren’t available, and it merely lets you sell up to 10 products in two classes — but this may really be sufficient for some customers, and using it is a good way to try the system out.
But, A vital point to note about the free program is the fact that it isn’t great from an SEO standpoint — you need to be on a paid plan to make certain your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 distinct languages — customers can see your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of functionality — that they force you to rely on third party programs, the production of multiple shops or Google Translate to supply different language versions of your shop, which is less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I can tell But you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the title you’ve given to your own product – so if you include some keywords in your product title (maybe not a bad idea anyhow ) your URL will comprise them also. This functions as a tool of a workaround, but I would prefer whole control over URLs. Ecwid New Features
1 place where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name implies, AMP pages load quicker on cellular devices. This encourages people to remain longer on your page, thus increasing’dwell time’ –something which is believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or even Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and clients (in CSV format) and means that should you ever feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have any significant problems doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality from this box, so anybody wanting to market on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And with Stripe only works if you are selling goods from particular countries). Another principal problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace website is quite easy: it’s a simple matter of adding a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated program is provided by Ecwid to allow you integrate the item onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing goods like Shopify offer a much wider range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms quite easily. Ecwid New Features
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online store builders, you get a vertical menu on the left which lets you access key performance, and the area on the right is used to display or edit related products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variants, establishing transport rates etc…but there is nothing here that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You are stuck nonetheless, you could always get in contact with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get 2 hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I am planning to do my best to spell out some of the key GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that website owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s typically a good idea to consult an attorney about what to do); and even if your business is not based in the EU, you still will need to obey the regulations where any site visits from the EU are worried.
Based on my Understanding of the key GDPR principles, the main priorities for potential Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information securely
· Get explicit consent from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a site (and to log that approval ).
There doesn’t seem to be Whatever stops you meeting the first few requirements readily enough with Ecwid, although you will have to spend time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To Guarantee GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their approval to run biscuits Ecwid New Features
· Allows them to revoke approval at a later stage
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking GDPR laws unless you’ve got a banner set up which does all the above.
Now, out of the box at There isn’t a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only option on this front that I can find, the’EU cookie banner’, does not appear to provide the essential performance — despite costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers would be to use a specialist product such as CookiePro, which will provide all the essential performance to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you will need to set quite a lot of time aside to set this up.
Installation and Design
I Truly like The simple fact which you’re able to run a web site without paying for anything. This makes the installation process that much easier, because you just have to punch in your email and make a password to go right to the backend interface.
The machine has Wizards for each platform that you would like to set your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, based on where you want to sell.
The backend Design is flawless, since it walks you through every site creation and integration step with some nice photos and text. As soon as you obtain your store implemented on a site or social page it looks fairly sleek.
The layout Depends upon the subject you have on your website, but as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to find for customers when they wish to checkout.
Although many Websites are going to be mobile friendly, its nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your customers an opportunity to buy products from the mobile interface.
The final Design thing that makes sense to mention is the language tool. Since conducting an online store generally requires you to reach out to people from throughout the planet, you’re bound to stumble upon a few customers who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s not a problem at all.
The Ecwid App Market
Having the Opportunity to install applications is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid has a place known as the Ecwid App Market. It provides 65 software, helping merchants extend their store functionality easily. Ecwid New Features
A Few of the programs Can give you a hand with reviews and rating, rewards programs, automated ad tools, analytics, customized design themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you would typically have to employ additional SEO and marketing tools to truly get the word out. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google without any excess effort. It gets even better with WordPress sites, as you acquire access to additional SEO plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so that you may just go in there and type in a product name, price and picture then save the product for afterwards. Of course you can always open the Powerful Options, however they separate these for if you’re all set to start ramping up your store.
As an example of the inventory Rich management toolset, you gain access to items like out of stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings attribute that is one of my favourite ways to talk with companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat support and email support, maintaining the response time brief and encourage quality .
In my mind, the Platform has everything you might want concerning support.
Payments and Security
It’s not always Simple to locate an ecommerce platform that doesn’t charge fees, but that is just what you get with Ecwid. They never control any sort of trade fee with any of those programs they provide, making it desirable for any store that is hoping to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to set up something such as PayPal or Stripe to process all of the trades that come through your website. It’s rather simple to employ one of these systems, since Ecwid incorporates with over 40 global payment choices. However, each one of those processors have their particular transaction fees so you have to prepare for these.
It is rather Evident that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 certified service provider. The business also states that every transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid New Features
What if you Would love to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to any existing website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who need a store fast, but have yet to create a complete website in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous in terms of features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of programs / integrations available from the Ecwid App store.
· You can not change product URLs, which can be slightly annoying in the search engine optimization perspective.
· You can not create AMP versions of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) sounds difficult.
· The free version doesn’t allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They promote the free plan like crazy, and mention that many other platforms drag you in free trial, even where you will finally have to pay.
That is where Ecwid stands outside, and you can see that the other payment programs are fairly affordable.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get things like an iPhone direction program. The Business plan goes up to 2500 products for a superb price and you get live chat service. Priority support comes alongside the Unlimited program and you might also market an unlimited amount of products.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it is actually cheaper than a lot of the other programs we have reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Starting to believe that Ecwid is among the best ways to market online, provided that you implement the best ways to enhance your sales online as well. Ecwid is a slick system, with superb simple implementation steps, making it ideal for the small business crowd. Ecwid New Features