Introduction Ecwid Package Of Product
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you run a small company website it frequently becomes tricky once you would like to bring on a brand new ecommerce platform or even just alter your website at all. Read our Ecwid review to find out more about this solution. Ecwid Package Of Product
Many options Intentionally create a closed system, which can be tedious to move away from once you begin. But with a platform named Ecwid, you do not have to worry about this. In fact, the entire goal of the business, which started in 2009, would be to quickly and quickly make an online store system in your existing websites.
You do not have To make a completely different site. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
This raised my Attention, because I know the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I wanted to gather a comprehensive review of this Ecwid system to find out whether it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t just a platform for most people in the united states or Europe. Even companies in developing nations have a chance to get an online store going, and you don’t have to squander your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh site with e-commerce performance, Ecwid is targeted more towards people who already have a site and just want to add an internet store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all goods, and add photographs, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments etc — all of the crucial things that you’d expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you produce a fully-featured, standalone e-commerce site; rather, it is intended to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will let you produce a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Ecwid Package Of Product
The Product works by giving you a widget which gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing website or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand new site. The main feature is that you can take your old site and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system on various different websites if you anticipate selling elsewhere on the web. Manage all of these websites from 1 location instead of switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to generate a number of sales and all of these sales are reflected onto the back part of your site.
The system is Also made to integrate well with social networks, and that means that you may sell your items on Facebook if needed. One part of Ecwid we especially enjoy is the delivery aspect. With real-time transport integrations you always know what’s happening with your orders and at which they are being shipped to.
What other cool Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The system has over 43 translations for selling around the planet
You get lots of promotional tools such as vouchers, discounts, and bulk pricing and much more
Create your own customized email notifications
Use the automated tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not just online but in physical locations too — in shops, market stalls, at theatres and so on.
With Ecwid’s POS Functionality, regardless of if a customer purchases a product in store, online, in their phone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / transaction information.
There is a few methods you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in the US and UK. Secondly, it’s not yet available on Android apparatus. (On their site, Ecwid say it will be available shortly — but they have been saying that for quite a while now). Ecwid Package Of Product
If you’re located outside That the US / UK, or need to work with another mobile device kind, the good news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on most of paid-for programs, you will need to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet and cellular. In a age where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it’s a pretty Basic plan, where attributes such as discount vouchers and support are not available, and it merely lets you sell up to ten products in 2 categories — but this could really be adequate for some users, and using it’s a fantastic way to try out the system.
However, A key point to notice about the free program is that it is not great from an search engine optimization point of view — you have to be on a paid plan to make certain your product pages talk to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be mechanically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this sort of performance — they force you to rely on third party apps, the creation of numerous stores or Google Translate to supply different language versions of your store, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the name you’ve given to your product – so if you include some keywords on your product title (not a bad idea anyhow ) your URL will include them too. This serves as something of a workaround, but I would prefer full control over URLs. Ecwid Package Of Product
1 area where Ecwid does not perform so Well on the SEO front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load quicker on cellular devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something which is believed by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike most competing products like Bigcommerce or Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (again, in CSV format) and means that should you feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have any major problems doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce performance from this box, so anybody wanting to market on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only functions if you’re selling products from certain countries). Another principal problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace site is quite easy: it’s a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A dedicated app is provided by Ecwid to allow you integrate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing products such as Shopify provide a much wider range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms very easily. Ecwid Package Of Product
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online shop builders, you get a vertical menu on the left which lets you access key performance, and the place on the right is used to display or edit associated products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variations, setting up transport prices and so on…but there is nothing that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You’re stuck however, you can always get in contact with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to take advantage of the included customization service (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal advice, but I am going to do my best to spell out some of the key GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are several legal steps that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s typically a good idea to speak with an attorney on what to do); and even when your company is not based in the EU, then you still need to obey the regulations where any website visits in the EU are concerned.
According to my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from those signing up to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a website (and to log that approval ).
There does not seem to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, although you will have to devote time and potentially money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their consent to conduct cookies Ecwid Package Of Product
· Enables them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking up GDPR laws unless you’ve got a banner in place which does all of the above.
Now, out of the box at There isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only option on front I can find, the’EU cookie banner’, doesn’t seem to provide the essential functionality — despite costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid users would be to use a specialist product like CookiePro, which does provide all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a great deal of configuration and you’ll want to put quite a lot of time apart to set this up.
Installation and Layout
I really enjoy The fact that you’re able to run a website without paying anything. This makes the setup process that much simpler, because you just have to punch in your email and create a password to go straight to the backend interface.
The machine has Wizards for every platform that you would like to set your store on. If you have a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on where you would like to sell.
The backend Design is perfect, since it walks you through each website creation and integration step with a few nice photos and text. Once you obtain your shop implemented on a site or societal page it looks fairly sleek.
The design Depends upon the theme you’ve got on your site, however as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be outstanding and easy to locate for clients when they want to market.
Although many Websites will be cellular friendly, it;s nice understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your clients an opportunity to buy products from the mobile interface.
The closing Design item that makes sense to mention is the language instrument. Since conducting an internet store generally requires one to reach out to individuals from throughout the world, you’re bound to stumble upon a few customers who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s no problem in any respect.
The Ecwid Program Market
Having the Opportunity to install software is a sure fire way to scaling your ecommerce site in a reasonable manner. Ecwid includes a place called the Ecwid App Market. It offers 65 applications, helping retailers extend their shop functionality readily. Ecwid Package Of Product
A Few of the programs Will give you a hand with rating and reviews, rewards programs, automatic ad tools, analytics, custom design themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you would normally need to implement additional SEO and advertising tools to really get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google without any excess work. It gets even better with WordPress sites, as you gain access to additional SEO plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so that you can just go in there and type in a product name, price and image then save the merchandise for later. Of course you can always open up the Powerful Options, however they separate these for if you’re ready to get started ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to things like from stock product tracking, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature which is one of my favorite ways to talk to companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, keeping the response time brief and support quality .
In my mind, the Platform has all you could want in terms of support.
Payments and Security
It’s not necessarily Simple to locate an ecommerce platform that does not charge transaction fees, but that is exactly what you get with Ecwid. They never control any kind of trade fee with any of those programs they offer, making it desirable for any store that’s hoping to keep costs down and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to setup something such as PayPal or Stripe to process all the trades that come through your site. It is rather simple to implement one of these systems, because Ecwid incorporates with over 40 global payment options. However, each one of those processors have their particular trade fees so you need to get ready for these.
It is rather Evident that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 certified supplier. The company also states that every trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Package Of Product
What if you Would love to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to any existing website.
· Point-of-sale functionality is available, and there are quite a few ways to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who need a shop quickly, but have yet to develop a complete website to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is rather generous in terms of features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations offered from the Ecwid App store.
· You can not change product URLs, which can be slightly annoying from an search engine optimization perspective.
· You can not create AMP versions of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) seems difficult.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free plan like crazy, and mention that a number of different platforms drag you in free trial, where you will eventually have to pay.
That is where Ecwid stands out, and you can see that the other payment programs are rather reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture program ups that count to 100 products and you get things like an iPhone direction app. The company program goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes alongside the Unlimited program and you might also sell an unlimited number of products.
Ecwid is one of The cheapest solutions available on the market. You can see that it’s actually cheaper than many of the other programs we’ve reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Starting to believe that Ecwid is among the best ways to market online, provided that you implement the best methods to improve your earnings online as well. Ecwid is a slick system, with superb easy implementation measures, making it perfect for the small business crowd. Ecwid Package Of Product