Introduction Ecwid Plans
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky when you want to bring on a new ecommerce platform or even just modify your site at all. Read our Ecwid review to find out more about this solution. Ecwid Plans
Many solutions Intentionally create a closed system, which is tedious to maneuver away from once you begin. But with a stage called Ecwid, you no longer need to worry about it. In fact, the whole goal of the company, which began in 2009, would be to quickly and quickly make an internet store system on your existing websites.
You do not have To create a whole new site. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
This raised my Attention, because I know the struggles that come along with attempting to migrate sites, especially when it comes to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to find out if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not just a platform for most people in the US or Europe. Even companies in developing nations have a chance to get an online store heading, and you do not even have to squander your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Solution for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce functionality, Ecwid is targeted more towards people who already have a website and simply wish to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of products, and add photos, pricing, weight etc. for each. You can define shipping prices, accept credit card payments and so on — all the key things that you would expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you produce a fully-featured, standalone e-commerce site; rather, it is designed to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will let you produce a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Ecwid Plans
The Product works by providing you a widget which gets put on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present website or social media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand-new website. The main attribute is that you can take your old website and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto various other sites if you anticipate selling elsewhere on the web. Manage all these websites from 1 location rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to generate a few sales and each one these sales are represented onto the back part of your site.
The system is Also made to integrate well with social networks, so that you can sell your items on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the shipping aspect. With real-time transport integrations you constantly know what is going on with your requests and where they’re being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and customers
The machine has over 43 translations for selling round the planet
You get a Lot of promotional tools like coupons, discounts, bulk pricing and more
Create your own customized email notifications
Utilize the automatic tax alternative (automatic tax charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not just online but in bodily locations too — in shops, market stalls, in theatres and so forth.
With Ecwid’s POS Functionality, irrespective of whether a customer purchases a product in shop, online, in their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction information.
There is a few ways you can use this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it is not yet available on Android apparatus. (On their website, Ecwid say it’ll be available shortly — but they’ve been saying that for quite a while now). Ecwid Plans
If you’re located outside That the US / UK, or want to work with another mobile device type, the good news is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on most of paid-for plans, you will need to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktop, tablet computers and cellular. In an era where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it is a pretty Standard plan, in which attributes like discount coupons and service are not accessible, and it merely lets you sell up to ten products in two categories — but this could actually be adequate for some customers, and using it’s a fantastic way to try out the system.
But, A key point to notice about the free plan is the fact that it is not good from an SEO standpoint — you need to be on a paid plan to ensure that your product pages speak to search engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this sort of functionality — they force you to rely on third party programs, the production of numerous stores or Google Translate to provide different language versions of your store, which can be less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I can tell But you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you’ve given to your product – so in the event that you include some keywords on your product name (not a bad idea anyhow ) that your URL will comprise them also. This functions as something of a workaround, but I would prefer full control over URLs. Ecwid Plans
One area where Ecwid doesn’t perform so Well on the SEO front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on mobile devices. This motivates people to stay longer on your page, thus increasing’live time’ –something that’s considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (again, in CSV format) and means that if you ever feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have any significant problems doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce performance out of this box, so anyone wanting to sell on the platform will need a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you are selling products from particular countries). Another main problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace site is quite easy: it is a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed app is offered by Ecwid to enable you incorporate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing goods such as Shopify offer a much broader range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms very easily. Ecwid Plans
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online shop builders, you get a vertical menu on the left which lets you access key performance, and the place on the right is used to edit or display associated products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variants, establishing shipping prices and so on…but there is nothing that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the very first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please be aware that the below observations should not be interpreted as legal advice, but I am planning to do my best to spell out some of the major GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are several legal steps that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is usually a great idea to consult an attorney about what to do); and even when your business isn’t based in the EU, then you still will need to comply with the regulations where any website visits from the EU are concerned.
Based on my Understanding of the key GDPR rules, the principal priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information securely
· Get explicit consent from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a website (and to log that consent).
There doesn’t Appear to be Anything that stops you meeting the first three requirements readily enough with Ecwid, though you will have to devote time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their approval to conduct cookies Ecwid Plans
· Enables them to revoke consent at a later stage
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking GDPR laws unless you’ve got a banner in place which does all the above.
Nowout of the box at Least there is not a way to take care of the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only option on front that I can find, the’EU cookie banner’, doesn’t appear to provide the necessary functionality — even though costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid consumers is to use a professional product like CookiePro, which does supply all the essential performance to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you will need to set quite a lot of time aside to set this up.
Setup and Layout
I Truly enjoy The simple fact which you’re able to run a website without paying for anything. This makes the installation process that much simpler, since you just need to punch in your email and make a password to go right to the backend interface.
The machine has Wizards for each platform you would like to set your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on where you would like to sell.
The backend Design is flawless, since it walks you through every website creation and integration measure with a few fine photos and text. Once you obtain your shop implemented on a website or social page it looks fairly slick.
The layout Depends somewhat on the subject you’ve got on your website, however as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to find for clients when they want to market.
Although many Sites will be cellular friendly, it;s fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and market on the move, while also providing your clients an opportunity to buy products from the cell interface.
The final Design thing which makes sense to mention is the language instrument. Since conducting an internet store generally requires you to attain out to people from throughout the planet, you’re bound to stumble upon a few clients who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s no problem in any respect.
The Ecwid App Economy
Having the Chance to put in applications is a sure fire way to scaling up your ecommerce site in a reasonable way. Ecwid has a place known as the Ecwid App Market. It provides 65 applications, helping retailers extend their store functionality readily. Ecwid Plans
Some of the programs Can help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current website, so you would typically have to employ additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any excess work. It gets better with WordPress websites, as you gain access to additional search engine optimization plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Concise and clear, so that you may just go in there and type in a product name, price and picture then save the merchandise for afterwards. Of course you can always open the More Powerful Options, but they separate these for when you are all set to get started ramping up your own store.
As an example of the stock Rich management toolset, you gain access to items like from stock merchandise monitoring, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales attribute which is always one of my favourite ways to converse with companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat service and email support, maintaining the response time brief and support quality high.
In my eyes, the Platform has all you might want in terms of support.
Payments and Security
It’s not always Easy to locate an ecommerce platform which does not charge fees, but that’s just what you get with Ecwid. They never control any sort of transaction fee with any of the programs they provide, making it desirable for any shop that’s hoping to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to set up something like PayPal or Stripe to process all the transactions that come through your site. It’s rather simple to employ one of these systems, because Ecwid integrates with over 40 international payment options. However, each of those processors have their own trade fees so you need to get ready for them.
It’s quite Clear that Ecwid takes safety seriously, since the provider is a PCI DSS Level 1 certified service provider. The business also states that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Plans
What if you Would like to accumulate both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are quite a few ways to apply it.
· The product is cheap compared to other solutions.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who want a store quickly, but have yet to develop a full site in order to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations available from the Ecwid Program store.
· You can’t alter product URLs, which can be slightly annoying from an SEO perspective.
· You can’t create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems hard.
· The free version doesn’t allow you to get any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They promote the free plan like crazy, and mention that a number of different platforms drag you in free trial, even where you will finally need to pay.
This is where Ecwid stands out, and you can see the other payment programs are rather reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture program ups that depend to 100 goods and you get things like an iPhone direction program. The Business program goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes alongside the Unlimited program and you might also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions available on the market. You can see that it is actually cheaper than many of the other platforms we have reviewed previously, so if you’re searching for value, this could be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is among the greatest ways to sell online, as long as you implement the best methods to improve your sales online too. Ecwid is a slick system, with superb easy implementation measures, making it perfect for the small business crowd. Ecwid Plans