Intro Ecwid Order Api
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you run a small business website it often becomes tricky when you would like to attract on a brand new ecommerce platform or perhaps just alter your site at all. Read our Ecwid review to discover more about this option. Ecwid Order Api
Many solutions Purposefully create a closed system, which can be tedious to move away from as soon as you get started. However, with a platform called Ecwid, you no longer need to be concerned about it. In fact, the whole goal of the company, which started in 2009, is to quickly and quickly create an online store system in your present websites.
You don’t have To make a completely different website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
This raised my Attention, since I understand the struggles that come along with trying to migrate websites, particularly when it comes to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t only a platform for people in the US or Europe. Even companies in developing nations have a chance to find an internet store going, and you don’t have to trash your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you’re not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce functionality, Ecwid is targeted more towards people who currently have a site and just want to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of products, and add photos, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments etc — all the crucial stuff that you’d expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce site; instead, it’s intended to enable you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will let you create a one-page standalone offering. We are going to talk via this in more depth later on in the review.) Ecwid Order Api
The Product operates by providing you a widget which gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an existing website or societal media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t need to start a brand new site. The primary feature is that you can take your old site and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto several other websites if you plan on selling elsewhere on the web. Manage all of these websites from one location rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to generate a few sales and all of these earnings are represented onto the backend of your site.
The system is Also designed to integrate well with social networks, so that you may sell your items on Facebook if needed. 1 part of Ecwid that we especially enjoy is the delivery facet. With real time shipping integrations you constantly know what’s happening with your requests and where they are being sent to.
What other trendy Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The system has over 43 translations for selling round the world
You get lots of promotional tools like vouchers, discounts, and bulk pricing and much more
Create your own customized email notifications
Use the automatic tax solution (automatic tax charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not just online but in bodily locations too — in shops, market stalls, at theatres and so forth.
Together with Ecwid’s POS Performance, regardless of whether a customer purchases a product in shop, online, on their phone or through Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / trade info.
There is a few ways you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid say it’ll be available soon — but they’ve been saying that for quite a while now). Ecwid Order Api
If you’re based outside That the US / UK, or want to work with another mobile device type, the good thing is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on most of paid-for programs, you’ll want to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktop, tablet computers and cellular. In an era where smartphone internet surfing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it is a fairly Basic plan, where attributes like discount coupons and support aren’t available, and it merely allows you to sell up to 10 products in 2 categories — but this may really be adequate for some customers, and using it’s a fantastic way to try out the system.
However, A key point to notice about the free program is the fact that it is not great from an search engine optimization standpoint — you need to be on a paid program to ensure that your product pages talk to search engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of functionality — they force you to rely on third party programs, the creation of multiple stores or Google Translate to supply different language variations of your shop, which can be less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I could tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so if you include some keywords on your product name (maybe not a bad idea anyway) that your URL will include them too. This serves as a tool of a workaround, but I would prefer full control over URLs. Ecwid Order Api
One place where Ecwid doesn’t perform so Well on the search engine optimization front involves AMP — accelerated mobile pages. As its name implies, AMP pages load faster on cellular devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something which is considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or even Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (again, in CSV format) and means that should you ever feel the need to migrate your store to another e-commerce platform, then you shouldn’t have some major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce performance from this box, so anyone wanting to market on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling goods from certain countries). The other main problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into a Squarespace website is quite easy: it is a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated program is offered by Ecwid to enable you integrate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing goods like Shopify provide a much broader range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing for you to set up Ecwid on these platforms quite easily. Ecwid Order Api
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you receive a vertical menu on the left which lets you access key performance, and the place on the right is used to edit or display related products, website reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variants, establishing shipping rates etc…but there isn’t anything here that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is provided to you when you log in for the very first time.
If You are stuck however, you can always get in touch with Ecwid’s support staff — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations should not be interpreted as legal advice, but I am going to do my best to spell out some of the key GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is usually a good idea to speak with an attorney on what to do); and even if your company is not based in the EU, then you still will need to obey the regulations where any site visits in the EU are worried.
Based on my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information securely
· Get explicit consent from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a website (and also to log that consent).
There doesn’t seem to be Anything that stops you meeting the first three requirements easily enough with Ecwid, although you will have to devote time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to exhibit a cookie cutter banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their approval to conduct biscuits Ecwid Order Api
· Enables them to revoke consent at a later point
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking GDPR laws unless you’ve got a banner in place which does all of the above.
Now, out of the box at Least there is not a means to deal with the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only option on this front I can locate, the’EU cookie banner’, does not appear to supply the necessary functionality — despite costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid consumers would be to use a professional product like CookiePro, which will supply all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you’ll want to set quite a lot of time aside to set it up.
Setup and Layout
I really like The simple fact which you can run a web site without paying for anything. This makes the setup process that much simpler, since you simply have to punch in your email and create a password to proceed right to the backend interface.
The machine has Wizards for every platform that you would like to place your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on the place you would like to market.
The backend Design is perfect, because it walks you through each website creation and integration step with a few fine text and photos. As soon as you get your shop implemented on a site or societal page it looks fairly slick.
The layout Depends somewhat on the theme you’ve got on your site, however as you can see below, it displays photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to locate for customers when they wish to market.
Although many Sites will be mobile friendly, it;s fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your clients an opportunity to get products from the mobile interface.
The final Design item which makes sense to mention is the vocabulary tool. Since conducting an online store generally requires you to reach out to people from throughout the world, you’re bound to stumble upon some clients who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s not a problem at all.
The Ecwid Program Market
Having the Opportunity to install applications is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid has a place known as the Ecwid App Market. It offers 65 software, helping retailers extend their shop functionality easily. Ecwid Order Api
A Few of the programs Can help you out with reviews and rating, rewards programs, automated advertising tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present website, so you’d typically have to implement additional SEO and marketing tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no extra effort. It gets better with WordPress websites, as you acquire access to additional SEO plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so you can just go in there and sort in a product name, price and picture then save the merchandise for later. Obviously you could always open the Powerful Options, but they separate these for when you are all set to start ramping up your own store.
As an example of the inventory Rich management toolset, you obtain access to things like out of stock merchandise tracking, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature which is one of my favorite ways to converse with companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, maintaining the response time short and support quality high.
In my mind, the Platform has all you might want in terms of support.
Payments and Security
It’s not always Easy to find an ecommerce platform which does not charge fees, but that is exactly what you get with Ecwid. They never control any kind of trade fee with any of the plans they offer, making it desirable for any store that is trying to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all of the trades that come through your site. It’s pretty easy to employ these systems, because Ecwid integrates with over 40 international payment choices. However, each one of those processors have their particular transaction fees so you have to prepare for them.
It is quite Clear that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 accredited service provider. The business also claims that every trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Order Api
What if you Would like to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are a number of ways to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who want a store fast, but have yet to develop a complete site to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous in terms of attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of apps / integrations available from the Ecwid Program store.
· You can not change product URLs, which is slightly annoying from an search engine optimization point of view.
· You can not create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) sounds difficult.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four strategies, among which is totally free. They promote the free plan like crazy, and mention that a number of different platforms drag you into a free trial, even where you will eventually need to pay.
This is where Ecwid stands out, and you can see that the other payment plans are rather affordable.
The Free plan Lets you sell 10 products, while the Venture plan ups that depend to 100 products and you get things like an iPhone direction program. The Business program goes up to 2500 products for a superb price and you get live chat support. Priority support comes along with the Unlimited program and you might also market an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the market. You may see that it’s actually more affordable than many of the other platforms we have reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Starting to think that Ecwid is one of the best ways to market online, provided that you implement the best methods to improve your earnings online as well. Ecwid is a slick system, with super easy implementation steps, making it perfect for the small business crowd. Ecwid Order Api