Background Ecwid Premium
Have you ever Wondered if you are using the ideal ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to help you with that is half the battle. Unfortunately, when you run a small company website it often becomes tricky when you want to attract on a new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to find out more about this solution. Ecwid Premium
Many solutions Purposefully create a closed system, which is tedious to move away from as soon as you begin. However, with a stage named Ecwid, you do not have to worry about it. In fact, the entire goal of the company, which started in 2009, would be to quickly and quickly make an online store system in your existing websites.
You don’t have To create a whole new website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
That increased my Attention, because I know the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not only a platform for most people in the united states or Europe. Even companies in developing countries have a opportunity to get an internet store heading, and you do not even have to squander your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how does this work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce performance, Ecwid is geared more towards people who currently have a website and just wish to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all products, and include photos, pricing, weight etc. for each. You can specify shipping prices, accept credit card payments and so on — all the crucial stuff that you’d expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce site; instead, it’s intended to allow you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does let you produce a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Ecwid Premium
The Product operates by providing you a widget which gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an existing site or social media profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to begin a brand new site. The main feature is that you can choose your old site and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine on several different sites if you plan on selling elsewhere on the web. Manage all of these sites from one place instead of switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to make a few sales and each one these sales are represented on the backend of your website.
The system is Also made to integrate well with social networks, and that means that you can sell your things on Facebook if needed. 1 part of Ecwid we particularly enjoy is the shipping aspect. With real time shipping integrations you constantly know what is going on with your requests and where they are being shipped to.
What other cool Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The system has over 43 translations for selling round the planet
You get lots of promotional instruments like coupons, discounts, and bulk pricing and more
Produce your personalized email alerts
Use the automatic tax alternative (automatic tax charges at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not only online but in physical places too — in stores, market stalls, at concerts and so on.
Together with Ecwid’s POS Performance, regardless of if a customer buys a product in store, online, on their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / transaction information.
There’s a few methods that you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be arranged direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it’s not yet available on Android apparatus. (On their site, Ecwid state it’ll be available shortly — but they’ve been saying that for quite some time now). Ecwid Premium
If you’re based outside That the US / UK, or want to utilize another mobile device kind, the good thing is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on all paid-for programs, you will need to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet and cellular. In a age where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free plan.
Granted, it’s a fairly Standard plan, where attributes such as discount vouchers and support are not available, and it merely lets you sell up to 10 products in two categories — but this may actually be adequate for some users, and using it is a good way to try the system out.
However, A vital point to note about the free plan is that it is not great from an SEO standpoint — you need to be on a paid program to make certain your product pages talk to search engines correctly (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 distinct languages — clients can view your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this functionality by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of functionality — they force you to rely on third party apps, the production of numerous shops or Google Translate to provide different language versions of your shop, which can be less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I could tell But you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the name you’ve given to your product – so if you include some keywords on your product name (maybe not a bad idea anyway) your URL will include them too. This functions as a tool of a workaround, but I would prefer whole control over URLs. Ecwid Premium
1 area where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name implies, AMP pages load faster on mobile devices. This motivates people to remain longer on your page, thus increasing’live time’ –something which is believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike most rival products like Bigcommerce or Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (again, in CSV format) and ensures that if you feel the need to migrate your store to a different e-commerce platform, you should not have some significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality from the box, so anyone wishing to market on the stage will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And with Stripe only functions if you are selling goods from particular countries). Another main issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace site is very simple: it’s a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed app is provided by Ecwid to enable you integrate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing goods such as Shopify offer a much broader range of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, allowing to you install Ecwid on one of these platforms quite easily. Ecwid Premium
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online shop builders, you get a vertical menu on the left which allows you to access key performance, and the place on the right can be used to edit or display related products, website reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variations, setting up transport prices and so on…but there is nothing that should represent too a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You are stuck however, you can always get in touch with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get 2 hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I’m planning to do my very best to spell out some of the major GDPR problems facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are many legal measures that website owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s usually a great idea to speak with a lawyer on what to do); and even when your company is not located in the EU, then you still need to obey the regulations where any site visits in the EU are worried.
Based on my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit permission from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies on a site (and to log that approval ).
There doesn’t Appear to be Anything that stops you fulfilling the first three requirements easily enough with Ecwid, though you will need to devote time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their approval to run biscuits Ecwid Premium
· Allows them to revoke approval at a later point
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking GDPR laws unless you’ve got a banner set up which does all the above.
Nowout of the box at Least there is not a means to deal with the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only alternative on this front I can locate, the’EU cookie banner’, doesn’t appear to supply the necessary performance — despite costing $1.99 a month to utilize ).
It Seems to me that the only option available to Ecwid consumers is to use a professional product such as CookiePro, which does provide all the necessary performance to make cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll want to put quite a lot of time aside to set it up.
Setup and Layout
I really like The simple fact that you’re able to run a website without paying for anything. This makes the installation process that much easier, since you just have to punch in your email and create a password to go right to the backend port.
The system has Wizards for each platform you would like to set your store on. If you have a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, based on the place you want to sell.
The backend Design is flawless, since it walks you through each site creation and integration measure with some fine text and photos. Once you obtain your store implemented on a website or societal page it looks fairly sleek.
The design Depends upon the theme you’ve got on your site, however as you can see below, it displays photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to find for clients when they want to checkout.
Although many Websites are going to be mobile friendly, it;s fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your customers an opportunity to get products from the cell interface.
The closing Design thing that makes sense to mention is your language instrument. Since conducting an online store generally requires you to attain out to individuals from throughout the world, you’re bound to stumble upon a few clients who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is not a problem in any respect.
The Ecwid App Market
Having the Chance to put in applications is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid includes a place called the Ecwid App Market. It offers 65 software, helping merchants extend their shop performance readily. Ecwid Premium
Some of the apps Will help you out with reviews and rating, rewards programs, automated ad tools, analytics, custom design themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you’d normally need to employ additional SEO and advertising tools to truly get the word out. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no excess work. It gets even better with WordPress websites, as you gain access to additional search engine optimization plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so you can just go in there and type in a product name, price and picture then save the product for afterwards. Obviously you can always open up the More Powerful Options, but they separate these for if you are ready to get started ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to things like from stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Earnings attribute which is always one of my favorite ways to talk to companies. Simply send them a question and you can work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, maintaining the response time brief and support quality high.
In my mind, the Platform has all you could want in terms of support.
Payments and Security
It is not necessarily Simple to find an ecommerce platform that does not charge transaction fees, but that is just what you get with Ecwid. They never charge any kind of trade fee with any of those programs they provide, which makes it desirable for any store that’s trying to keep down costs and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to setup something like PayPal or Stripe to process all the transactions that come through your website. It is rather simple to employ these systems, because Ecwid incorporates with over 40 international payment options. However, each of those processors have their own trade fees so that you need to get ready for them.
It’s rather Clear that Ecwid takes safety seriously, because the company is a PCI DSS Level 1 accredited supplier. The business also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Premium
What if you Would love to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are quite a few ways to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for retailers who want a shop quickly, but have yet to develop a complete site to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of programs / integrations available in the Ecwid Program shop.
· You can’t change product URLs, which is slightly annoying from an search engine optimization perspective.
· You can’t create AMP versions of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds hard.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free plan like crazy, and mention that a number of other platforms drag you in free trial, even where you will eventually have to pay.
This is where Ecwid stands out, and you’ll be able to see that the other payment plans are fairly reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture plan ups that count to 100 goods and you get items like an iPhone management app. The Business program goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited plan and you can also market an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the market. You can see that it is actually more affordable than many of the other platforms we have reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Starting to think that Ecwid is one of the greatest ways to market online, as long as you employ the best methods to improve your earnings online as well. Ecwid is a slick system, with super easy implementation steps, which makes it perfect for the small business crowd. Ecwid Premium