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Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small business site it often becomes tricky once you want to bring on a new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to discover more about this option. Ecwid Product Image Size
Many solutions Purposefully create a closed system, which is tedious to maneuver away from once you get started. However, with a platform named Ecwid, you do not have to be concerned about this. Actually, the whole goal of the business, which began in 2009, is to quickly and inexpensively make an online store system on your existing websites.
You do not have To make a whole new website. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
That increased my Attention, because I know the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to see if it’s worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t just a platform for people in the united states or Europe. Even businesses in developing countries have a chance to get an internet store going, and you do not have to squander your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What’s Ecwid, and how does this function?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce performance, Ecwid is targeted more towards people who currently have a website and just wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all goods, and add photos, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments etc — all of the crucial things that you’d expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you produce a fully-featured, standalone e-commerce website; instead, it is designed to enable you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which will let you create a one-page standalone offering. We are going to talk via this in more depth later on in the inspection.) Ecwid Product Image Size
The Product operates by giving you a widget which gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing site or societal media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand new website. The primary attribute is that you can take your old website and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the system onto several different sites if you plan on selling elsewhere on the web. Handle all of these websites from one place rather than switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could go to a tradeshow to generate a number of sales and all of these sales are represented on the back part of your website.
The system is Also made to integrate well with social networks, and that means that you can sell your things on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the shipping facet. With real time shipping integrations you constantly know what is happening with your orders and where they’re being sent to.
What other trendy Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The machine has over 43 translations for selling around the world
You receive a Lot of promotional instruments like vouchers, discounts, and bulk pricing and more
Produce your own customized email alerts
Utilize the automated tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not only online but in physical places too — in shops, market stalls, in theatres and so on.
With Ecwid’s POS Performance, irrespective of whether or not a customer buys a product in shop, online, in their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / trade information.
There’s a couple of ways that you can use this feature: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid say it’ll be available soon — but they have been saying that for quite some time now). Ecwid Product Image Size
If you’re located outside The US / UK, or want to work with another mobile device kind, the fantastic news is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on all paid-for programs, you will want to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktop, tablet computers and mobile. In an era where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it’s a fairly Standard plan, where attributes like discount coupons and service are not available, and it only allows you to sell up to ten products in two categories — but this may really be adequate for some users, and using it’s a good way to try the system out.
But, A key point to note about the free program is the fact that it isn’t good from an SEO point of view — you have to be on a paid plan to ensure that your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be mechanically translated into nearly 50 distinct languages — clients can view your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of functionality — that they force you to rely on third party programs, the production of numerous stores or Google Translate to provide different language variations of your store, which can be less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
So Far as I could tell But you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the title you have given to your own product – so if you include some keywords on your product name (maybe not a bad idea anyhow ) your URL will include them too. This functions as a tool of a workaround, but I would prefer whole control over URLs. Ecwid Product Image Size
One area where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As the name implies, AMP pages load faster on cellular devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something that’s believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike most rival products such as Bigcommerce or Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (again, in CSV format) and ensures that should you ever feel the need to migrate your store to another e-commerce platform, you shouldn’t have some significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality out of the box, so anybody wanting to sell on the stage will require a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you are selling products from certain countries). The other main issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace site is quite simple: it’s a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A committed program is provided by Ecwid to enable you incorporate the item on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing goods such as Shopify offer a much broader assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on one of these platforms very easily. Ecwid Product Image Size
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online store builders, you receive a vertical menu on the left that allows you to access key performance, and the place on the right is used to edit or display associated products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variants, setting up shipping prices and so on…but there is nothing here that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You’re stuck however, you could always get in contact with Ecwid’s support team — more on this later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization support (you get 2 hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal advice, but I am going to do my best to spell out a number of the major GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are several legal measures that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is typically a good idea to consult a lawyer about what to do); and even if your business is not based in the EU, then you still need to comply with the regulations where any website visits from the EU are concerned.
Based on my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid store owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit permission from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a website (and to log that approval ).
There does not Appear to be Whatever stops you meeting the first few requirements easily enough with Ecwid, although you will need to spend time and possibly money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter consent. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those cookies are conducted (i.e., to provide’prior consent’)
· Logs their approval to conduct biscuits Ecwid Product Image Size
· Enables them to revoke approval at a later stage
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking up GDPR legislation unless you have a banner in place which does all of the above.
Now, out of the box at There isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only option on front I can locate, the’EU cookie banner’, doesn’t seem to supply the essential performance — even though costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid users would be to use a specialist product such as CookiePro, which will provide all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you will want to put quite a great deal of time apart to set it up.
Setup and Design
I really like The fact that you’re able to run a website without paying anything. This makes the setup process that much easier, since you simply need to punch in your email and make a password to go straight to the backend interface.
The system has Wizards for every platform that you would like to place your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on the place you would like to sell.
The backend Design is perfect, since it walks you through each website creation and integration measure with some nice text and photos. Once you get your shop implemented on a site or social page it looks fairly sleek.
The design Depends somewhat on the theme you have on your site, however as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to locate for customers when they want to checkout.
Although many Websites are going to be mobile friendly, it;s nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your customers an opportunity to buy products from the cell interface.
The final Design item which makes sense to mention is your vocabulary instrument. Since running an internet store generally requires one to attain out to people from all over the world, you’re bound to stumble upon some customers who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that’s no problem in any respect.
The Ecwid App Market
Having the Chance to install applications is a sure fire way to scaling your ecommerce website in a reasonable way. Ecwid has a place known as the Ecwid App Market. It offers 65 applications, helping retailers extend their shop functionality easily. Ecwid Product Image Size
Some of the programs Will give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you’d typically have to employ additional SEO and advertising tools to truly get out the word. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any extra work. It gets better with WordPress websites, since you gain access to additional search engine optimization plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so that you may just go in there and type in a product name, price and image then save the product for later. Obviously you can always open the Powerful Options, however they different these for if you’re ready to get started ramping up your store.
As an example of the inventory Rich direction toolset, you obtain access to things like from stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute that is one of my favourite ways to converse with companies. Simply send them a question and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, keeping the response time brief and support quality high.
In my mind, the Platform has everything you could want concerning support.
Payments and Safety
It’s not necessarily Simple to locate an ecommerce platform that doesn’t charge fees, but that’s just what you get with Ecwid. They never charge any kind of trade fee with any of the plans they provide, which makes it desirable for any shop that is hoping to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, so you’ve got to setup something like PayPal or Stripe to process all the transactions that come through your website. It’s pretty easy to implement one of these systems, since Ecwid incorporates with over 40 international payment options. However, each one of these processors have their particular transaction fees so you need to prepare for these.
It’s quite Clear that Ecwid takes safety seriously, since the provider is a PCI DSS Grade 1 certified service provider. The company also states that every transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Product Image Size
What if you Would love to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are a number of ways to apply it.
· The product is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who need a store fast, but have yet to create a full website to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is rather generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of programs / integrations offered from the Ecwid Program shop.
· You can not alter product URLs, which can be slightly annoying from an SEO point of view.
· You can not create AMP versions of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds hard.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They market the free program like mad, and mention that a number of different platforms drag you into a free trial, even where you may finally need to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment programs are fairly reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture program ups that count to 100 products and you get things like an iPhone direction program. The company program goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited program and you can also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the market. You may see that it is actually cheaper than many of the other platforms we’ve reviewed previously, so if you’re searching for value, this could be the perfect plugin for you.
In short, I am Starting to believe that Ecwid is among the best ways to sell online, as long as you employ the best ways to enhance your sales online as well. Ecwid is a sleek system, with super easy implementation steps, which makes it ideal for the small business crowd. Ecwid Product Image Size