Introduction Ecwid Newsletter
Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky once you would like to attract on a new ecommerce platform or even just modify your website whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Newsletter
Many options Purposefully create a closed system, which can be tedious to move away from once you begin. However, with a platform named Ecwid, you do not have to be concerned about this. Actually, the whole aim of the business, which began in 2009, would be to quickly and inexpensively create an online store system in your existing websites.
You do not have To create a whole new website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
That increased my Attention, since I know the struggles that come along with trying to migrate websites, particularly when it comes to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not only a platform for most people in the US or Europe. Even companies in developing nations have a chance to find an online store going, and you do not even have to trash your previous site in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you are not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce functionality, Ecwid is geared more towards people who already have a site and simply wish to add an online store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of all products, and include photos, pricing, weight etc. for each. You can define shipping rates, accept credit card payments etc — all the key things that you’d expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to allow you to create a fully-featured, standalone e-commerce site; rather, it’s designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which does allow you produce a one-page standalone offering. We’ll talk via this in more depth later on in the inspection.) Ecwid Newsletter
The Product operates by providing you a widget which gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing site or social networking profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to start a brand new site. The primary feature is that you can choose your old website and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the system onto various other sites if you plan on selling elsewhere online. Manage all these websites from 1 location rather than switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to make a number of sales and all of these sales are represented on the back part of your website.
The system is Also designed to integrate nicely with social networks, and that means you may sell your items on Facebook if needed. One part of Ecwid that we particularly enjoy is the shipping facet. With real time transport integrations you always know what’s going on with your requests and at which they’re being shipped to.
What other trendy Items are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and customers
The system has over 43 translations for selling round the world
You get a Lot of promotional tools like vouchers, discounts, and bulk pricing and more
Produce your personalized email alerts
Utilize the automated tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to sell not just online but in bodily places too — in stores, market stalls, in theatres and so forth.
Together with Ecwid’s POS Functionality, regardless of whether a customer purchases a product in store, online, in their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / trade information.
There’s a couple of methods that you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be arranged direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: first, it’s only available to retailers in the US and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid say it will be available shortly — but they’ve been saying that for quite a while now). Ecwid Newsletter
If you’re based outside The US / UK, or need to utilize another mobile device type, the good thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on all paid-for programs, you will want to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktopcomputer, tablet and mobile. In a age where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it is a pretty Basic plan, in which attributes like discount vouchers and service are not accessible, and it only lets you sell up to 10 products in two classes — but this may actually be adequate for some customers, and using it’s a good way to try the system out.
But, A vital point to note about the free program is that it is not good from an search engine optimization standpoint — you have to be on a paid plan to ensure that your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 different languages — customers can view your shop in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of performance — that they force you to rely on third party programs, the production of numerous stores or Google Translate to provide different language variations of your shop, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the name you’ve given to your own product – so if you include some keywords in your product title (maybe not a bad idea anyhow ) that your URL will comprise them also. This functions as something of a workaround, but I would prefer whole control over URLs. Ecwid Newsletter
1 place where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on mobile devices. This motivates people to stay longer on your page, thus increasing’live time’ –something which is considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (again, in CSV format) and ensures that should you ever feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have some major difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality out of the box, so anyone wanting to sell on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only functions if you are selling goods from particular countries). Another principal problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace website is quite simple: it is a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A committed app is provided by Ecwid to allow you integrate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing goods like Shopify offer a much wider assortment of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms very easily. Ecwid Newsletter
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you receive a vertical menu on the left that lets you access key functionality, and the place on the right is used to edit or display associated products, website reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about creating catalogues and product variants, establishing shipping prices etc…but there is nothing here that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You’re stuck however, you could always get in contact with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I’m going to do my best to spell out a number of the major GDPR issues facing Ecwid consumers under.
With the introduction of The EU’s new GDPR laws, there are several legal measures that site owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it is typically a good idea to speak with a lawyer on what to do); and even when your business is not based in the EU, then you still will need to comply with the regulations where any website visits in the EU are worried.
Based on my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid store owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from those registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies on a website (and also to log that consent).
There doesn’t seem to be Anything that stops you meeting the first few requirements readily enough with Ecwid, although you will have to spend time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To Guarantee GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to select which cookies they want to conduct BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their approval to conduct biscuits Ecwid Newsletter
· Enables them to revoke consent at a later stage
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR laws unless you’ve got a banner in place which does all the above.
Now, out of the box at Least there isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only option on this front I can locate, the’EU cookie banner’, does not appear to provide the essential performance — even though costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid consumers would be to use a specialist product like CookiePro, which will provide all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you will need to put quite a great deal of time apart to set this up.
Installation and Layout
I Truly enjoy The simple fact that you’re able to run a website without paying for anything. This makes the installation process that much simpler, since you just have to punch in your email and make a password to go right to the backend interface.
The system has Wizards for every platform you want to place your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on the place you want to market.
The backend Design is perfect, because it walks you through each website creation and integration measure with some fine photos and text. As soon as you obtain your shop implemented on a website or social page it looks fairly sleek.
The design Depends somewhat on the subject you’ve got on your site, however as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to locate for clients when they wish to checkout.
Though many Websites will be cellular friendly, it;s nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your customers an opportunity to buy products from the mobile interface.
The final Design item that makes sense to mention is your vocabulary tool. Since running an online store generally requires one to attain out to individuals from throughout the world, you are bound to stumble upon a few customers who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid Program Economy
Possessing the Opportunity to install applications is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid has a location known as the Ecwid App Market. It provides 65 software, helping retailers extend their shop performance readily. Ecwid Newsletter
Some of the programs Can give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third party solution to your present site, so you’d typically have to employ additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google with no extra effort. It gets even better with WordPress websites, since you acquire access to additional SEO plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so you may just go in there and sort in a product name, price and image then save the merchandise for afterwards. Of course you could always open the Powerful Options, however they separate these for when you are all set to start ramping up your store.
As an example of the stock Rich management toolset, you gain access to items like out of stock product tracking, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Sales attribute that is one of my favourite ways to converse to companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat support and email support, maintaining the response time short and encourage quality high.
In my eyes, the Platform has everything you might want concerning support.
Payments and Security
It’s not always Easy to find an ecommerce platform that does not charge fees, but that’s just what you get with Ecwid. They never charge any kind of trade fee with any of those programs they offer, making it desirable for any shop that is trying to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you’ve got to setup something like PayPal or Stripe to process all of the trades that come through your site. It’s pretty easy to implement one of these systems, because Ecwid integrates with over 40 global payment choices. However, each of these processors have their own transaction fees so that you need to get ready for them.
It is quite Evident that Ecwid takes security seriously, since the company is a PCI DSS Level 1 certified supplier. The business also states that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Newsletter
What if you Would like to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Advantages and cons of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are quite a few strategies to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for retailers who need a store quickly, but have yet to create a full site to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is rather generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of programs / integrations available in the Ecwid Program store.
· You can not alter merchandise URLs, which is slightly annoying from an SEO perspective.
· You can not create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) seems difficult.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They market the free plan like crazy, and mention that a number of different platforms drag you in free trial, even where you may eventually have to pay.
That is where Ecwid stands out, and you can see the other payment plans are rather reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture program ups that count to 100 products and you get items like an iPhone management program. The Business plan goes up to 2500 products for a superb price and you also get live chat support. Priority support comes along with the Unlimited plan and you might also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions available on the market. You may see that it’s actually more affordable than many of the other programs we have reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I am Starting to believe that Ecwid is among the greatest ways to market online, as long as you employ the best ways to enhance your earnings online as well. Ecwid is a slick system, with superb easy implementation measures, making it perfect for the small business crowd. Ecwid Newsletter