Background Ecwid Product Variations
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you run a small business website it often becomes tricky once you want to bring on a brand new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to find out more about this solution. Ecwid Product Variations
Many options Purposefully create a closed system, which is tedious to maneuver away from once you begin. But with a platform called Ecwid, you do not have to worry about it. In fact, the whole aim of the company, which started in 2009, would be to quickly and quickly create an internet store system in your existing websites.
You don’t have To create a whole new site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
That raised my Attention, because I know the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to find out whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not just a platform for most people in the US or Europe. Even companies in developing countries have a opportunity to find an online store heading, and you don’t have to trash your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What’s Ecwid, and how does it work?
Ecwid is a hosted Solution for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce functionality, Ecwid is targeted more towards people who already have a site and just want to add an internet store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all products, and add photographs, pricing, weight etc. . each. You are able to define shipping rates, accept credit card payments and so on — all of the crucial stuff that you would expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to allow you to create a fully-featured, standalone e-commerce site; rather, it is designed to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that does allow you produce a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Ecwid Product Variations
The Product operates by giving you a widget that gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an present site or societal media profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand new website. The primary feature is that you can take your old website and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the system on several different sites if you anticipate selling elsewhere online. Manage all these websites from one location rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to make a number of sales and all of these sales are reflected on the backend of your website.
The system is Also made to integrate well with social networks, and that means that you can sell your things on Facebook if desired. One part of Ecwid we especially enjoy is the shipping aspect. With real time transport integrations you constantly know what’s happening with your orders and where they’re being sent to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The system has over 43 translations for sale around the world
You receive a Lot of promotional tools like vouchers, discounts, and bulk pricing and much more
Create your own customized email alerts
Use the automatic tax solution (automatic tax charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to market not just online but in physical locations too — in stores, market stalls, in theatres and so forth.
Together with Ecwid’s POS Functionality, irrespective of whether a customer buys a product in shop, online, on their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and customer / trade info.
There’s a couple of ways you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be arranged straight from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it is not yet available on Android devices. (On their website, Ecwid state it will be available shortly — but they’ve been saying that for quite a while now). Ecwid Product Variations
If you are located outside That the US / UK, or want to work with another mobile device type, the fantastic news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on most of paid-for plans, you’ll want to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktopcomputer, tablet computers and mobile. In a age where smartphone internet surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a completely free program.
Granted, it’s a fairly Basic plan, in which attributes such as discount coupons and service are not accessible, and it only lets you sell up to 10 products in 2 classes — but this could actually be adequate for some users, and using it’s a fantastic way to try out the system.
However, A key point to notice about the free plan is the fact that it isn’t great from an SEO point of view — you have to be on a paid program to ensure that your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — customers can view your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this sort of functionality — that they force you to rely on third party apps, the creation of numerous shops or Google Translate to provide different language variations of your store, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I can tell However, you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the title you’ve given to your product – so if you include some keywords in your product title (maybe not a bad idea anyway) your URL will include them too. This functions as a tool of a workaround, but I would prefer whole control over URLs. Ecwid Product Variations
1 place where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name implies, AMP pages load faster on mobile devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something that’s considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (again, in CSV format) and ensures that should you ever feel the need to migrate your shop to another e-commerce platform, then you should not have some major problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality out of this box, so anybody wanting to sell on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you are selling goods from particular countries). Another main problem with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace website is very easy: it is a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A committed program is offered by Ecwid to enable you integrate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing goods like Shopify provide a much wider range of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on these platforms very easily. Ecwid Product Variations
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you get a vertical menu on the left that lets you access key performance, and the place on the right can be used to edit or display associated products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variations, setting up transport prices and so on…but there isn’t anything that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations should not be interpreted as legal information, but I am going to do my very best to spell out a number of the key GDPR issues facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is usually a great idea to speak with an attorney about what to do); and even if your business is not based in the EU, then you still will need to obey the regulations where any site visits in the EU are worried.
According to my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid store owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit consent from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a site (and also to log that consent).
There does not seem to be Whatever stops you meeting the first few requirements easily enough with Ecwid, although you will need to spend time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those cookies are run (i.e., to give’prior permission’)
· Logs their consent to conduct biscuits Ecwid Product Variations
· Allows them to revoke approval at a later stage
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking up GDPR laws unless you have a banner set up which does all the above.
Nowout of the box at There isn’t a means to deal with the cookie consent issue with Ecwid. Nor is there a decent app available from the Ecwid app store (the only alternative on this front that I can locate, the’EU cookie banner’, doesn’t appear to provide the necessary performance — even though costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid users is to use a specialist product such as CookiePro, which will provide all the essential functionality to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you will want to put quite a lot of time aside to set this up.
Installation and Layout
I Truly like The fact which you’re able to run a website without paying for anything. This makes the setup process that much easier, because you simply need to punch in your email and create a password to proceed right to the backend interface.
The system has Wizards for each platform you want to place your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on where you would like to market.
The backend Design is perfect, since it walks you through each website creation and integration step with a few nice text and photos. As soon as you get your store implemented on a website or social page it appears fairly slick.
The design Depends upon the theme you have on your website, however as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to locate for customers when they want to market.
Although many Sites will be mobile friendly, it;s nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your clients an opportunity to get products from the cell interface.
The final Design thing which makes sense to mention is the language instrument. Since conducting an online store generally requires one to reach out to people from throughout the planet, you are bound to stumble upon a few clients who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s no problem at all.
The Ecwid App Market
Possessing the Chance to install applications is a sure fire way to scaling your ecommerce website in a reasonable way. Ecwid has a location called the Ecwid App Market. It provides 65 applications, helping merchants extend their shop performance easily. Ecwid Product Variations
Some of the programs Will help you out with rating and reviews, rewards programs, automatic advertising tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you would typically have to implement additional SEO and advertising tools to truly get the word out. That said, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any extra effort. It gets even better with WordPress websites, since you acquire access to additional search engine optimization plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so that you may just go in there and sort in a product name, price and image then save the merchandise for afterwards. Obviously you could always open up the Powerful Options, but they separate these for if you’re all set to start ramping up your store.
As an example of the inventory Rich direction toolset, you obtain access to items like from stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales attribute that is always one of my favorite ways to converse to companies. Simply send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat service and email support, keeping the response time short and encourage quality .
In my eyes, the Platform has all you could want in terms of support.
Payments and Safety
It is not necessarily Simple to locate an ecommerce platform which does not charge fees, but that is just what you get with Ecwid. They never control any sort of trade fee with any of the programs they provide, making it desirable for any store that’s trying to keep costs down and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to set up something like PayPal or Stripe to process all of the trades that come through your site. It’s pretty easy to implement one of these systems, because Ecwid integrates with over 40 global payment options. However, each one of those processors have their own trade fees so you have to get ready for these.
It’s quite Evident that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 accredited service provider. The business also claims that every trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Product Variations
Imagine if you Would love to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are quite a few strategies to apply it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for retailers who want a store fast, but have yet to develop a complete site to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of programs / integrations offered in the Ecwid App store.
· You can’t change product URLs, which is slightly annoying in the SEO perspective.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds hard.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They market the free program like mad, and mention that a number of other platforms drag you in free trial, where you will eventually have to pay.
This is where Ecwid stands outside, and you can see the other payment programs are fairly reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that count to 100 goods and you get things like an iPhone direction app. The company program goes up to 2500 products for a superb price and you also get live chat support. Priority support comes along with the Unlimited program and you can also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You may see that it is actually more affordable than a lot of the other platforms we have reviewed previously, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Beginning to think that Ecwid is among the best ways to sell online, as long as you implement the best ways to improve your sales online as well. Ecwid is a sleek system, with superb easy implementation measures, which makes it ideal for the small business crowd. Ecwid Product Variations