Many options Purposefully make a closed system, which can be tedious to move away from once you begin. However, with a platform called Ecwid, you no longer have to be concerned about this. In fact, the entire goal of the company, which began in 2009, is to quickly and quickly make an online store system in your present websites.
You do not have To make a whole new website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
That raised my Attention, since I understand the struggles that come along with attempting to migrate sites, especially when it comes to ecommerce. So, I wanted to gather a comprehensive review of this Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t just a platform for most people in the united states or Europe. Even businesses in developing nations have a opportunity to find an internet store heading, and you do not have to trash your prior site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce functionality, Ecwid is geared more towards people who currently have a site and just want to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of products, and add photographs, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments and so on — all of the key stuff that you’d expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to allow you to create a fully-featured, standalone e-commerce site; rather, it is designed to allow you add an internet store to an present online existence.
The Product operates by providing you a widget which gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present site or societal networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand new website. The primary attribute is that you can take your old website and quickly incorporate the Ecwid system within a few minutes.
You can also Mirror the system on various other websites if you plan on selling elsewhere online. Handle all of these websites from 1 location instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to generate a few sales and each one these earnings are represented onto the backend of your website.
The system is Also made to integrate well with social networks, and that means that you can sell your things on Facebook if needed. One part of Ecwid that we especially enjoy is the shipping facet. With real-time transport integrations you always know what is happening with your orders and where they’re being shipped to.
What other cool Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The system has over 43 translations for sale around the planet
You get a Lot of promotional instruments like vouchers, discounts, bulk pricing and more
Create your own customized email notifications
Utilize the automatic tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not just online but in bodily places too — in stores, market stalls, in concerts and so on.
Together with Ecwid’s POS Performance, regardless of whether a customer purchases a product in shop, online, in their phone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / trade information.
There’s a few methods that you can use this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
If you’re located outside The US / UK, or need to utilize another mobile device type, the fantastic news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on all paid-for plans, you will want to be to the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet and mobile. In an era where smartphone web browsing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid provides a totally free program.
Granted, it’s a fairly Basic plan, in which attributes like discount coupons and service aren’t accessible, and it only allows you to sell up to 10 products in 2 classes — but this could really be sufficient for some customers, and using it is a fantastic way to try out the system.
But, A vital point to note about the free program is the fact that it isn’t great from an SEO point of view — you need to be on a paid plan to ensure your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — customers can view your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of functionality — they force you to rely on third party apps, the creation of multiple stores or Google Translate to supply different language versions of your shop, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I can tell But you can’t manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
1 area where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name suggests, AMP pages load faster on mobile devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something which is believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or even Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (again, in CSV format) and ensures that should you ever feel the need to migrate your store to another e-commerce platform, you shouldn’t have any major difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce performance out of the box, so anybody wanting to market on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you’re selling products from particular countries). Another main problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace website is very easy: it is a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can provide a good workaround. A dedicated app is offered by Ecwid to enable you integrate the item on a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be extensive — competing goods such as Shopify offer a much wider assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you get a vertical menu on the left that allows you to access key performance, and the area on the right is used to display or edit associated products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around producing catalogues and product variations, setting up shipping prices etc…but there isn’t anything here that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You’re stuck however, you can always get in contact with Ecwid’s support team — more on this later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get two hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations should not be interpreted as legal advice, but I am planning to do my very best to spell out a number of the major GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are many legal steps that website owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it is typically a good idea to speak with a lawyer about what to do); and even if your business is not located in the EU, then you still will need to comply with the regulations where any website visits in the EU are concerned.
According to my Understanding of the key GDPR principles, the main priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information safely
· Get explicit permission from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a site (and to log that approval ).
There doesn’t seem to be Anything that stops you meeting the first three requirements readily enough with Ecwid, though you will have to devote time and potentially money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Enables them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking GDPR laws unless you’ve got a banner in place which does all the above.
Nowout of the box at There is not a way to take care of the cookie consent issue with Ecwid. Nor is there a decent program accessible from the Ecwid app shop (the only option on front I can find, the’EU cookie banner’, doesn’t appear to provide the necessary performance — even though costing $1.99 per month to utilize ).
It Seems to me that the only option available to Ecwid consumers is to use a specialist product such as CookiePro, which will supply all the necessary performance to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you’ll need to put quite a great deal of time aside to set this up.
Setup and Design
I really enjoy The simple fact that you’re able to run a website without paying anything. This makes the installation process that much easier, because you just have to punch in your email and create a password to proceed right to the backend port.
The machine has Wizards for each platform you would like to place your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on where you want to sell.
The backend Design is perfect, because it walks you through every site creation and integration step with some nice photos and text. As soon as you obtain your store implemented on a website or societal page it appears fairly sleek.
The layout Depends upon the theme you have on your site, but as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to locate for clients when they wish to checkout.
Although many Websites are going to be cellular friendly, its fine understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and market on the go, while also providing your clients a chance to buy products from the mobile interface.
The final Design item that makes sense to mention is your language instrument. Since running an internet store generally requires one to attain out to people from throughout the planet, you are bound to stumble upon some customers who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s not a problem at all.
The Ecwid App Market
A Few of the programs Will help you out with rating and reviews, rewards programs, automatic advertising tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current site, so you’d typically have to employ additional SEO and marketing tools to really get the word out. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no excess effort. It gets even better with WordPress sites, as you gain access to additional search engine optimization plugins and the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so you can just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Obviously you could always open up the Powerful Options, but they different these for if you are ready to get started ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to items like from stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute that is always one of my favorite ways to talk to companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat support and email support, keeping the response time brief and encourage quality .
In my mind, the Platform has everything you might want concerning support.
Payments and Security
It’s not necessarily Simple to locate an ecommerce platform which doesn’t charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any kind of trade fee with any of those plans they offer, making it desirable for any store that is hoping to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to setup something like PayPal or Stripe to process all the trades that come through your website. It is rather simple to employ these systems, since Ecwid incorporates with over 40 global payment options. However, each of those processors have their particular transaction fees so you need to get ready for these.
What if you Would love to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are a number of ways to apply it.
· The product is cheap by comparison to other solutions.
· It supports multi-language variations of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for retailers who want a store fast, but have yet to create a full website to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations offered from the Ecwid App shop.
· You can not alter merchandise URLs, which is slightly annoying from an SEO perspective.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems difficult.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They promote the free plan like crazy, and mention that many different platforms drag you in free trial, even where you may eventually have to pay.
That is where Ecwid stands out, and you can see the other payment plans are fairly reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture plan ups that count to 100 products and you get items like an iPhone management app. The company plan goes up to 2500 products for a superb price and you also get live chat service. Priority support comes alongside the Unlimited plan and you can also market an unlimited number of products.
Ecwid is one of The most economical solutions available on the market. You can see that it’s actually cheaper than a lot of the other platforms we have reviewed in the past, so if you’re searching for value, this could be the perfect plugin for you.