Introduction Ecwid Open Source
Have you ever Wondered if you are using the ideal ecommerce platform for selling online? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small business site it frequently becomes tricky once you would like to attract on a brand new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to find out more about this option. Ecwid Open Source
Many solutions Intentionally make a closed system, which is tedious to move away from once you get started. But with a stage called Ecwid, you no longer need to be concerned about it. Actually, the whole goal of the business, which began in 2009, would be to quickly and quickly make an internet store system in your existing websites.
You don’t have To create a completely different website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
This raised my Attention, since I know the struggles that come along with trying to migrate websites, particularly when it comes to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not just a platform for people in the US or Europe. Even companies in developing countries have a opportunity to get an internet store going, and you do not have to trash your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not certain what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a fresh site with e-commerce functionality, Ecwid is geared more towards people who already have a site and just want to add an online store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all products, and include photos, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments and so on — all the crucial stuff that you would expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce website; rather, it’s intended to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does allow you produce a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Ecwid Open Source
The Product works by providing you a widget that gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing site or societal networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand-new website. The primary attribute is that you can take your old website and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto various other sites if you anticipate selling elsewhere online. Handle all these websites from one location rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to make a few sales and each one these sales are represented onto the backend of your website.
The system is Also designed to integrate nicely with social networks, so you may sell your things on Facebook if needed. 1 part of Ecwid that we particularly enjoy is the shipping aspect. With real-time shipping integrations you constantly know what is going on with your orders and where they’re being shipped to.
What other cool Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The system has over 43 translations for selling around the world
You get a Lot of promotional instruments such as coupons, discounts, and bulk pricing and much more
Produce your personalized email notifications
Use the automated tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to market not only online but in bodily locations too — in stores, market stalls, in theatres and so on.
Together with Ecwid’s POS Functionality, irrespective of if or not a customer buys a product in shop, online, on their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and customer / trade info.
There is a few methods you can use this feature: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here support, and then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be arranged straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it’s not yet available on Android apparatus. (On their site, Ecwid say it will be available soon — but they have been saying that for quite some time now). Ecwid Open Source
If you are located outside The US / UK, or want to work with another mobile device kind, the good news is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on most of paid-for programs, you’ll need to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet computers and mobile. In an era where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free program.
Granted, it’s a fairly Basic plan, where features such as discount coupons and service aren’t accessible, and it only lets you sell up to ten products in two classes — but this may actually be sufficient for some users, and using it’s a good way to try out the system.
But, A key point to note about the free plan is the fact that it is not good from an search engine optimization standpoint — you have to be on a paid plan to make certain that your product pages talk to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 different languages — customers can see your shop in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of functionality — they force you to rely on third party programs, the creation of multiple stores or Google Translate to provide different language variations of your store, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I can tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you have given to your product – so in the event that you include some keywords in your product name (maybe not a bad idea anyway) your URL will include them too. This functions as something of a workaround, but I’d prefer whole control over URLs. Ecwid Open Source
1 area where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load faster on cellular devices. This encourages people to remain longer on your page, thus increasing’dwell time’ –something that’s believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or even Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (again, in CSV format) and ensures that if you ever feel the need to migrate your store to a different e-commerce platform, you should not have some significant problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Supplied any e-commerce functionality out of this box, so anybody wishing to market on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And using Stripe only works if you’re selling goods from particular countries). The other principal problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into some Squarespace website is very simple: it is a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A committed app is provided by Ecwid to enable you incorporate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing goods such as Shopify offer a much broader range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms very easily. Ecwid Open Source
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you get a vertical menu on the left that allows you to access key performance, and the area on the right can be used to edit or display associated products, website content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variants, setting up transport prices etc…but there isn’t anything here that should represent too much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You are stuck however, you can always get in contact with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal advice, but I’m going to do my very best to spell out a number of the major GDPR problems facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are many legal steps that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s typically a great idea to speak with a lawyer on what to do); and even if your company isn’t based in the EU, then you still will need to obey the regulations where any site visits in the EU are concerned.
According to my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information securely
· Get explicit consent from those registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a site (and also to log that consent).
There does not seem to be Anything that stops you meeting the first three requirements easily enough with Ecwid, although you will need to devote time and potentially money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their consent to conduct biscuits Ecwid Open Source
· Enables them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you will be breaking GDPR laws unless you have a banner in place which does all the above.
Nowout of the box at Least there is not a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only alternative on this front I can locate, the’EU cookie banner’, does not seem to supply the essential performance — despite costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers is to use a professional product such as CookiePro, which will supply all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you will want to set quite a great deal of time apart to set this up.
Installation and Design
I Truly enjoy The fact which you’re able to run a website without paying for anything. This makes the setup process that much simpler, because you simply have to punch in your email and create a password to proceed right to the backend port.
The system has Wizards for every platform that you would like to place your store on. In case you have a WordPress site, just walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, based on where you would like to market.
The backend Design is flawless, because it walks you through each website creation and integration measure with some nice text and photos. As soon as you obtain your store implemented on a site or societal page it looks fairly sleek.
The design Depends somewhat on the subject you’ve got on your website, however as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which can be prominent and easy to find for customers when they want to checkout.
Although many Sites are going to be mobile friendly, it;s nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your customers a chance to get products from the mobile interface.
The closing Design thing which makes sense to mention is the vocabulary tool. Since running an online store generally requires you to reach out to individuals from all over the world, you are bound to stumble upon a few customers who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s not a problem in any respect.
The Ecwid App Economy
Possessing the Chance to install software is a sure fire way to scaling up your ecommerce site in a reasonable way. Ecwid has a location called the Ecwid App Market. It provides 65 software, helping merchants extend their store functionality easily. Ecwid Open Source
A Few of the programs Will give you a hand with reviews and rating, rewards programs, automatic advertising tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you would normally need to employ additional SEO and marketing tools to truly get the word out. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any extra effort. It gets better with WordPress sites, since you acquire access to additional SEO plugins as well as also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so you can just go in there and sort in a product name, price and image then save the merchandise for afterwards. Of course you can always open the Powerful Options, however they different these for if you are ready to get started ramping up your store.
As an example of the stock Rich management toolset, you obtain access to things like out of stock product monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Earnings attribute that is always one of my favourite ways to converse to companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, keeping the response time brief and encourage quality high.
In my eyes, the Platform has everything you could want in terms of support.
Payments and Safety
It’s not always Easy to locate an ecommerce platform that does not charge transaction fees, but that is exactly what you get with Ecwid. They never control any sort of trade fee with any of those programs they provide, making it desirable for any shop that is hoping to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all the transactions that come through your website. It is rather simple to implement one of these systems, since Ecwid integrates with over 40 international payment choices. However, each one of these processors have their particular trade fees so that you have to prepare for these.
It is quite Evident that Ecwid takes safety seriously, because the company is a PCI DSS Level 1 accredited service provider. The business also claims that each trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Open Source
Imagine if you Would like to accumulate both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are quite a few strategies to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for retailers who need a store quickly, but have yet to develop a complete site in order to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is fairly generous concerning attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of programs / integrations offered from the Ecwid App store.
· You can’t alter product URLs, which is slightly annoying from an SEO point of view.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie consent) seems hard.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They market the free program like crazy, and mention that a number of other platforms drag you into a free trial, even where you will eventually need to pay.
That is where Ecwid stands outside, and you can see the other payment plans are fairly reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture plan ups that depend to 100 products and you get items like an iPhone direction app. The company plan goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited plan and you can also sell an unlimited number of products.
Ecwid is one of The cheapest solutions available on the marketplace. You can see that it is actually cheaper than many of the other programs we’ve reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I am Starting to believe that Ecwid is among the best ways to sell online, provided that you implement the best methods to improve your sales online too. Ecwid is a sleek system, with super easy implementation steps, making it perfect for the small business audience. Ecwid Open Source