Background Ecwid On Squarespace
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky once you would like to bring on a brand new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to discover more about this option. Ecwid On Squarespace
Many options Intentionally create a closed system, which can be tedious to move away from as soon as you get started. However, with a platform named Ecwid, you do not need to be concerned about this. Actually, the whole aim of the business, which began in 2009, is to quickly and quickly make an online store system in your present websites.
You don’t have To create a completely different website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you are good to go.
That increased my Attention, since I understand the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not only a platform for most people in the US or Europe. Even companies in developing nations have a chance to find an online store heading, and you do not have to trash your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a fresh website with e-commerce functionality, Ecwid is targeted more towards people who currently have a site and simply want to add an online store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all goods, and add photographs, pricing, weight etc. . each. You can define shipping prices, accept credit card payments and so on — all the key things that you would expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to produce a fully-featured, standalone e-commerce site; instead, it’s intended to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does allow you produce a one-page standalone offering. We are going to talk via this in more detail later on in the inspection.) Ecwid On Squarespace
The Product works by providing you a widget that gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present site or societal networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to begin a brand new website. The primary attribute is that you can choose your old site and quickly incorporate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto several other sites if you anticipate selling elsewhere on the web. Manage all these websites from 1 location instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can visit a tradeshow to generate a few sales and each one these earnings are reflected on the backend of your website.
The system is Also made to integrate nicely with social networks, so that you may sell your items on Facebook if needed. One part of Ecwid that we especially enjoy is the delivery aspect. With real time shipping integrations you constantly know what’s happening with your orders and at which they are being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The system has over 43 translations for sale around the planet
You get lots of promotional instruments like vouchers, discounts, bulk pricing and much more
Produce your own customized email notifications
Use the automated tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not just online but in bodily locations too — in stores, market stalls, at concerts and so on.
Together with Ecwid’s POS Performance, regardless of whether a customer purchases a product in store, online, in their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and client / transaction info.
There’s a few methods that you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it is not yet available on Android devices. (On their website, Ecwid state it will be available soon — but they’ve been saying that for quite some time now). Ecwid On Squarespace
If you’re based outside The US / UK, or need to utilize another mobile device type, the good news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on all paid-for programs, you’ll need to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktopcomputer, tablet computers and cellular. In an era where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a completely free program.
Granted, it’s a pretty Basic plan, in which features like discount coupons and service aren’t available, and it only allows you to sell up to ten products in 2 categories — but this could actually be adequate for some customers, and using it’s a good way to try the system out.
However, A key point to notice about the free program is that it isn’t great from an SEO standpoint — you need to be on a paid plan to ensure your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be mechanically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of functionality — they force you to rely on third party apps, the production of multiple shops or Google Translate to provide different language variations of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I could tell But you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid comprise the title you have given to your own product – so in the event that you include some keywords in your product title (not a bad idea anyway) that your URL will comprise them also. This serves as something of a workaround, but I would prefer full control over URLs. Ecwid On Squarespace
One place where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name implies, AMP pages load quicker on cellular devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something which is believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or Shopify, you can not create AMP variations of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (in CSV format) and means that should you ever feel the need to migrate your store to a different e-commerce platform, you shouldn’t have any major difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce functionality out of this box, so anybody wanting to market on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the amount of payment gateway options is quite limited — you have to use Stripe or Paypal. (And with Stripe only works if you’re selling products from particular countries). The other main problem with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace site is quite easy: it’s a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A committed app is provided by Ecwid to enable you integrate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing products such as Shopify provide a much wider range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms very easily. Ecwid On Squarespace
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you receive a vertical menu on the left that lets you access key functionality, and the place on the right can be used to edit or display associated products, website reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around creating catalogues and product variants, setting up transport prices and so on…but there isn’t anything here that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations should not be interpreted as legal advice, but I’m planning to do my very best to spell out a number of the key GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are many legal steps that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s typically a great idea to consult a lawyer about what to do); and even if your company isn’t based in the EU, you still will need to obey the regulations where any site visits from the EU are concerned.
Based on my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit permission from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits onto a website (and also to log that approval ).
There doesn’t Appear to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, though you will need to spend time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to exhibit a cookie banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those cookies are conducted (i.e., to provide’prior consent’)
· Logs their consent to conduct biscuits Ecwid On Squarespace
· Allows them to revoke consent at a later point
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking up GDPR laws unless you’ve got a banner set up which does all of the above.
Nowout of the box at There isn’t a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only alternative on this front I can locate, the’EU cookie banner’, doesn’t seem to supply the essential functionality — even though costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid users is to use a specialist product such as CookiePro, which will provide all the essential performance to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you’ll need to set quite a lot of time apart to set it up.
Setup and Design
I really like The simple fact which you can run a web site without paying for anything. This makes the installation process that much simpler, because you just have to punch in your email and make a password to go right to the backend interface.
The machine has Wizards for every platform that you would like to place your shop on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on the place you would like to market.
The backend Design is perfect, since it walks you through every site creation and integration measure with a few fine photos and text. Once you obtain your store implemented on a website or societal page it appears fairly sleek.
The design Depends somewhat on the subject you have on your website, but as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for clients when they want to market.
Although many Websites will be cellular friendly, its nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your clients a chance to get products from the mobile interface.
The closing Design thing which makes sense to mention is the vocabulary tool. Since conducting an internet store generally requires you to reach out to individuals from all over the world, you are bound to stumble upon a few customers who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is no problem at all.
The Ecwid App Economy
Having the Opportunity to install software is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid has a location called the Ecwid App Market. It provides 65 applications, helping merchants extend their shop functionality easily. Ecwid On Squarespace
Some of the programs Will give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you’d typically have to implement additional SEO and marketing tools to really get the word out. Nevertheless, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no excess effort. It gets better with WordPress websites, as you acquire access to additional SEO plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to incorporate any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Concise and clear, so you may just go in there and sort in a product name, price and picture then save the merchandise for later. Obviously you could always open up the More Powerful Options, however they separate these for when you’re all set to start ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to things like from stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales feature that is one of my favorite ways to talk to companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, maintaining the response time brief and support quality high.
In my mind, the Platform has everything you might want in terms of support.
Payments and Safety
It is not always Simple to find an ecommerce platform that does not charge fees, but that’s just what you get with Ecwid. They never control any kind of trade fee with any of those plans they provide, making it desirable for any store that’s trying to keep costs down and to improve margins.
Remember that Ecwid is not a payment processor, so you have to set up something like PayPal or Stripe to process all the transactions that come through your site. It’s rather simple to employ these systems, since Ecwid incorporates with over 40 international payment options. However, each of these processors have their particular trade fees so you have to get ready for these.
It is rather Evident that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 accredited service provider. The company also claims that each trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid On Squarespace
What if you Would love to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are a number of ways to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who need a store fast, but have yet to develop a full website in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous in terms of features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of apps / integrations available from the Ecwid Program store.
· You can not alter product URLs, which is slightly annoying from an search engine optimization perspective.
· You can not create AMP versions of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie consent) sounds hard.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four strategies, among which is totally free. They market the free program like mad, and mention that many other platforms drag you into a free trial, even where you will eventually have to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment plans are rather reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture program ups that count to 100 goods and you get things like an iPhone direction program. The company program goes up to 2500 merchandise for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited program and you might also market an unlimited number of products.
Ecwid is one of The cheapest solutions on the market. You can see that it’s actually more affordable than a lot of the other platforms we have reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Starting to believe that Ecwid is among the greatest ways to sell online, as long as you employ the best methods to enhance your earnings online as well. Ecwid is a sleek system, with superb simple implementation steps, making it ideal for your small business audience. Ecwid On Squarespace