Intro Ecwid Or Woocommerce
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small company site it often becomes tricky once you want to bring on a new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to find out more about this option. Ecwid Or Woocommerce
Many options Intentionally make a closed system, which is tedious to move away from as soon as you begin. However, with a platform named Ecwid, you do not need to be concerned about it. Actually, the entire aim of the business, which started in 2009, would be to quickly and inexpensively create an online store system on your existing websites.
You don’t have To create a completely different site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
That increased my Attention, since I know the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not just a platform for most people in the US or Europe. Even businesses in developing nations have a chance to find an online store heading, and you do not even have to squander your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce performance, Ecwid is geared more towards people who currently have a website and just wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all goods, and include photographs, pricing, weight etc. . each. You can define shipping rates, accept credit card payments and so on — all of the crucial things that you’d expect to be able to do with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you create a fully-featured, standalone e-commerce site; rather, it is designed to allow you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will allow you produce a one-page standalone offering. We are going to chat through this in more detail later on in the review.) Ecwid Or Woocommerce
The Product works by giving you a widget which gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing website or social media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand-new site. The primary attribute is that you can take your old site and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the system onto various other sites if you anticipate selling elsewhere on the web. Manage all of these websites from 1 place rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to generate a number of sales and all of these sales are represented onto the backend of your site.
The system is Also made to integrate nicely with social networks, so you can sell your things on Facebook if needed. 1 part of Ecwid that we particularly enjoy is the shipping facet. With real time shipping integrations you constantly know what’s going on with your requests and where they are being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and clients
The system has over 43 translations for selling round the planet
You get lots of promotional instruments like vouchers, discounts, and bulk pricing and much more
Produce your own customized email alerts
Utilize the automated tax solution (automatic taxation rates at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to sell not only online but in bodily places too — in shops, market stalls, at concerts and so forth.
With Ecwid’s POS Performance, regardless of if a customer buys a product in shop, online, on their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / trade info.
There’s a few methods you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in america and UK. Second, it’s not yet available on Android apparatus. (On their site, Ecwid state it’ll be available shortly — but they’ve been saying that for quite a while now). Ecwid Or Woocommerce
If you are based outside The US / UK, or need to work with another mobile device type, the good thing is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on most of paid-for plans, you will want to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet computers and cellular. In an era where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it is a pretty Basic plan, where features like discount coupons and support aren’t accessible, and it only allows you to sell up to ten products in two categories — but this may really be adequate for some users, and using it is a fantastic way to try out the system.
However, A key point to note about the free plan is the fact that it isn’t great from an search engine optimization standpoint — you have to be on a paid program to ensure that your product pages speak to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 different languages — clients can view your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of functionality — they force you to rely on third party apps, the creation of multiple stores or Google Translate to supply different language variations of your shop, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I can tell But you can’t manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so if you include some keywords on your product title (maybe not a bad idea anyway) that your URL will comprise them too. This serves as something of a workaround, but I’d prefer whole control over URLs. Ecwid Or Woocommerce
1 area where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As the name implies, AMP pages load faster on mobile devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (in CSV format) and means that if you feel the need to migrate your shop to another e-commerce platform, then you should not have some significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality from the box, so anybody wishing to sell on the stage will require a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only works if you are selling goods from certain countries). Another main issue with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into a Squarespace site is very simple: it’s a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A dedicated app is offered by Ecwid to enable you incorporate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing goods like Shopify provide a much broader assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms quite easily. Ecwid Or Woocommerce
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you receive a vertical menu on the left which allows you to access key functionality, and the place on the right can be used to edit or display related products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variants, establishing shipping prices etc…but there isn’t anything that should represent also much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You are stuck nonetheless, you could always get in touch with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations should not be interpreted as legal advice, but I am planning to do my very best to spell out some of the major GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s typically a great idea to consult a lawyer about what to do); and even when your business is not located in the EU, then you still need to comply with the regulations where any website visits in the EU are worried.
Based on my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit consent from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits onto a site (and to log that approval ).
There does not seem to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, although you will need to devote time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their consent to conduct cookies Ecwid Or Woocommerce
· Allows them to revoke consent at a later point
So for Instance, If you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner in place which does all of the above.
Nowout of the box at Least there isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only alternative on this front that I can locate, the’EU cookie banner’, doesn’t seem to supply the essential performance — despite costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid users would be to use a professional product such as CookiePro, which does supply all the essential performance to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you’ll need to put quite a lot of time apart to set it up.
Setup and Layout
I Truly like The fact that you can run a website without paying for anything. This makes the installation process that much easier, because you simply need to punch in your email and create a password to go right to the backend interface.
The machine has Wizards for every platform that you would like to place your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on the place you want to market.
The backend Design is flawless, since it walks you through each website creation and integration step with some fine text and photos. Once you get your shop implemented on a site or social page it appears fairly slick.
The design Depends somewhat on the theme you’ve got on your website, but as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag area, which can be outstanding and easy to find for customers when they wish to checkout.
Although many Sites will be mobile friendly, it;s fine understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the go, while also providing your customers a chance to buy products from the cell interface.
The final Design thing that makes sense to mention is your language tool. Since conducting an internet store generally requires you to attain out to people from all over the planet, you are bound to stumble upon a few clients who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is not a problem at all.
The Ecwid App Market
Having the Opportunity to install software is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid includes a location called the Ecwid App Market. It provides 65 applications, helping retailers extend their store functionality easily. Ecwid Or Woocommerce
Some of the programs Will help you out with reviews and rating, rewards programs, automatic ad tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you would typically have to employ additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google with no excess effort. It gets even better with WordPress websites, since you acquire access to additional search engine optimization plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so you may just go in there and type in a product name, price and picture then save the merchandise for afterwards. Of course you could always open the Powerful Options, however they separate these for when you’re ready to get started ramping up your own store.
As an example of the inventory Rich management toolset, you obtain access to items like from stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature which is one of my favorite ways to talk with companies. Only send them a query and you can work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, maintaining the response time brief and encourage quality high.
In my mind, the Platform has all you might want concerning support.
Payments and Security
It’s not necessarily Simple to locate an ecommerce platform that does not charge transaction fees, but that is just what you get with Ecwid. They never charge any kind of transaction fee with any of the programs they offer, making it desirable for any store that’s hoping to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to set up something like PayPal or Stripe to process all the trades that come through your website. It’s rather simple to employ these systems, because Ecwid integrates with over 40 international payment options. However, each of those processors have their particular transaction fees so you have to prepare for these.
It is quite Evident that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 accredited service provider. The company also claims that every trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Or Woocommerce
Imagine if you Would love to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a very easy way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are quite a few ways to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who need a store fast, but have yet to create a full site in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations offered from the Ecwid Program store.
· You can not change merchandise URLs, which is slightly annoying from an SEO perspective.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) sounds difficult.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free program like mad, and mention that many other platforms drag you into a free trial, even where you may finally have to pay.
That is where Ecwid stands out, and you can see that the other payment programs are fairly reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get things like an iPhone management program. The company program goes up to 2500 products for a superb price and you get live chat service. Priority support comes along with the Unlimited plan and you can also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You can see that it’s actually more affordable than many of the other platforms we’ve reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I am Beginning to think that Ecwid is among the greatest ways to sell online, as long as you employ the best methods to enhance your sales online too. Ecwid is a slick system, with superb simple implementation measures, which makes it ideal for the small business audience. Ecwid Or Woocommerce