Background Ecwid Product Filters
Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky when you want to bring on a brand new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to find out more about this option. Ecwid Product Filters
Many solutions Purposefully make a closed system, which can be tedious to maneuver away from once you get started. But with a stage called Ecwid, you no longer have to worry about it. In fact, the entire aim of the business, which started in 2009, would be to quickly and quickly create an internet store system on your existing websites.
You don’t have To create a completely different website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
That increased my Attention, since I understand the struggles that come along with trying to migrate websites, especially when it comes to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to find out if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t just a platform for most people in the US or Europe. Even companies in developing nations have a chance to find an internet store heading, and you do not have to trash your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce functionality, Ecwid is targeted more towards people who already have a website and just wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of goods, and include photos, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments etc — all of the key stuff that you’d expect to be able to do using an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you create a fully-featured, standalone e-commerce website; instead, it is designed to allow you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will allow you produce a one-page standalone offering. We are going to chat through this in more depth later on in the review.) Ecwid Product Filters
The Product works by giving you a widget which gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present website or societal media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand new site. The main attribute is that you can take your old site and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the machine on various different sites if you plan on selling elsewhere on the web. Handle all of these websites from one location instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to make a number of sales and all these earnings are represented on the backend of your website.
The system is Also made to integrate nicely with social networks, and that means that you may sell your things on Facebook if desired. One part of Ecwid we especially enjoy is the shipping aspect. With real time transport integrations you always know what is going on with your orders and at which they are being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The system has over 43 translations for selling around the world
You get a Lot of promotional instruments such as coupons, discounts, and bulk pricing and more
Produce your own customized email alerts
Utilize the automatic tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not just online but in physical places too — in stores, market stalls, at theatres and so on.
Together with Ecwid’s POS Performance, irrespective of if a customer buys a product in store, online, in their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / trade info.
There’s a few ways that you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here support, and then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a few Things worth noting the Paypal Here integration: it’s only available to retailers in america and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid say it will be available shortly — but they’ve been saying that for quite a while now). Ecwid Product Filters
If you are located outside That the US / UK, or want to work with another mobile device kind, the good news is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on most of paid-for plans, you’ll need to be on the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktop, tablet computers and cellular. In a age where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid offers a completely free program.
Granted, it is a pretty Standard plan, where features such as discount vouchers and support aren’t available, and it only lets you sell up to ten products in 2 classes — but this could actually be sufficient for some users, and using it’s a good way to try out the system.
But, A key point to notice about the free program is that it isn’t good from an search engine optimization point of view — you need to be on a paid plan to ensure that your product pages talk to search engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 different languages — clients can see your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of performance — that they force you to rely on third party apps, the creation of multiple stores or Google Translate to provide different language versions of your store, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
As far as I can tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you have given to your product – so in the event that you include some keywords in your product title (maybe not a bad idea anyhow ) your URL will comprise them too. This serves as something of a workaround, but I would prefer full control over URLs. Ecwid Product Filters
One area where Ecwid does not perform so Well on the SEO front involves AMP — accelerated cellular pages. As its name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike most competing products like Bigcommerce or even Shopify, you can not produce AMP variations of your goods using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (in CSV format) and ensures that should you ever feel the need to migrate your store to another e-commerce platform, then you should not have some major difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality from this box, so anyone wishing to sell on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And with Stripe only works if you are selling goods from particular countries). The other principal issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace site is very easy: it’s a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated program is provided by Ecwid to allow you integrate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing products such as Shopify provide a much broader assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms quite easily. Ecwid Product Filters
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you get a vertical menu on the left which lets you access key performance, and the place on the right can be used to edit or display associated products, site content and reports.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variations, setting up shipping prices etc…but there isn’t anything here that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You’re stuck however, you could always get in touch with Ecwid’s support staff — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations should not be interpreted as legal advice, but I’m going to do my very best to spell out some of the key GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are several legal steps that website owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s usually a good idea to consult a lawyer on what to do); and even if your company isn’t located in the EU, then you still will need to comply with the regulations where any website visits in the EU are worried.
According to my Understanding of the key GDPR rules, the main priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit permission from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a website (and to log that consent).
There does not seem to be Anything that stops you meeting the first few requirements easily enough with Ecwid, though you will need to spend time and possibly money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to exhibit a cookie banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their approval to run cookies Ecwid Product Filters
· Enables them to revoke consent at a later stage
So for example, if you Use a Facebook Ads cookie in combination with your Ecwid shop, you will be breaking up GDPR legislation unless you’ve got a banner in place which does all of the above.
Nowout of the box at There is not a way to deal with the cookie consent issue with Ecwid. Nor is there a decent app available from the Ecwid app store (the only option on front I can find, the’EU cookie banner’, does not appear to provide the necessary functionality — despite costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid users is to use a specialist product like CookiePro, which does provide all the essential performance to generate cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a great deal of configuration and you will need to put quite a great deal of time apart to set this up.
Installation and Layout
I Truly like The fact which you’re able to run a website without paying for anything. This makes the installation process that much simpler, because you simply have to punch in your email and create a password to proceed right to the backend interface.
The system has Wizards for every platform that you would like to place your store on. If you have a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on the place you want to market.
The backend Design is perfect, because it walks you through every website creation and integration step with some fine photos and text. As soon as you get your shop implemented on a site or social page it appears fairly slick.
The design Depends somewhat on the subject you’ve got on your website, but as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for customers when they wish to checkout.
Although many Websites are going to be cellular friendly, its nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the go, while also providing your customers an opportunity to buy products from the cell interface.
The closing Design item which makes sense to mention is the vocabulary instrument. Since conducting an online store generally requires you to reach out to people from all over the world, you are bound to stumble upon some customers who would love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that is not a problem in any respect.
The Ecwid Program Market
Possessing the Opportunity to put in software is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid includes a place known as the Ecwid App Market. It provides 65 software, helping retailers extend their shop performance readily. Ecwid Product Filters
A Few of the programs Can help you out with rating and reviews, rewards programs, automatic advertising tools, analytics, custom layout topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current website, so you’d typically have to employ additional SEO and marketing tools to truly get out the word. Nevertheless, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any excess work. It gets even better with WordPress websites, as you acquire access to additional SEO plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t seem to include any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so that you may just go in there and type in a product name, price and image then save the merchandise for later. Obviously you can always open the More Powerful Options, but they different these for if you’re all set to get started ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to items like out of stock product tracking, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature which is always one of my favorite ways to converse to companies. Simply send them a question and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, keeping the response time short and encourage quality .
In my mind, the Platform has everything you might want in terms of support.
Payments and Safety
It’s not necessarily Simple to locate an ecommerce platform that doesn’t charge transaction fees, but that is exactly what you get with Ecwid. They never control any kind of transaction fee with any of those plans they offer, making it desirable for any store that is hoping to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to set up something such as PayPal or Stripe to process all of the transactions that come through your website. It’s pretty easy to employ one of these systems, since Ecwid incorporates with over 40 global payment choices. However, each one of these processors have their own trade fees so you need to prepare for these.
It is quite Clear that Ecwid takes security seriously, because the provider is a PCI DSS Grade 1 accredited service provider. The business also states that every transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Product Filters
What if you Would like to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are quite a few ways to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for retailers who need a store fast, but have yet to develop a full site to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations available in the Ecwid Program store.
· You can not change merchandise URLs, which can be slightly annoying in the search engine optimization point of view.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) seems hard.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They market the free program like crazy, and mention that many different platforms drag you into a free trial, where you will finally need to pay.
This is where Ecwid stands out, and you can see the other payment programs are rather reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture plan ups that depend to 100 products and you get items like an iPhone direction program. The company program goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes alongside the Unlimited program and you might also sell an unlimited number of products.
Ecwid is one of The cheapest solutions available on the marketplace. You may see that it is actually cheaper than many of the other platforms we’ve reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Starting to believe that Ecwid is among the best ways to sell online, as long as you implement the best ways to enhance your sales online as well. Ecwid is a sleek system, with superb easy implementation measures, which makes it perfect for the small business audience. Ecwid Product Filters