Intro Ecwid Payments
Have you ever Wondered if you are using the ideal ecommerce platform for selling online? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small business website it frequently becomes tricky once you want to bring on a brand new ecommerce platform or even just modify your website whatsoever. Read our Ecwid review to discover more about this option. Ecwid Payments
Many options Intentionally make a closed system, which is tedious to move away from as soon as you get started. But with a stage named Ecwid, you no longer have to worry about this. Actually, the whole aim of the company, which started in 2009, is to quickly and inexpensively make an online store system on your present websites.
You do not have To create a whole new website. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
This increased my Attention, because I know the struggles that come along with trying to migrate websites, especially when it comes to ecommerce. So, I wanted to put together a comprehensive review of the Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not only a platform for people in the US or Europe. Even companies in developing countries have a chance to get an online store going, and you do not even have to squander your prior site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you’re not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce performance, Ecwid is geared more towards people who already have a website and just wish to add an internet store to it.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of goods, and include photos, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments etc — all of the key stuff that you’d expect to be able to do using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to create a fully-featured, standalone e-commerce website; instead, it is designed to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that does let you produce a one-page standalone offering. We’ll talk via this in more depth later on in the inspection.) Ecwid Payments
The Product operates by providing you a widget which gets placed on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present website or social networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand new site. The primary feature is that you can choose your old site and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system on several different sites if you plan on selling elsewhere online. Handle all these websites from 1 place rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to generate a few sales and each one these sales are represented on the backend of your website.
The system is Also designed to integrate nicely with social networks, and that means you may sell your items on Facebook if needed. One part of Ecwid we especially enjoy is the delivery facet. With real time shipping integrations you always know what’s happening with your requests and at which they are being sent to.
What other trendy Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The machine has over 43 translations for sale around the world
You receive lots of promotional instruments like coupons, discounts, bulk pricing and much more
Create your own customized email notifications
Use the automated tax solution (automatic taxation rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not only online but in physical places too — in stores, market stalls, in theatres and so on.
With Ecwid’s POS Performance, regardless of if or not a customer buys a product in store, online, in their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / transaction information.
There is a couple of ways you can use this feature: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in the US and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid say it’ll be available soon — but they have been saying that for quite some time now). Ecwid Payments
If you are located outside That the US / UK, or need to work with another mobile device type, the fantastic thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS option on most of paid-for plans, you will need to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet computers and cellular. In a age where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a totally free plan.
Granted, it’s a fairly Basic plan, in which attributes like discount coupons and service aren’t available, and it only allows you to sell up to ten products in two categories — but this may really be sufficient for some customers, and using it’s a good way to try the system out.
But, A vital point to notice about the free program is the fact that it isn’t great from an search engine optimization point of view — you have to be on a paid plan to make certain your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 different languages — clients can see your shop in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of performance — they force you to rely on third party apps, the creation of numerous shops or Google Translate to supply different language variations of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
As far as I could tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the name you have given to your own product – so in the event that you include some keywords on your product title (not a bad idea anyhow ) your URL will include them too. This functions as something of a workaround, but I would prefer whole control over URLs. Ecwid Payments
1 area where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on mobile devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike most rival products like Bigcommerce or even Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (in CSV format) and means that should you feel the need to migrate your shop to another e-commerce platform, you should not have any significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce functionality from this box, so anybody wanting to sell on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the number of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And with Stripe only works if you’re selling products from particular countries). Another principal issue with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace website is very easy: it’s a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A dedicated program is provided by Ecwid to allow you incorporate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing goods like Shopify provide a much wider assortment of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms quite easily. Ecwid Payments
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you receive a vertical menu on the left which allows you to access key functionality, and the area on the right is used to display or edit related products, website reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variants, setting up shipping rates and so on…but there isn’t anything here that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You are stuck however, you could always get in touch with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal information, but I am going to do my best to spell out a number of the key GDPR problems facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s typically a good idea to speak with a lawyer about what to do); and even when your business isn’t located in the EU, then you still need to comply with the regulations where any site visits from the EU are worried.
According to my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from people registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a site (and to log that consent).
There doesn’t seem to be Whatever stops you meeting the first three requirements readily enough with Ecwid, although you will need to devote time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior permission’)
· Logs their approval to run cookies Ecwid Payments
· Allows them to revoke approval at a later stage
So for Instance, If you Use a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking GDPR legislation unless you’ve got a banner in place which does all the above.
Now, out of the box at Least there is not a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app store (the only alternative on front I can locate, the’EU cookie banner’, does not seem to provide the essential performance — even though costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid consumers would be to use a specialist product such as CookiePro, which will supply all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you’ll want to set quite a great deal of time aside to set it up.
Setup and Design
I Truly enjoy The simple fact which you’re able to run a website without paying for anything. This makes the setup process that much simpler, because you simply have to punch in your email and create a password to go right to the backend port.
The machine has Wizards for each platform that you want to set your store on. In case you have a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on the place you want to sell.
The backend Design is perfect, since it walks you through each site creation and integration step with some fine photos and text. Once you obtain your shop implemented on a website or social page it looks fairly sleek.
The layout Depends upon the theme you’ve got on your website, however as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to find for customers when they wish to checkout.
Although many Sites are going to be cellular friendly, its nice understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the go, while also providing your customers an opportunity to get products from the mobile interface.
The final Design item which makes sense to mention is the language tool. Since running an online store generally requires one to reach out to individuals from throughout the world, you are bound to stumble upon some customers who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that is not a problem in any respect.
The Ecwid Program Market
Possessing the Opportunity to put in applications is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid has a location known as the Ecwid App Market. It provides 65 software, helping retailers extend their store functionality easily. Ecwid Payments
Some of the apps Can help you out with rating and reviews, rewards programs, automatic ad tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you’d typically have to implement additional SEO and marketing tools to truly get the word out. That said, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no excess work. It gets even better with WordPress sites, as you gain access to additional SEO plugins and also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Concise and clear, so that you may just go in there and type in a product name, price and image then save the merchandise for afterwards. Obviously you could always open up the Powerful Options, however they different these for when you are ready to start ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to things like out of stock product tracking, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Earnings feature that is one of my favorite ways to converse to companies. Only send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat service and email support, keeping the response time short and encourage quality .
In my mind, the Platform has all you could want in terms of support.
Payments and Security
It’s not always Simple to find an ecommerce platform that does not charge transaction fees, but that is just what you get with Ecwid. They never control any sort of trade fee with any of the plans they offer, which makes it desirable for any shop that is trying to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you have to setup something such as PayPal or Stripe to process all of the transactions that come through your site. It’s pretty easy to employ these systems, because Ecwid incorporates with over 40 global payment options. However, each one of these processors have their own trade fees so you have to prepare for them.
It is quite Clear that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 certified service provider. The business also claims that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Payments
Imagine if you Would love to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are a number of ways to implement it.
· The product is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who want a store fast, but have yet to develop a complete website in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of programs / integrations offered from the Ecwid Program store.
· You can not alter merchandise URLs, which is slightly annoying from an search engine optimization perspective.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie approval ) sounds difficult.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four plans, among which is completely free. They promote the free program like mad, and mention that a number of other platforms drag you in free trial, even where you will finally need to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment programs are rather reasonably priced.
The Free plan Lets you sell 10 products, while the Venture plan ups that count to 100 products and you get things like an iPhone management program. The Business plan goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited program and you might also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You can see that it’s actually more affordable than many of the other programs we’ve reviewed previously, so if you’re looking for value, this might be the perfect plugin for you.
In short, I’m Starting to believe that Ecwid is one of the best ways to market online, provided that you implement the best methods to enhance your earnings online too. Ecwid is a sleek system, with superb simple implementation measures, making it perfect for your small business crowd. Ecwid Payments