Introduction Ecwid On Wix
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small company site it often becomes tricky once you would like to bring on a brand new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to find out more about this option. Ecwid On Wix
Many solutions Intentionally create a closed system, which can be tedious to move away from once you get started. But with a platform named Ecwid, you no longer need to worry about it. In fact, the entire goal of the company, which began in 2009, would be to quickly and inexpensively make an internet store system on your present websites.
You don’t have To create a whole new website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
That raised my Attention, since I understand the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to find out if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not just a platform for most people in the US or Europe. Even companies in developing countries have a chance to get an online store going, and you do not even have to squander your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce performance, Ecwid is geared more towards people who currently have a website and simply want to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of products, and include photographs, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments and so on — all the crucial things that you would expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it’s designed to enable you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will allow you create a one-page standalone offering. We’ll chat through this in more detail later on in the review.) Ecwid On Wix
The Product operates by giving you a widget that gets put on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing website or social media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand new site. The primary feature is that you can take your old site and quickly integrate the Ecwid system within a few minutes.
You can also Mirror the machine on various different websites if you plan on selling elsewhere online. Handle all of these websites from 1 place rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to generate a few sales and all of these sales are reflected on the backend of your website.
The system is Also designed to integrate well with social networks, so you may sell your items on Facebook if desired. One part of Ecwid that we especially enjoy is the delivery aspect. With real time shipping integrations you always know what’s happening with your orders and where they are being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and customers
The machine has over 43 translations for selling around the world
You receive a Lot of promotional tools like vouchers, discounts, and bulk pricing and much more
Create your own customized email alerts
Use the automated tax alternative (automatic tax charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not only online but in bodily places too — in shops, market stalls, at theatres and so forth.
With Ecwid’s POS Functionality, irrespective of whether a customer purchases a product in store, online, in their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / trade info.
There’s a few ways you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be arranged direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in the US and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid state it’ll be available shortly — but they have been saying that for quite a while now). Ecwid On Wix
If you’re based outside That the US / UK, or need to utilize another mobile device kind, the fantastic news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on most of paid-for plans, you will want to be on the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet and mobile. In an era where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it’s a fairly Standard plan, in which attributes like discount vouchers and support aren’t accessible, and it only lets you sell up to 10 products in 2 classes — but this may actually be sufficient for some customers, and using it is a fantastic way to try the system out.
However, A vital point to notice about the free program is the fact that it is not good from an SEO point of view — you need to be on a paid program to ensure your product pages talk to hunt engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts could be automatically translated into nearly 50 distinct languages — customers can see your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of performance — they force you to rely on third party apps, the creation of numerous stores or Google Translate to supply different language versions of your store, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I can tell But you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you have given to your product – so in the event that you include some keywords on your product name (not a bad idea anyway) that your URL will comprise them too. This serves as something of a workaround, but I’d prefer whole control over URLs. Ecwid On Wix
One area where Ecwid doesn’t perform so Well on the SEO front involves AMP — accelerated mobile pages. As its name implies, AMP pages load faster on mobile devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something that’s considered by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or even Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (in CSV format) and ensures that should you ever feel the need to migrate your store to another e-commerce platform, you shouldn’t have some major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance out of the box, so anybody wanting to sell on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only works if you’re selling goods from certain countries). Another principal problem with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace website is quite easy: it is a simple matter of adding a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed program is provided by Ecwid to enable you incorporate the item on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be more extensive — competing products such as Shopify offer a much wider assortment of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing to you install Ecwid on these platforms very easily. Ecwid On Wix
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you receive a vertical menu on the left which lets you access key performance, and the area on the right is used to edit or display related products, site reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variations, establishing shipping prices etc…but there is nothing that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You’re stuck however, you can always get in touch with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal information, but I’m planning to do my best to spell out some of the key GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are several legal steps that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is typically a great idea to speak with an attorney on what to do); and even if your company isn’t based in the EU, you still need to comply with the regulations where any website visits from the EU are concerned.
According to my Understanding of the key GDPR principles, the main priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit consent from people registering to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a website (and also to log that consent).
There does not seem to be Whatever stops you fulfilling the first few requirements easily enough with Ecwid, although you will need to spend time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to select which cookies they want to run BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their consent to conduct cookies Ecwid On Wix
· Enables them to revoke consent at a later point
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking up GDPR laws unless you have a banner set up which does all the above.
Now, out of the box at Least there is not a means to take care of the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only alternative on this front that I can find, the’EU cookie banner’, does not appear to supply the essential performance — even though costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid users is to use a professional product like CookiePro, which does supply all the essential functionality to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you’ll need to put quite a lot of time apart to set this up.
Setup and Design
I really enjoy The simple fact that you can run a website without paying for anything. This makes the setup process that much simpler, since you simply need to punch in your email and create a password to proceed right to the backend port.
The system has Wizards for each platform you want to set your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on the place you would like to sell.
The backend Design is flawless, because it walks you through each website creation and integration step with some fine photos and text. As soon as you get your store implemented on a site or social page it appears fairly sleek.
The layout Depends somewhat on the subject you’ve got on your site, but as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be outstanding and easy to locate for customers when they want to checkout.
Although many Websites are going to be cellular friendly, its nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also giving your customers a chance to buy products from the mobile interface.
The closing Design thing which makes sense to mention is your vocabulary tool. Since running an internet store generally requires one to reach out to individuals from throughout the planet, you are bound to stumble upon a few customers who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s no problem in any respect.
The Ecwid App Economy
Possessing the Chance to install applications is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid has a location known as the Ecwid App Market. It provides 65 applications, helping merchants extend their store performance easily. Ecwid On Wix
A Few of the programs Will give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you would typically have to implement additional SEO and advertising tools to truly get out the word. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google without any extra effort. It gets even better with WordPress sites, since you acquire access to additional SEO plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so that you can just go in there and type in a product name, price and picture then save the product for later. Of course you could always open up the Powerful Options, however they separate these for if you’re all set to get started ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to items like from stock merchandise tracking, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Sales feature that is one of my favourite ways to converse with companies. Simply send them a question and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, maintaining the response time short and support quality high.
In my mind, the Platform has everything you might want concerning support.
Payments and Security
It’s not necessarily Simple to locate an ecommerce platform that doesn’t charge transaction fees, but that is just what you get with Ecwid. They never control any kind of trade fee with any of the programs they provide, making it desirable for any store that’s trying to keep costs down and to improve margins.
Remember that Ecwid is not a payment processor, which means you have to set up something like PayPal or Stripe to process all the trades that come through your site. It is rather simple to implement one of these systems, because Ecwid integrates with over 40 global payment choices. However, each of these processors have their own transaction fees so that you need to get ready for them.
It’s rather Evident that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 accredited service provider. The business also claims that each transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid On Wix
Imagine if you Would like to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and cons of using Ecwid
· Ecwid signifies a very easy way to add e-commerce to some present website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for retailers who need a shop fast, but have yet to develop a complete site in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of apps / integrations available from the Ecwid App shop.
· You can not change product URLs, which is slightly annoying in the search engine optimization point of view.
· You can’t create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) seems hard.
· The free version doesn’t allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is totally free. They promote the free program like crazy, and mention that many different platforms drag you into a free trial, even where you may finally have to pay.
This is where Ecwid stands out, and you’ll be able to see that the other payment plans are rather affordable.
The Free program Allows you to sell 10 products, whereas the Venture program ups that count to 100 goods and you get items like an iPhone direction app. The Business program goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited plan and you can also market an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the market. You may see that it is actually more affordable than a lot of the other programs we have reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is one of the greatest ways to market online, provided that you employ the best methods to improve your earnings online too. Ecwid is a slick system, with super simple implementation measures, making it perfect for the small business audience. Ecwid On Wix