Intro Ecwid News
Have you ever Wondered if you’re using the ideal ecommerce platform for selling on the internet? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small business website it often becomes tricky when you would like to bring on a brand new ecommerce platform or even just alter your website at all. Read our Ecwid review to find out more about this option. Ecwid News
Many solutions Purposefully make a closed system, which can be tedious to maneuver away from as soon as you begin. However, with a platform named Ecwid, you no longer need to worry about it. In fact, the whole aim of the business, which started in 2009, would be to quickly and quickly make an online store system in your existing websites.
You do not have To make a completely different site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you are good to go.
This raised my Attention, since I understand the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not just a platform for people in the US or Europe. Even businesses in developing nations have a opportunity to find an internet store going, and you do not have to squander your previous site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce performance, Ecwid is geared more towards people who currently have a website and just want to add an online store to it.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of all products, and add photos, pricing, weight etc. for each. You can specify shipping prices, accept credit card payments and so on — all of the key things that you’d expect to be able to do using an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to allow you to create a fully-featured, standalone e-commerce site; rather, it’s designed to allow you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which will let you create a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Ecwid News
The Product works by giving you a widget which gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present website or societal networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies that don’t need to begin a brand-new website. The primary feature is that you can choose your old site and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto various other websites if you anticipate selling elsewhere on the web. Handle all these websites from one place rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to make a number of sales and all these sales are reflected on the backend of your website.
The system is Also made to integrate nicely with social networks, so you may sell your items on Facebook if desired. One part of Ecwid we especially enjoy is the shipping aspect. With real time shipping integrations you always know what is going on with your requests and at which they are being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The system has over 43 translations for sale around the world
You receive a Lot of promotional instruments such as vouchers, discounts, bulk pricing and much more
Create your own customized email alerts
Use the automatic tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not just online but in physical locations too — in shops, market stalls, at theatres and so on.
With Ecwid’s POS Performance, regardless of if a customer buys a product in shop, online, on their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / trade information.
There is a few ways that you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid say it will be available soon — but they have been saying that for quite some time now). Ecwid News
If you are located outside That the US / UK, or want to utilize another mobile device type, the good thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on most of paid-for plans, you’ll want to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet and cellular. In an era where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it is a fairly Standard plan, in which attributes like discount vouchers and support aren’t available, and it merely allows you to sell up to ten products in two classes — but this may actually be adequate for some users, and using it is a fantastic way to try out the system.
However, A key point to note about the free program is that it isn’t great from an search engine optimization standpoint — you need to be on a paid program to make certain that your product pages talk to hunt engines correctly (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be mechanically translated into nearly 50 different languages — clients can see your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of functionality — they force you to rely on third party apps, the production of numerous stores or Google Translate to provide different language variations of your shop, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I could tell But you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you’ve given to your product – so if you include some keywords on your product title (maybe not a bad idea anyway) your URL will include them too. This serves as a tool of a workaround, but I would prefer full control over URLs. Ecwid News
1 place where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load quicker on mobile devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or even Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (in CSV format) and ensures that if you ever feel the need to migrate your store to another e-commerce platform, you should not have any significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality out of this box, so anyone wanting to sell on the stage will require a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And using Stripe only functions if you’re selling products from particular countries). Another principal issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace site is quite simple: it is a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated app is provided by Ecwid to allow you integrate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing products like Shopify offer a much broader assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, allowing to you install Ecwid on one of these platforms very easily. Ecwid News
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you receive a vertical menu on the left that lets you access key functionality, and the area on the right can be used to display or edit related products, website reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variants, establishing transport rates etc…but there is nothing that should represent also a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is provided to you when you log in for the very first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get 2 hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations should not be interpreted as legal information, but I am going to do my best to spell out some of the key GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is usually a good idea to speak with a lawyer about what to do); and even when your business is not located in the EU, you still will need to obey the regulations where any site visits from the EU are concerned.
According to my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a site (and to log that approval ).
There doesn’t Appear to be Whatever stops you fulfilling the first three requirements easily enough with Ecwid, although you will need to spend time and possibly money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their consent to conduct cookies Ecwid News
· Allows them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking up GDPR legislation unless you have a banner set up which does all of the above.
Nowout of the box at There is not a means to deal with the cookie approval issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only alternative on this front I can locate, the’EU cookie banner’, doesn’t appear to provide the essential performance — despite costing $1.99 a month to utilize ).
It Seems to me that the only option available to Ecwid consumers would be to use a specialist product such as CookiePro, which will provide all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you will need to set quite a lot of time apart to set it up.
Installation and Layout
I Truly enjoy The simple fact which you’re able to run a website without paying anything. This makes the setup process that much easier, since you just have to punch in your email and create a password to go straight to the backend interface.
The machine has Wizards for every platform you would like to set your store on. If you have a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is perfect, because it walks you through each website creation and integration measure with some nice photos and text. As soon as you obtain your store implemented on a site or social page it appears fairly slick.
The design Depends upon the subject you’ve got on your site, however as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to find for customers when they wish to checkout.
Though many Websites will be mobile friendly, it;s nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also giving your clients a chance to get products from the cell interface.
The closing Design item which makes sense to mention is the language instrument. Since conducting an internet store generally requires one to attain out to individuals from all over the planet, you are bound to stumble upon some customers who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is not a problem in any respect.
The Ecwid Program Market
Having the Opportunity to install applications is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid includes a place known as the Ecwid App Market. It offers 65 applications, helping retailers extend their store functionality easily. Ecwid News
A Few of the apps Can help you out with rating and reviews, rewards programs, automatic advertising tools, analytics, custom layout topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current website, so you’d typically have to employ additional SEO and advertising tools to truly get out the word. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google without any excess effort. It gets better with WordPress websites, as you gain access to additional search engine optimization plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so that you can just go in there and sort in a product name, price and image then save the product for afterwards. Of course you could always open the More Powerful Options, however they separate these for if you are ready to get started ramping up your store.
As an example of the stock Rich management toolset, you obtain access to things like from stock product tracking, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute that is one of my favorite ways to talk to companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, keeping the response time brief and encourage quality high.
In my eyes, the Platform has all you could want in terms of support.
Payments and Security
It’s not always Simple to find an ecommerce platform that doesn’t charge fees, but that’s exactly what you get with Ecwid. They never control any kind of trade fee with any of the programs they offer, which makes it desirable for any shop that’s trying to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, so you have to set up something such as PayPal or Stripe to process all of the transactions that come through your website. It’s pretty easy to implement one of these systems, because Ecwid integrates with over 40 global payment choices. However, each of those processors have their particular trade fees so you need to prepare for these.
It’s rather Evident that Ecwid takes safety seriously, because the company is a PCI DSS Grade 1 accredited supplier. The company also states that each trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid News
Imagine if you Would love to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Benefits and disadvantages of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who need a shop quickly, but have yet to create a full website to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations offered in the Ecwid Program store.
· You can not change product URLs, which is slightly annoying from an SEO point of view.
· You can’t create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds difficult.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They market the free plan like crazy, and mention that a number of other platforms drag you in free trial, where you will eventually need to pay.
This is where Ecwid stands outside, and you can see the other payment programs are fairly affordable.
The Free program Allows you to sell 10 products, whereas the Venture program ups that count to 100 products and you get things like an iPhone direction program. The company plan goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes along with the Unlimited program and you might also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions available on the market. You may see that it is actually more affordable than a lot of the other programs we’ve reviewed in the past, so if you’re looking for value, this might be the right plugin for you.
In short, I’m Starting to think that Ecwid is one of the greatest ways to market online, as long as you employ the best ways to enhance your sales online too. Ecwid is a sleek system, with super easy implementation measures, making it perfect for your small business audience. Ecwid News