Background Ecwid Product Options
Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small business site it often becomes tricky when you want to bring on a new ecommerce platform or perhaps just alter your site at all. Read our Ecwid review to find out more about this option. Ecwid Product Options
Many options Intentionally create a closed system, which is tedious to maneuver away from once you begin. But with a stage named Ecwid, you no longer have to be concerned about this. Actually, the whole goal of the business, which started in 2009, is to quickly and quickly create an internet store system on your present websites.
You do not have To make a completely different website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
That increased my Attention, since I know the struggles that come along with trying to migrate sites, especially in regards to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not just a platform for people in the united states or Europe. Even companies in developing nations have a chance to get an internet store heading, and you don’t even have to trash your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce performance, Ecwid is geared more towards people who currently have a site and simply want to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of goods, and add photographs, pricing, weight etc. for each. You can define shipping rates, accept credit card payments and so on — all the key stuff that you’d expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you create a fully-featured, standalone e-commerce website; rather, it is intended to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does let you create a one-page standalone offering. We’ll chat through this in more detail later on in the review.) Ecwid Product Options
The Product operates by providing you a widget which gets placed on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present site or societal networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand-new website. The primary feature is that you can take your old site and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the system onto several different sites if you plan on selling elsewhere on the web. Manage all these websites from 1 place rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can visit a tradeshow to generate a number of sales and all of these earnings are represented on the back part of your website.
The system is Also designed to integrate nicely with social networks, so you may sell your items on Facebook if needed. One part of Ecwid we especially enjoy is the delivery aspect. With real time transport integrations you constantly know what’s happening with your orders and where they are being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The machine has over 43 translations for selling round the world
You receive lots of promotional tools such as coupons, discounts, bulk pricing and much more
Create your personalized email notifications
Use the automatic tax alternative (automatic tax charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to market not just online but in physical places too — in shops, market stalls, in theatres and so on.
Together with Ecwid’s POS Functionality, regardless of if a customer purchases a product in shop, online, on their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / transaction info.
There’s a few ways you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it is not yet available on Android devices. (On their site, Ecwid state it will be available soon — but they’ve been saying that for quite a while now). Ecwid Product Options
If you are located outside The US / UK, or need to utilize another mobile device type, the fantastic thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS choice on all paid-for plans, you’ll need to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktopcomputer, tablet computers and cellular. In an era where smartphone web surfing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a completely free program.
Granted, it’s a fairly Standard plan, where attributes like discount vouchers and service aren’t available, and it merely allows you to sell up to ten products in 2 categories — but this may actually be adequate for some users, and using it’s a fantastic way to try out the system.
However, A vital point to note about the free program is the fact that it is not good from an search engine optimization standpoint — you need to be on a paid program to make certain your product pages talk to search engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts could be automatically translated into nearly 50 different languages — clients can see your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of functionality — that they force you to rely on third party apps, the creation of numerous stores or Google Translate to provide different language variations of your shop, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I could tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the name you’ve given to your own product – so in the event that you include some keywords on your product name (not a bad idea anyhow ) your URL will include them too. This serves as something of a workaround, but I’d prefer whole control over URLs. Ecwid Product Options
1 place where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on cellular devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something which is considered by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike most competing products such as Bigcommerce or Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (again, in CSV format) and ensures that should you feel the need to migrate your store to another e-commerce platform, you should not have some significant problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance from the box, so anyone wishing to sell on the stage will require a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only works if you are selling goods from certain countries). Another principal problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace website is quite simple: it is a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed app is provided by Ecwid to allow you integrate the item onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing products such as Shopify offer a much broader range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms very easily. Ecwid Product Options
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you receive a vertical menu on the left that lets you access key performance, and the area on the right can be used to display or edit related products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variations, establishing transport rates etc…but there is nothing here that should represent also a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations shouldn’t be interpreted as legal information, but I am going to do my best to spell out a number of the major GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s typically a good idea to speak with a lawyer on what to do); and even when your company is not located in the EU, you still will need to comply with the regulations where any site visits from the EU are concerned.
According to my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data securely
· Get explicit permission from those signing up to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a site (and to log that consent).
There does not seem to be Whatever stops you meeting the first three requirements easily enough with Ecwid, although you will have to devote time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To Guarantee GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior permission’)
· Logs their approval to run biscuits Ecwid Product Options
· Allows them to revoke consent at a later point
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking up GDPR legislation unless you have a banner in place which does all of the above.
Now, out of the box at Least there is not a way to deal with the cookie approval issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only option on front that I can find, the’EU cookie banner’, does not seem to supply the essential performance — despite costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers would be to use a specialist product like CookiePro, which will supply all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you’ll need to set quite a great deal of time apart to set this up.
Installation and Design
I Truly like The fact which you can run a website without paying anything. This makes the setup process that much simpler, because you simply have to punch in your email and make a password to go straight to the backend port.
The machine has Wizards for each platform that you would like to place your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on the place you want to sell.
The backend Design is perfect, because it walks you through each website creation and integration step with some nice text and photos. As soon as you get your shop implemented on a website or societal page it looks fairly sleek.
The design Depends upon the subject you have on your site, however as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which is prominent and easy to find for customers when they wish to checkout.
Although many Sites are going to be mobile friendly, its fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your clients an opportunity to get products from the cell interface.
The final Design thing that makes sense to mention is your vocabulary tool. Since conducting an online store generally requires one to attain out to people from all over the planet, you’re bound to stumble upon a few clients who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s not a problem at all.
The Ecwid Program Economy
Possessing the Opportunity to put in applications is a sure fire way to scaling your ecommerce website in a reasonable way. Ecwid includes a place known as the Ecwid App Market. It provides 65 software, helping merchants extend their shop performance readily. Ecwid Product Options
Some of the programs Will give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, customized design themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your present site, so you’d typically have to employ additional SEO and advertising tools to truly get out the word. That said, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no excess effort. It gets better with WordPress sites, since you gain access to additional SEO plugins as well as also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so that you may just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Of course you can always open up the Powerful Options, but they separate these for if you are ready to get started ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to things like from stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature which is one of my favorite ways to converse with companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat support and email support, keeping the response time brief and support quality high.
In my mind, the Platform has everything you could want in terms of support.
Payments and Security
It is not always Easy to locate an ecommerce platform which doesn’t charge fees, but that is just what you get with Ecwid. They never control any sort of transaction fee with any of those plans they provide, making it desirable for any shop that is trying to keep costs down and to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to set up something such as PayPal or Stripe to process all of the transactions that come through your site. It is rather simple to implement these systems, because Ecwid integrates with over 40 global payment options. However, each of these processors have their particular trade fees so you need to prepare for these.
It is rather Evident that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 certified service provider. The company also states that each trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Product Options
Imagine if you Would like to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are a number of ways to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who need a shop quickly, but have yet to develop a complete site to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of apps / integrations available in the Ecwid App store.
· You can not alter merchandise URLs, which is slightly annoying in the search engine optimization perspective.
· You can’t create AMP versions of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds difficult.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four plans, one of which is totally free. They promote the free program like crazy, and mention that many different platforms drag you in free trial, even where you will eventually need to pay.
That is where Ecwid stands outside, and you can see that the other payment plans are fairly reasonably priced.
The Free program Allows you to sell 10 products, while the Venture plan ups that count to 100 goods and you get items like an iPhone direction program. The Business program goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited plan and you might also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the market. You can see that it’s actually cheaper than many of the other platforms we’ve reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Starting to think that Ecwid is among the greatest ways to market online, provided that you implement the best methods to improve your earnings online too. Ecwid is a slick system, with superb easy implementation measures, making it ideal for your small business audience. Ecwid Product Options