Intro Ecwid Partners
Have you ever Wondered if you are using the right ecommerce platform for selling on the internet? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky when you would like to attract on a brand new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Partners
Many options Purposefully create a closed system, which can be tedious to move away from as soon as you get started. However, with a stage called Ecwid, you no longer have to worry about this. Actually, the whole goal of the business, which began in 2009, would be to quickly and inexpensively make an online store system in your present websites.
You do not have To create a completely different site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
This increased my Attention, because I understand the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I wanted to put together a comprehensive review of the Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not just a platform for people in the united states or Europe. Even companies in developing countries have a opportunity to find an internet store going, and you don’t have to squander your previous website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not certain what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce functionality, Ecwid is geared more towards people who already have a website and just wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of products, and include photos, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments etc — all of the crucial things that you would expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce website; instead, it’s intended to allow you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will let you create a one-page standalone offering. We are going to talk via this in more depth later on in the review.) Ecwid Partners
The Product works by giving you a widget which gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing site or social networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand-new website. The main feature is that you can take your old site and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the system onto several other websites if you anticipate selling elsewhere online. Handle all of these websites from one location instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to generate a few sales and each one these earnings are represented on the backend of your site.
The system is Also made to integrate nicely with social networks, and that means you can sell your items on Facebook if desired. One part of Ecwid that we especially enjoy is the delivery facet. With real time shipping integrations you always know what’s going on with your requests and at which they’re being sent to.
What other trendy Things are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The system has over 43 translations for sale around the planet
You get a Lot of promotional instruments like vouchers, discounts, bulk pricing and much more
Create your personalized email alerts
Use the automated tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not only online but in bodily locations too — in shops, market stalls, at theatres and so forth.
With Ecwid’s POS Functionality, irrespective of whether a customer buys a product in store, online, in their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and customer / trade information.
There’s a couple of methods you can use this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in the US and UK. Secondly, it’s not yet available on Android apparatus. (On their site, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). Ecwid Partners
If you are based outside The US / UK, or need to utilize another mobile device type, the fantastic news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on most of paid-for programs, you will need to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet computers and mobile. In an era where smartphone web browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it is a fairly Basic plan, where attributes like discount coupons and service aren’t accessible, and it merely allows you to sell up to ten products in 2 categories — but this could really be sufficient for some users, and using it is a fantastic way to try out the system.
But, A vital point to note about the free plan is the fact that it isn’t great from an search engine optimization point of view — you need to be on a paid program to make certain that your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack because its storefronts could be mechanically translated into nearly 50 distinct languages — clients can see your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this functionality by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of performance — that they force you to rely on third party programs, the creation of multiple stores or Google Translate to provide different language variations of your store, which is less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the title of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the name you have given to your own product – so if you include some keywords in your product title (not a bad idea anyhow ) your URL will include them too. This functions as something of a workaround, but I would prefer full control over URLs. Ecwid Partners
1 area where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As the name implies, AMP pages load faster on cellular devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something that’s believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or even Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (again, in CSV format) and means that should you ever feel the need to migrate your shop to another e-commerce platform, you shouldn’t have some major problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance out of this box, so anyone wanting to sell on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the number of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you are selling goods from certain countries). The other principal problem with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace site is quite simple: it’s a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A committed program is offered by Ecwid to enable you integrate the product on a Wix store easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be more extensive — competing goods such as Shopify provide a much wider range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you install Ecwid on these platforms very easily. Ecwid Partners
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you get a vertical menu on the left which allows you to access key performance, and the area on the right is used to display or edit related products, site content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variants, establishing transport rates and so on…but there is nothing that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you when you log in for the very first time.
If You are stuck however, you could always get in contact with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to take advantage of the included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please be aware the below observations should not be interpreted as legal information, but I am planning to do my best to spell out a number of the major GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are several legal measures that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is typically a good idea to consult an attorney on what to do); and even if your business is not based in the EU, then you still will need to obey the regulations where any site visits in the EU are concerned.
Based on my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit permission from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a site (and also to log that approval ).
There doesn’t Appear to be Whatever stops you meeting the first three requirements easily enough with Ecwid, although you will have to devote time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their approval to run biscuits Ecwid Partners
· Allows them to revoke consent at a later stage
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking GDPR legislation unless you’ve got a banner set up which does all of the above.
Nowout of the box at There isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there a decent program accessible from the Ecwid app shop (the only alternative on front that I can locate, the’EU cookie banner’, does not seem to provide the necessary functionality — even though costing $1.99 per month to use).
It Appears to me that the only option available to Ecwid consumers is to use a specialist product such as CookiePro, which will provide all the necessary performance to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you’ll want to put quite a lot of time aside to set this up.
Setup and Design
I really like The simple fact which you can run a web site without paying anything. This makes the installation process that much easier, since you simply have to punch in your email and create a password to go straight to the backend interface.
The machine has Wizards for every platform that you want to place your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on where you would like to sell.
The backend Design is perfect, because it walks you through each website creation and integration step with some fine photos and text. As soon as you obtain your store implemented on a site or social page it looks fairly slick.
The layout Depends upon the subject you’ve got on your site, however as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag place, which can be outstanding and easy to find for clients when they wish to market.
Though many Websites are going to be mobile friendly, its fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your customers an opportunity to get products from the mobile interface.
The closing Design item which makes sense to mention is the vocabulary instrument. Since running an online store generally requires you to reach out to people from throughout the world, you are bound to stumble upon some clients who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that’s no problem at all.
The Ecwid Program Economy
Possessing the Opportunity to put in applications is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid has a place called the Ecwid App Market. It offers 65 software, helping merchants extend their store performance easily. Ecwid Partners
Some of the apps Can give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, custom design themes and more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you’d typically have to implement additional SEO and advertising tools to really get out the word. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no extra effort. It gets better with WordPress websites, since you gain access to additional search engine optimization plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so that you can just go in there and sort in a product name, price and picture then save the product for later. Obviously you could always open the Powerful Options, however they different these for if you are ready to get started ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to items like out of stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature that is always one of my favourite ways to talk to companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, maintaining the response time brief and support quality .
In my mind, the Platform has everything you could want concerning support.
Payments and Security
It’s not always Simple to locate an ecommerce platform that doesn’t charge fees, but that’s exactly what you get with Ecwid. They never control any sort of transaction fee with any of the plans they provide, making it desirable for any shop that is hoping to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to set up something like PayPal or Stripe to process all of the transactions that come through your website. It’s pretty easy to employ one of these systems, because Ecwid integrates with over 40 global payment choices. However, each of these processors have their particular trade fees so you have to prepare for these.
It’s rather Evident that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 accredited supplier. The business also claims that every transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Partners
What if you Would like to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a very easy way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are quite a few strategies to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who want a shop quickly, but have yet to create a full site in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous in terms of attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of apps / integrations available in the Ecwid Program shop.
· You can not alter product URLs, which is slightly annoying from an SEO perspective.
· You can not create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) seems difficult.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They market the free plan like mad, and mention that many other platforms drag you into a free trial, where you may finally need to pay.
This is where Ecwid stands outside, and you can see that the other payment programs are rather reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture plan ups that depend to 100 goods and you get things like an iPhone management app. The Business program goes up to 2500 products for a superb price and you also get live chat service. Priority support comes alongside the Unlimited program and you might also market an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You may see that it’s actually more affordable than many of the other programs we have reviewed previously, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Starting to think that Ecwid is one of the best ways to sell online, provided that you employ the best methods to enhance your earnings online as well. Ecwid is a slick system, with super easy implementation measures, making it ideal for the small business crowd. Ecwid Partners