Intro Ecwid Online Shop
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you run a small business website it frequently becomes tricky once you want to attract on a new ecommerce platform or even just alter your website at all. Read our Ecwid review to find out more about this solution. Ecwid Online Shop
Many options Purposefully make a closed system, which is tedious to maneuver away from as soon as you get started. However, with a stage called Ecwid, you do not need to worry about it. In fact, the entire aim of the company, which started in 2009, would be to quickly and inexpensively make an online store system on your present websites.
You do not have To make a whole new site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
That increased my Attention, since I understand the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to find out whether it is worth the time.
How Many Men and Women Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not only a platform for most people in the US or Europe. Even companies in developing nations have a chance to get an internet store going, and you do not even have to trash your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce performance, Ecwid is targeted more towards people who currently have a website and simply wish to add an internet store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of goods, and add photographs, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments etc — all of the key stuff that you’d expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you produce a fully-featured, standalone e-commerce website; rather, it’s designed to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will let you produce a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Ecwid Online Shop
The Product works by giving you a widget which gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing website or social networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to begin a brand-new site. The main attribute is that you can take your old website and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system on several different sites if you anticipate selling elsewhere on the web. Handle all these websites from 1 place rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to make a number of sales and each one these earnings are represented onto the backend of your site.
The system is Also made to integrate well with social networks, so that you can sell your things on Facebook if needed. 1 part of Ecwid we particularly enjoy is the shipping facet. With real time transport integrations you always know what is going on with your requests and at which they are being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and customers
The machine has over 43 translations for sale round the world
You receive lots of promotional tools like coupons, discounts, and bulk pricing and much more
Produce your own customized email notifications
Utilize the automatic tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to sell not only online but in bodily locations too — in shops, market stalls, at concerts and so forth.
With Ecwid’s POS Performance, regardless of whether a customer buys a product in shop, online, on their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and client / trade info.
There’s a few methods that you can use this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it is not yet available on Android apparatus. (On their site, Ecwid state it will be available soon — but they have been saying that for quite a while now). Ecwid Online Shop
If you’re based outside That the US / UK, or need to utilize another mobile device kind, the good thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS choice on all paid-for plans, you’ll need to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet and cellular. In a age where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it’s a pretty Standard plan, where attributes such as discount coupons and service are not available, and it only lets you sell up to ten products in two categories — but this could actually be sufficient for some users, and using it is a good way to try the system out.
But, A vital point to note about the free plan is the fact that it isn’t great from an SEO point of view — you need to be on a paid plan to ensure that your product pages talk to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be mechanically translated into nearly 50 different languages — clients can see your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of performance — that they force you to rely on third party programs, the creation of numerous stores or Google Translate to provide different language variations of your shop, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
So Far as I can tell However, you can not manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid include the name you have given to your product – so if you include some keywords in your product title (maybe not a bad idea anyhow ) your URL will comprise them too. This serves as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Online Shop
One place where Ecwid doesn’t perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name implies, AMP pages load quicker on cellular devices. This encourages people to remain longer on your page, thus increasing’live time’ –something that’s believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or even Shopify, you can not create AMP variations of your goods using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (in CSV format) and ensures that if you feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have some major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce performance out of this box, so anybody wanting to sell on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only works if you are selling goods from particular countries). Another principal issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace website is very simple: it is a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can provide a fantastic workaround. A dedicated program is provided by Ecwid to enable you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing products like Shopify provide a much broader assortment of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms quite easily. Ecwid Online Shop
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online shop builders, you get a vertical menu on the left which allows you to access key functionality, and the area on the right is used to edit or display associated products, site content and reports.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variations, setting up shipping prices etc…but there is nothing that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the very first time.
If You’re stuck however, you can always get in contact with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get two hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal information, but I’m planning to do my very best to spell out some of the key GDPR problems facing Ecwid consumers under.
With the introduction of The EU’s new GDPR legislation, there are several legal steps that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is usually a good idea to consult an attorney about what to do); and even when your business isn’t based in the EU, you still will need to obey the regulations where any website visits in the EU are worried.
According to my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit permission from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies on a site (and also to log that consent).
There does not seem to be Whatever stops you meeting the first few requirements readily enough with Ecwid, although you will need to spend time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their consent to run biscuits Ecwid Online Shop
· Enables them to revoke approval at a later point
So for Instance, If you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking GDPR legislation unless you’ve got a banner in place which does all of the above.
Nowout of the box at There is not a way to deal with the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only option on front I can find, the’EU cookie banner’, does not appear to provide the essential functionality — even though costing $1.99 per month to use).
It Appears to me that the only option available to Ecwid consumers would be to use a specialist product like CookiePro, which will provide all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a great deal of configuration and you will need to put quite a lot of time apart to set it up.
Setup and Design
I really enjoy The simple fact which you can run a website without paying for anything. This makes the setup process that much simpler, since you just need to punch in your email and make a password to proceed straight to the backend port.
The machine has Wizards for each platform that you want to set your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on where you want to sell.
The backend Design is flawless, because it walks you through each site creation and integration step with a few nice photos and text. Once you get your shop implemented on a website or social page it looks fairly sleek.
The design Depends somewhat on the subject you have on your website, however as you can see below, it shows photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to locate for clients when they want to checkout.
Although many Sites will be mobile friendly, it;s fine understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also providing your customers a chance to buy products from the mobile interface.
The final Design thing which makes sense to mention is your vocabulary instrument. Since conducting an internet store generally requires you to attain out to individuals from all over the world, you are bound to stumble upon some clients who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is no problem at all.
The Ecwid Program Market
Possessing the Chance to put in software is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid includes a location known as the Ecwid App Market. It provides 65 software, helping merchants extend their store performance easily. Ecwid Online Shop
A Few of the apps Will give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you’d normally need to implement additional SEO and advertising tools to truly get out the word. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any excess effort. It gets better with WordPress sites, as you gain access to additional SEO plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so you may just go in there and sort in a product name, price and image then save the product for afterwards. Obviously you could always open up the More Powerful Options, but they different these for if you’re all set to get started ramping up your own store.
As an example of the inventory Rich direction toolset, you gain access to items like out of stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales attribute that is one of my favorite ways to talk to companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, maintaining the response time brief and encourage quality high.
In my eyes, the Platform has everything you might want concerning support.
Payments and Security
It’s not always Easy to locate an ecommerce platform which does not charge transaction fees, but that’s just what you get with Ecwid. They never control any sort of trade fee with any of the plans they provide, which makes it desirable for any store that’s hoping to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all of the trades that come through your website. It is pretty easy to employ these systems, because Ecwid incorporates with over 40 international payment choices. However, each of these processors have their particular trade fees so that you have to prepare for them.
It’s rather Evident that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 accredited service provider. The company also claims that every transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Online Shop
What if you Would like to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid represents a very simple way to add e-commerce to some present website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who need a shop fast, but have yet to develop a complete website in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations available in the Ecwid App shop.
· You can not alter product URLs, which can be slightly annoying from an search engine optimization perspective.
· You can not create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) seems hard.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They promote the free plan like mad, and mention that a number of different platforms drag you in free trial, even where you will finally need to pay.
That is where Ecwid stands out, and you’ll be able to see that the other payment plans are fairly reasonably priced.
The Free plan Lets you sell 10 products, while the Venture program ups that depend to 100 products and you get things like an iPhone direction program. The Business program goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes along with the Unlimited plan and you can also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the marketplace. You may see that it’s actually cheaper than a lot of the other platforms we’ve reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Starting to think that Ecwid is among the greatest ways to sell online, provided that you implement the best ways to enhance your sales online as well. Ecwid is a sleek system, with super easy implementation measures, which makes it perfect for the small business crowd. Ecwid Online Shop