Intro Ecwid Platform
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Can you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small company website it often becomes tricky once you want to bring on a new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to find out more about this option. Ecwid Platform
Many options Intentionally create a closed system, which is tedious to maneuver away from as soon as you begin. However, with a platform called Ecwid, you no longer need to be concerned about it. Actually, the entire aim of the company, which began in 2009, is to quickly and inexpensively create an online store system in your existing websites.
You don’t have To create a whole new site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are good to go.
This raised my Attention, since I understand the struggles that come along with attempting to migrate sites, especially when it comes to ecommerce. So, I wanted to gather a comprehensive review of this Ecwid system to find out whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Impressive what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not only a platform for people in the US or Europe. Even companies in developing nations have a chance to find an online store heading, and you don’t even have to trash your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you are not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce performance, Ecwid is geared more towards people who already have a site and just wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all products, and add photos, pricing, weight etc. . each. You are able to define shipping prices, accept credit card payments etc — all of the key stuff that you’d expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you create a fully-featured, standalone e-commerce site; instead, it’s designed to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that does allow you create a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Ecwid Platform
The Product works by providing you a widget that gets placed on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present website or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand new website. The primary feature is that you can take your old site and immediately integrate the Ecwid system within a couple of minutes.
You can also Mirror the system on various different websites if you anticipate selling elsewhere on the web. Manage all of these sites from 1 location rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to generate a number of sales and each one these earnings are represented on the backend of your site.
The system is Also made to integrate well with social networks, and that means you may sell your items on Facebook if desired. One part of Ecwid that we especially enjoy is the delivery facet. With real time transport integrations you always know what is going on with your orders and where they’re being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The system has over 43 translations for sale round the planet
You receive lots of promotional instruments like coupons, discounts, bulk pricing and much more
Create your personalized email alerts
Use the automatic tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not just online but in physical locations too — in shops, market stalls, in theatres and so on.
With Ecwid’s POS Functionality, regardless of whether a customer purchases a product in store, online, on their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / transaction info.
There’s a couple of methods that you can use this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid say it will be available soon — but they’ve been saying that for quite some time now). Ecwid Platform
If you’re based outside The US / UK, or need to work with another mobile device kind, the fantastic news is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on all paid-for plans, you’ll need to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktop, tablet and cellular. In a age where smartphone web surfing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it is a pretty Basic plan, in which attributes like discount coupons and support are not accessible, and it merely lets you sell up to 10 products in two categories — but this could really be sufficient for some users, and using it is a good way to try out the system.
However, A key point to notice about the free program is the fact that it isn’t good from an SEO point of view — you need to be on a paid plan to ensure your product pages speak to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language automatically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this sort of functionality — they force you to rely on third party apps, the production of numerous stores or Google Translate to provide different language versions of your shop, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the name you’ve given to your own product – so if you include some keywords in your product name (maybe not a bad idea anyway) that your URL will include them too. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Platform
1 area where Ecwid does not perform so Well on the SEO front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on mobile devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something that’s believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike most competing products such as Bigcommerce or even Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (in CSV format) and means that if you ever feel the need to migrate your shop to another e-commerce platform, you should not have some significant problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce performance out of the box, so anyone wishing to market on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And with Stripe only functions if you’re selling products from certain countries). Another main issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace website is very simple: it’s a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A committed app is offered by Ecwid to enable you integrate the product onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing goods like Shopify provide a much wider range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms quite easily. Ecwid Platform
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online store builders, you get a vertical menu on the left that allows you to access key performance, and the area on the right is used to display or edit associated products, website reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variations, setting up shipping rates and so on…but there is nothing that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You’re stuck however, you can always get in touch with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to take advantage of the included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware the below observations should not be interpreted as legal information, but I’m planning to do my very best to spell out a number of the key GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is usually a good idea to speak with a lawyer on what to do); and even if your company is not based in the EU, you still need to comply with the regulations where any site visits from the EU are worried.
Based on my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit consent from those signing up to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a site (and to log that consent).
There doesn’t seem to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, though you will need to devote time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie approval. To Guarantee GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their consent to run biscuits Ecwid Platform
· Enables them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking GDPR laws unless you’ve got a banner in place which does all of the above.
Now, out of the box at There isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app store (the only option on front I can locate, the’EU cookie banner’, does not seem to provide the essential performance — even though costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid users would be to use a specialist product such as CookiePro, which does provide all the essential performance to generate cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you’ll want to put quite a great deal of time apart to set it up.
Setup and Design
I really enjoy The simple fact that you’re able to run a web site without paying for anything. This makes the setup process that much easier, since you simply have to punch in your email and create a password to go right to the backend interface.
The machine has Wizards for each platform that you would like to place your shop on. In case you have a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on where you would like to sell.
The backend Design is perfect, since it walks you through every website creation and integration step with some nice text and photos. As soon as you get your shop implemented on a site or social page it looks fairly sleek.
The layout Depends upon the theme you’ve got on your website, but as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which is prominent and easy to find for customers when they wish to checkout.
Though many Sites will be cellular friendly, its nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your clients a chance to get products from the mobile interface.
The closing Design thing which makes sense to mention is your language instrument. Since conducting an internet store generally requires one to attain out to people from throughout the planet, you are bound to stumble upon some clients who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is not a problem at all.
The Ecwid App Market
Having the Chance to put in applications is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid has a place called the Ecwid App Market. It provides 65 software, helping retailers extend their shop functionality easily. Ecwid Platform
Some of the programs Can give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, custom layout topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you’d normally need to implement additional SEO and advertising tools to truly get out the word. That said, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no extra effort. It gets better with WordPress websites, since you acquire access to additional SEO plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so that you may just go in there and type in a product name, price and image then save the product for afterwards. Obviously you could always open the More Powerful Options, but they different these for if you are all set to get started ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to items like out of stock product tracking, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature which is always one of my favorite ways to talk with companies. Only send them a question and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, maintaining the response time short and support quality .
In my mind, the Platform has all you might want concerning support.
Payments and Security
It’s not necessarily Simple to find an ecommerce platform that doesn’t charge fees, but that is just what you get with Ecwid. They never control any kind of trade fee with any of the programs they offer, making it desirable for any store that’s trying to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to setup something like PayPal or Stripe to process all the trades that come through your website. It is rather simple to implement one of these systems, since Ecwid incorporates with over 40 global payment options. However, each of those processors have their own trade fees so you have to get ready for these.
It’s rather Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 certified supplier. The business also claims that every transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Platform
What if you Would like to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid represents a very simple way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who need a shop fast, but have yet to develop a full site in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of programs / integrations available from the Ecwid App store.
· You can not change product URLs, which can be slightly annoying from an SEO perspective.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) seems hard.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four plans, among which is completely free. They promote the free program like mad, and mention that many different platforms drag you in free trial, even where you may finally need to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment programs are rather affordable.
The Free plan Lets you sell 10 products, while the Venture plan ups that depend to 100 goods and you get things like an iPhone direction app. The company program goes up to 2500 products for a superb price and you get live chat service. Priority support comes alongside the Unlimited program and you might also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the market. You may see that it’s actually cheaper than many of the other programs we have reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Starting to believe that Ecwid is one of the greatest ways to sell online, provided that you implement the best ways to improve your earnings online as well. Ecwid is a sleek system, with superb simple implementation measures, making it perfect for your small business audience. Ecwid Platform