Introduction Ecwid Overview
Have you ever Wondered if you are using the ideal ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you run a small business website it frequently becomes tricky when you want to bring on a brand new ecommerce platform or even just alter your website at all. Read our Ecwid review to find out more about this option. Ecwid Overview
Many options Purposefully create a closed system, which is tedious to move away from as soon as you begin. But with a platform called Ecwid, you do not need to be concerned about it. In fact, the whole goal of the company, which started in 2009, would be to quickly and inexpensively create an online store system on your existing websites.
You don’t have To create a completely different site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re all set.
This increased my Attention, since I understand the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not only a platform for people in the united states or Europe. Even companies in developing nations have a opportunity to find an internet store heading, and you don’t even have to trash your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you are not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and secure.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What’s Ecwid, and how does this function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new website with e-commerce performance, Ecwid is geared more towards people who already have a website and just want to add an internet store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all goods, and include photos, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments and so on — all the key stuff that you would expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to let you produce a fully-featured, standalone e-commerce site; rather, it’s intended to enable you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that does allow you create a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) Ecwid Overview
The Product operates by giving you a widget that gets put on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing site or social networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand-new site. The main attribute is that you can choose your old site and immediately integrate the Ecwid system within a couple of minutes.
You can also Mirror the system onto several other websites if you anticipate selling elsewhere on the web. Handle all of these websites from 1 place instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to make a number of sales and each one of these earnings are represented on the backend of your website.
The system is Also made to integrate well with social networks, so that you can sell your things on Facebook if desired. One part of Ecwid that we particularly enjoy is the shipping aspect. With real-time transport integrations you constantly know what’s happening with your orders and at which they’re being shipped to.
What other cool Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The machine has over 43 translations for selling round the planet
You get a Lot of promotional instruments such as coupons, discounts, and bulk pricing and more
Create your own customized email alerts
Use the automatic tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not only online but in bodily locations too — in stores, market stalls, at concerts and so on.
With Ecwid’s POS Functionality, irrespective of whether a customer buys a product in store, online, on their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / trade information.
There’s a couple of ways you can use this attribute: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it is not yet available on Android apparatus. (On their site, Ecwid say it will be available soon — but they’ve been saying that for quite some time now). Ecwid Overview
If you’re located outside The US / UK, or need to utilize another mobile device kind, the fantastic news is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on most of paid-for plans, you’ll want to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet and mobile. In an era where smartphone web surfing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it’s a pretty Basic plan, where features like discount coupons and support aren’t accessible, and it merely lets you sell up to 10 products in two categories — but this may actually be sufficient for some customers, and using it is a good way to try out the system.
However, A key point to note about the free program is that it is not good from an search engine optimization standpoint — you need to be on a paid plan to ensure your product pages speak to search engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts could be mechanically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this sort of performance — that they force you to rely on third party apps, the production of multiple shops or Google Translate to supply different language versions of your shop, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You can edit the title of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I can tell But you can not manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the name you have given to your own product – so in the event that you include some keywords on your product name (maybe not a bad idea anyhow ) that your URL will comprise them also. This functions as something of a workaround, but I would prefer full control over URLs. Ecwid Overview
1 place where Ecwid does not perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on mobile devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something that’s believed by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or even Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (again, in CSV format) and means that if you ever feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have any major difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality out of this box, so anybody wanting to sell on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you are selling products from particular countries). The other main issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into a Squarespace site is quite simple: it is a simple matter of including a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A committed program is offered by Ecwid to enable you integrate the product onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing goods like Shopify offer a much wider assortment of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms quite easily. Ecwid Overview
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you receive a vertical menu on the left which lets you access key performance, and the place on the right can be used to edit or display associated products, site content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head about producing catalogues and product variants, setting up transport rates etc…but there is nothing here that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You are stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please be aware the below observations should not be interpreted as legal advice, but I am going to do my very best to spell out a number of the key GDPR issues facing Ecwid consumers under.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is usually a great idea to consult an attorney on what to do); and even when your business isn’t located in the EU, then you still need to obey the regulations where any website visits in the EU are worried.
According to my Understanding of the key GDPR rules, the principal priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from people registering to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits onto a site (and also to log that approval ).
There does not seem to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, although you will need to spend time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their approval to conduct biscuits Ecwid Overview
· Enables them to revoke consent at a later stage
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking up GDPR legislation unless you have a banner set up which does all the above.
Now, out of the box at Least there isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there a decent program accessible from the Ecwid app shop (the only alternative on front that I can locate, the’EU cookie banner’, does not appear to supply the essential performance — even though costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid consumers is to use a professional product such as CookiePro, which does supply all the necessary functionality to generate cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you will need to set quite a great deal of time apart to set it up.
Installation and Layout
I really enjoy The simple fact that you’re able to run a website without paying for anything. This makes the setup process that much easier, because you simply have to punch in your email and create a password to proceed straight to the backend port.
The system has Wizards for every platform that you would like to set your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on where you want to sell.
The backend Design is flawless, because it walks you through every website creation and integration step with a few nice text and photos. Once you get your shop implemented on a site or societal page it looks fairly sleek.
The layout Depends somewhat on the subject you’ve got on your site, but as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which can be outstanding and easy to locate for customers when they wish to checkout.
Though many Websites will be cellular friendly, it;s nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your clients a chance to get products from the cell interface.
The final Design thing which makes sense to mention is the language instrument. Since running an internet store generally requires you to attain out to individuals from throughout the planet, you are bound to stumble upon some clients who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid Program Market
Having the Chance to install software is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid has a place known as the Ecwid App Market. It offers 65 applications, helping retailers extend their shop functionality readily. Ecwid Overview
Some of the apps Can give you a hand with reviews and rating, rewards programs, automatic advertising tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you would normally need to employ additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google without any excess work. It gets better with WordPress websites, since you acquire access to additional SEO plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so that you may just go in there and type in a product name, price and image then save the merchandise for afterwards. Obviously you can always open up the More Powerful Options, but they different these for if you are ready to start ramping up your store.
As an example of the stock Rich management toolset, you obtain access to things like from stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute that is one of my favourite ways to converse with companies. Only send them a query and you can work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, keeping the response time short and encourage quality high.
In my eyes, the Platform has all you could want concerning support.
Payments and Security
It’s not always Simple to locate an ecommerce platform that does not charge fees, but that’s just what you get with Ecwid. They never charge any kind of trade fee with any of those plans they provide, which makes it desirable for any shop that is trying to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to setup something like PayPal or Stripe to process all of the trades that come through your site. It is pretty easy to employ these systems, because Ecwid incorporates with over 40 international payment choices. However, each one of those processors have their particular trade fees so that you have to prepare for these.
It’s quite Evident that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 accredited supplier. The company also states that each trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Overview
Imagine if you Would like to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are quite a few strategies to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your store.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for merchants who want a store fast, but have yet to create a full website in order to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is rather generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of programs / integrations available in the Ecwid Program shop.
· You can’t alter product URLs, which is slightly annoying from an SEO point of view.
· You can not create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds difficult.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is completely free. They market the free plan like crazy, and mention that a number of different platforms drag you in free trial, where you will finally have to pay.
That is where Ecwid stands outside, and you’ll be able to see that the other payment programs are rather reasonably priced.
The Free plan Allows you to sell 10 products, whereas the Venture program ups that depend to 100 goods and you get things like an iPhone management app. The Business program goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited program and you might also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it’s actually more affordable than a lot of the other programs we’ve reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Beginning to think that Ecwid is among the greatest ways to sell online, provided that you employ the best ways to improve your sales online too. Ecwid is a slick system, with superb easy implementation steps, which makes it ideal for your small business crowd. Ecwid Overview