Background Ecwid Printful
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small business site it often becomes tricky when you would like to bring on a new ecommerce platform or even just modify your site at all. Read our Ecwid review to find out more about this option. Ecwid Printful
Many solutions Purposefully create a closed system, which is tedious to maneuver away from once you get started. But with a stage named Ecwid, you do not have to be concerned about it. Actually, the entire aim of the company, which started in 2009, is to quickly and quickly make an internet store system on your existing websites.
You don’t have To create a completely different site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
This increased my Attention, because I know the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not just a platform for people in the US or Europe. Even businesses in developing nations have a opportunity to get an internet store heading, and you don’t have to squander your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce functionality, Ecwid is geared more towards people who already have a site and simply wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of goods, and include photos, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments etc — all of the crucial stuff that you would expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you create a fully-featured, standalone e-commerce site; rather, it’s intended to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does let you produce a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Ecwid Printful
The Product operates by providing you a widget that gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present website or social media profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand-new site. The main feature is that you can take your old website and quickly incorporate the Ecwid system within a couple of minutes.
You can also Mirror the machine on several other sites if you plan on selling elsewhere online. Manage all these sites from 1 place rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can go to a tradeshow to generate a number of sales and each one these sales are represented on the back part of your website.
The system is Also made to integrate nicely with social networks, so you can sell your items on Facebook if desired. One part of Ecwid we especially enjoy is the delivery facet. With real-time shipping integrations you constantly know what is happening with your requests and at which they’re being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The system has over 43 translations for sale round the planet
You get lots of promotional instruments such as coupons, discounts, and bulk pricing and more
Create your personalized email alerts
Use the automated tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to sell not only online but in physical locations too — in stores, market stalls, at concerts and so on.
With Ecwid’s POS Functionality, irrespective of if or not a customer purchases a product in shop, online, in their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and customer / transaction info.
There is a few ways that you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it is not yet available on Android devices. (On their website, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). Ecwid Printful
If you are based outside That the US / UK, or want to utilize another mobile device kind, the fantastic news is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS choice on most of paid-for plans, you will want to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktop, tablet computers and cellular. In an era where smartphone internet surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it’s a fairly Standard plan, in which attributes such as discount coupons and support aren’t accessible, and it merely allows you to sell up to ten products in 2 classes — but this could really be adequate for some customers, and using it’s a good way to try out the system.
However, A vital point to notice about the free plan is the fact that it is not good from an search engine optimization point of view — you need to be on a paid plan to make certain that your product pages talk to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — customers can see your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of functionality — that they force you to rely on third party programs, the production of multiple stores or Google Translate to supply different language versions of your store, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I could tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the name you have given to your own product – so in the event that you include some keywords on your product title (not a bad idea anyway) that your URL will include them too. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Printful
One area where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As its name implies, AMP pages load faster on cellular devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something which is believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or Shopify, you can’t produce AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and clients (in CSV format) and ensures that if you feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have some significant problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality out of the box, so anybody wishing to market on the stage will require a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you’re selling goods from certain countries). Another principal problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into a Squarespace website is very easy: it is a simple matter of including a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated program is provided by Ecwid to enable you incorporate the item on a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing goods such as Shopify offer a much wider range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms very easily. Ecwid Printful
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left which allows you to access key performance, and the place on the right is used to edit or display associated products, site content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variants, setting up shipping prices and so on…but there is nothing here that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You are stuck however, you can always get in contact with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal information, but I am going to do my very best to spell out some of the key GDPR issues facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are many legal measures that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s usually a great idea to speak with a lawyer on what to do); and even if your business isn’t based in the EU, then you still need to obey the regulations where any website visits in the EU are worried.
Based on my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit permission from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits onto a website (and also to log that consent).
There does not seem to be Anything that stops you meeting the first three requirements readily enough with Ecwid, though you will have to devote time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are run (i.e., to provide’prior consent’)
· Logs their approval to conduct biscuits Ecwid Printful
· Allows them to revoke approval at a later point
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking GDPR legislation unless you’ve got a banner set up which does all of the above.
Now, out of the box at Least there isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only option on this front that I can locate, the’EU cookie banner’, doesn’t appear to supply the essential performance — even though costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers would be to use a professional product like CookiePro, which will provide all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you’ll want to set quite a great deal of time apart to set it up.
Installation and Layout
I really enjoy The fact which you’re able to run a web site without paying anything. This makes the installation process that much simpler, because you just need to punch in your email and make a password to proceed right to the backend interface.
The system has Wizards for each platform you would like to place your shop on. If you have a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on the place you want to market.
The backend Design is perfect, since it walks you through each website creation and integration step with a few fine text and photos. As soon as you get your shop implemented on a site or social page it appears fairly slick.
The design Depends upon the theme you have on your website, but as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag area, which can be outstanding and easy to find for customers when they wish to market.
Although many Sites are going to be mobile friendly, its fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your clients a chance to buy products from the mobile interface.
The closing Design item that makes sense to mention is your language instrument. Since conducting an internet store generally requires one to reach out to individuals from all over the planet, you are bound to stumble upon a few customers who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that is not a problem at all.
The Ecwid App Economy
Having the Chance to put in software is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid includes a place known as the Ecwid App Market. It offers 65 software, helping retailers extend their store performance readily. Ecwid Printful
A Few of the programs Can help you out with reviews and rating, rewards programs, automatic ad tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you would typically have to implement additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google with no excess effort. It gets better with WordPress websites, as you gain access to additional SEO plugins as well as also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Clear and concise, so you may just go in there and type in a product name, price and image then save the merchandise for later. Obviously you could always open the Powerful Options, however they separate these for if you’re ready to start ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to items like from stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales feature which is always one of my favorite ways to converse with companies. Simply send them a question and you can work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, keeping the response time brief and support quality .
In my mind, the Platform has all you might want concerning support.
Payments and Safety
It is not always Simple to find an ecommerce platform that does not charge fees, but that’s exactly what you get with Ecwid. They never control any sort of transaction fee with any of those plans they provide, making it desirable for any store that is trying to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you’ve got to set up something such as PayPal or Stripe to process all of the transactions that come through your site. It’s pretty easy to employ these systems, since Ecwid integrates with over 40 international payment options. However, each of these processors have their particular transaction fees so you need to get ready for these.
It is quite Clear that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 accredited supplier. The business also states that every trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Printful
Imagine if you Would love to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a very easy way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are a number of ways to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your store.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for retailers who want a store fast, but have yet to create a full site to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations available in the Ecwid Program store.
· You can’t alter merchandise URLs, which can be slightly annoying from an search engine optimization perspective.
· You can not create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie consent) seems hard.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They market the free plan like mad, and mention that many different platforms drag you into a free trial, even where you may eventually have to pay.
That is where Ecwid stands out, and you can see that the other payment plans are rather reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture program ups that count to 100 products and you get things like an iPhone management app. The Business plan goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes along with the Unlimited plan and you might also market an unlimited number of products.
Ecwid is one of The cheapest solutions on the marketplace. You may see that it is actually cheaper than a lot of the other programs we have reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I’m Beginning to think that Ecwid is among the greatest ways to sell online, provided that you employ the best ways to enhance your sales online as well. Ecwid is a sleek system, with superb simple implementation measures, which makes it ideal for the small business audience. Ecwid Printful