Introduction Ecwid Product Browser Widget Code
Have you ever Wondered if you are using the right ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small business website it often becomes tricky once you would like to attract on a new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to discover more about this option. Ecwid Product Browser Widget Code
Many options Intentionally make a closed system, which can be tedious to move away from once you get started. But with a platform called Ecwid, you no longer need to worry about this. Actually, the whole goal of the company, which started in 2009, is to quickly and quickly create an internet store system on your present websites.
You don’t have To create a completely different website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are good to go.
That raised my Attention, because I know the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not only a platform for most people in the united states or Europe. Even companies in developing nations have a opportunity to find an internet store going, and you don’t have to squander your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the simple fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What’s Ecwid, and how can this function?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce performance, Ecwid is targeted more towards people who currently have a site and just want to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of all products, and add photos, pricing, weight etc. . each. You are able to define shipping prices, accept credit card payments etc — all the key stuff that you’d expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to allow you to create a fully-featured, standalone e-commerce site; instead, it is intended to enable you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will let you produce a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) Ecwid Product Browser Widget Code
The Product operates by giving you a widget which gets put on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing site or social media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand-new website. The main feature is that you can choose your old site and quickly integrate the Ecwid system within a few minutes.
You can also Mirror the system onto various different sites if you anticipate selling elsewhere online. Handle all these sites from 1 location rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can visit a tradeshow to make a few sales and each one of these earnings are represented on the back part of your website.
The system is Also designed to integrate nicely with social networks, and that means that you can sell your things on Facebook if needed. One part of Ecwid that we particularly enjoy is the delivery aspect. With real time shipping integrations you constantly know what’s going on with your requests and at which they’re being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and customers
The system has over 43 translations for sale around the planet
You receive lots of promotional instruments such as coupons, discounts, and bulk pricing and much more
Create your personalized email alerts
Use the automated tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to sell not just online but in physical places too — in stores, market stalls, in theatres and so forth.
With Ecwid’s POS Functionality, irrespective of if or not a customer buys a product in shop, online, on their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and customer / transaction info.
There’s a few ways that you can use this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid say it’ll be available soon — but they have been saying that for quite a while now). Ecwid Product Browser Widget Code
If you’re located outside That the US / UK, or want to utilize another mobile device kind, the fantastic news is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS option on all paid-for programs, you’ll want to be to the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet computers and cellular. In an era where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it’s a fairly Standard plan, in which features such as discount coupons and service are not accessible, and it merely lets you sell up to ten products in 2 classes — but this could really be sufficient for some users, and using it is a good way to try the system out.
But, A vital point to note about the free program is that it isn’t great from an search engine optimization standpoint — you have to be on a paid program to ensure that your product pages talk to search engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of functionality — they force you to rely on third party programs, the production of numerous shops or Google Translate to provide different language versions of your store, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid include the name you have given to your own product – so if you include some keywords in your product name (not a bad idea anyhow ) that your URL will include them also. This serves as something of a workaround, but I’d prefer full control over URLs. Ecwid Product Browser Widget Code
One area where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As its name implies, AMP pages load faster on cellular devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something which is believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike competing products such as Bigcommerce or even Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and clients (again, in CSV format) and means that if you feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have any significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality from the box, so anyone wanting to sell on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the number of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only works if you are selling products from particular countries). Another principal problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into a Squarespace site is very simple: it is a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A committed program is provided by Ecwid to enable you integrate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing goods such as Shopify offer a much wider range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. Ecwid Product Browser Widget Code
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you receive a vertical menu on the left that lets you access key functionality, and the place on the right can be used to display or edit related products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variations, establishing transport rates etc…but there isn’t anything that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You are stuck however, you could always get in contact with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations should not be interpreted as legal advice, but I’m planning to do my best to spell out some of the major GDPR issues facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it is usually a good idea to speak with an attorney on what to do); and even if your business isn’t located in the EU, then you still need to comply with the regulations where any site visits in the EU are worried.
According to my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit consent from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a website (and also to log that consent).
There does not Appear to be Anything that stops you meeting the first three requirements readily enough with Ecwid, although you will have to spend time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their approval to run cookies Ecwid Product Browser Widget Code
· Allows them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you will be breaking up GDPR laws unless you’ve got a banner set up which does all the above.
Now, out of the box at Least there isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only alternative on front I can find, the’EU cookie banner’, doesn’t appear to supply the necessary functionality — despite costing $1.99 per month to use).
It Appears to me that the only option available to Ecwid users is to use a professional product such as CookiePro, which will supply all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you will want to put quite a lot of time apart to set this up.
Installation and Layout
I Truly like The fact which you can run a web site without paying for anything. This makes the setup process that much easier, because you simply have to punch in your email and create a password to go straight to the backend interface.
The machine has Wizards for every platform you would like to place your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on the place you would like to sell.
The backend Design is flawless, because it walks you through each site creation and integration step with a few nice photos and text. Once you obtain your store implemented on a site or social page it looks fairly slick.
The layout Depends somewhat on the subject you’ve got on your website, however as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to locate for clients when they want to checkout.
Although many Websites will be mobile friendly, it;s fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your clients a chance to get products from the mobile interface.
The closing Design item that makes sense to mention is the language tool. Since conducting an internet store generally requires you to attain out to individuals from all over the world, you’re bound to stumble upon some clients who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is no problem at all.
The Ecwid Program Economy
Possessing the Opportunity to put in applications is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid has a place called the Ecwid App Market. It offers 65 software, helping retailers extend their shop functionality readily. Ecwid Product Browser Widget Code
A Few of the programs Can give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current site, so you’d normally need to implement additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any excess work. It gets even better with WordPress sites, since you gain access to additional search engine optimization plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so you may just go in there and type in a product name, price and picture then save the product for later. Obviously you could always open up the More Powerful Options, however they different these for if you’re all set to start ramping up your store.
As an example of the stock Rich management toolset, you obtain access to things like from stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature which is one of my favorite ways to converse with companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, maintaining the response time short and encourage quality high.
In my mind, the Platform has everything you might want concerning support.
Payments and Safety
It’s not always Simple to locate an ecommerce platform that does not charge fees, but that’s exactly what you get with Ecwid. They never control any sort of transaction fee with any of the plans they provide, making it desirable for any store that’s hoping to keep down costs and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to setup something such as PayPal or Stripe to process all the trades that come through your website. It is pretty easy to employ one of these systems, since Ecwid incorporates with over 40 international payment choices. However, each of those processors have their particular transaction fees so you need to prepare for these.
It is rather Clear that Ecwid takes security seriously, since the company is a PCI DSS Level 1 certified service provider. The business also states that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Product Browser Widget Code
Imagine if you Would like to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are quite a few ways to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who need a shop quickly, but have yet to develop a complete site in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations offered in the Ecwid App store.
· You can’t change merchandise URLs, which is slightly annoying from an SEO point of view.
· You can’t create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) seems hard.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They market the free program like crazy, and mention that a number of other platforms drag you into a free trial, even where you will finally have to pay.
That is where Ecwid stands out, and you can see that the other payment programs are fairly reasonably priced.
The Free program Allows you to sell 10 products, while the Venture plan ups that depend to 100 products and you get items like an iPhone management app. The Business program goes up to 2500 products for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited plan and you can also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You can see that it’s actually cheaper than many of the other platforms we’ve reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I am Beginning to think that Ecwid is one of the greatest ways to sell online, provided that you employ the best methods to enhance your sales online too. Ecwid is a sleek system, with super simple implementation steps, making it ideal for your small business crowd. Ecwid Product Browser Widget Code