Background Ecwid Que Es
Have you ever Wondered if you are using the ideal ecommerce platform for selling online? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small company site it often becomes tricky when you would like to bring on a brand new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to discover more about this solution. Ecwid Que Es
Many solutions Purposefully make a closed system, which can be tedious to move away from once you begin. However, with a platform called Ecwid, you do not have to be concerned about it. Actually, the entire goal of the business, which began in 2009, would be to quickly and inexpensively create an online store system in your existing websites.
You do not have To make a whole new website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
This raised my Attention, because I know the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It is rather Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not only a platform for most people in the united states or Europe. Even businesses in developing countries have a chance to get an online store going, and you don’t even have to squander your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce functionality, Ecwid is targeted more towards people who currently have a site and just wish to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of products, and add photographs, pricing, weight etc. . each. You can define shipping prices, accept credit card payments and so on — all of the key stuff that you’d expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to produce a fully-featured, standalone e-commerce site; instead, it is intended to allow you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that does allow you create a one-page standalone offering. We are going to chat through this in more detail later on in the review.) Ecwid Que Es
The Product works by providing you a widget that gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present website or social media profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand new site. The main attribute is that you can choose your old website and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the system onto various other websites if you anticipate selling elsewhere online. Handle all of these sites from one location rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can visit a tradeshow to generate a number of sales and all these sales are reflected onto the backend of your site.
The system is Also designed to integrate nicely with social networks, and that means that you can sell your things on Facebook if desired. One part of Ecwid that we particularly enjoy is the delivery facet. With real-time transport integrations you constantly know what’s going on with your orders and where they are being sent to.
What other cool Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The system has over 43 translations for selling round the world
You get lots of promotional instruments like vouchers, discounts, bulk pricing and much more
Create your personalized email alerts
Use the automated tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not only online but in physical locations too — in stores, market stalls, in concerts and so on.
Together with Ecwid’s POS Performance, irrespective of if or not a customer buys a product in store, online, in their phone or through Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and client / trade info.
There is a couple of methods that you can use this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid state it will be available soon — but they have been saying that for quite a while now). Ecwid Que Es
If you are based outside That the US / UK, or want to utilize another mobile device kind, the good thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on all paid-for plans, you’ll need to be on the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktop, tablet and mobile. In a age where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it is a pretty Standard plan, in which features such as discount coupons and service aren’t available, and it only allows you to sell up to ten products in two classes — but this could really be adequate for some users, and using it is a good way to try out the system.
But, A vital point to notice about the free program is that it is not good from an SEO point of view — you have to be on a paid plan to ensure your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be mechanically translated into nearly 50 different languages — clients can view your shop in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of performance — they force you to rely on third party apps, the production of multiple stores or Google Translate to provide different language versions of your store, which can be less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the name you’ve given to your own product – so in the event that you include some keywords on your product title (maybe not a bad idea anyway) that your URL will include them also. This functions as a tool of a workaround, but I would prefer full control over URLs. Ecwid Que Es
1 place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on cellular devices. This motivates people to stay longer on your page, thus increasing’dwell time’ –something which is believed by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike most rival products such as Bigcommerce or even Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (in CSV format) and ensures that should you feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have any major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress does not Supplied any e-commerce functionality out of the box, so anyone wanting to market on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you are selling goods from particular countries). Another principal problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace website is quite simple: it is a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated program is offered by Ecwid to enable you integrate the product on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing goods such as Shopify offer a much broader range of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms quite easily. Ecwid Que Es
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online shop builders, you receive a vertical menu on the left that lets you access key performance, and the place on the right can be used to display or edit related products, website reports and content.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variations, setting up shipping rates etc…but there isn’t anything that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is provided to you once you log in for the first time.
If You’re stuck however, you could always get in contact with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please note that the below observations should not be interpreted as legal information, but I’m planning to do my very best to spell out a number of the key GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that website owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s usually a great idea to speak with an attorney about what to do); and even when your business is not based in the EU, you still will need to comply with the regulations where any site visits from the EU are worried.
According to my Understanding of the key GDPR rules, the principal priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit consent from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a site (and also to log that consent).
There does not Appear to be Anything that stops you meeting the first three requirements easily enough with Ecwid, though you will have to spend time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their consent to run cookies Ecwid Que Es
· Allows them to revoke approval at a later stage
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking GDPR legislation unless you have a banner in place which does all the above.
Nowout of the box at There is not a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app shop (the only option on front I can find, the’EU cookie banner’, does not appear to provide the essential performance — even though costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid users would be to use a specialist product like CookiePro, which will supply all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll need to put quite a lot of time apart to set it up.
Installation and Layout
I Truly enjoy The simple fact that you can run a web site without paying anything. This makes the setup process that much easier, because you simply have to punch in your email and make a password to proceed right to the backend port.
The machine has Wizards for each platform that you want to place your store on. If you have a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is perfect, because it walks you through each website creation and integration measure with a few nice photos and text. As soon as you get your shop implemented on a site or social page it appears fairly sleek.
The layout Depends somewhat on the subject you’ve got on your website, but as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for clients when they want to market.
Though many Sites will be mobile friendly, it;s fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also providing your clients a chance to get products from the cell interface.
The final Design thing which makes sense to mention is the vocabulary tool. Since running an internet store generally requires one to reach out to people from all over the world, you’re bound to stumble upon some clients who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s not a problem in any respect.
The Ecwid Program Economy
Having the Chance to put in software is a sure fire way to scaling your ecommerce site in a fair manner. Ecwid includes a location called the Ecwid App Market. It provides 65 software, helping retailers extend their store functionality readily. Ecwid Que Es
Some of the programs Can give you a hand with rating and reviews, rewards programs, automatic ad tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you’d typically have to implement additional SEO and advertising tools to really get out the word. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no excess effort. It gets even better with WordPress sites, as you acquire access to additional search engine optimization plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so you may just go in there and type in a product name, price and picture then save the merchandise for afterwards. Of course you can always open the More Powerful Options, but they different these for if you are ready to start ramping up your store.
As an example of the inventory Rich management toolset, you gain access to items like out of stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute which is one of my favorite ways to converse with companies. Only send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, keeping the response time short and support quality .
In my eyes, the Platform has everything you might want concerning support.
Payments and Security
It’s not necessarily Simple to locate an ecommerce platform which does not charge transaction fees, but that is just what you get with Ecwid. They never control any sort of trade fee with any of those programs they provide, which makes it desirable for any store that is trying to keep costs down and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all the transactions that come through your site. It is rather simple to employ one of these systems, because Ecwid integrates with over 40 global payment options. However, each of these processors have their own trade fees so you need to get ready for these.
It’s rather Evident that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 accredited service provider. The company also claims that every trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Que Es
Imagine if you Would like to collect both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a very easy way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are a number of ways to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who want a shop fast, but have yet to create a complete website to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of programs / integrations available in the Ecwid Program shop.
· You can’t alter merchandise URLs, which is slightly annoying from an search engine optimization point of view.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds difficult.
· The free version doesn’t allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is totally free. They market the free program like mad, and mention that many different platforms drag you in free trial, where you may finally need to pay.
That is where Ecwid stands out, and you’ll be able to see that the other payment programs are fairly affordable.
The Free program Lets you sell 10 products, whereas the Venture program ups that count to 100 products and you get items like an iPhone direction app. The Business program goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited program and you can also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the market. You may see that it’s actually cheaper than many of the other platforms we’ve reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is one of the best ways to market online, as long as you employ the best methods to enhance your sales online as well. Ecwid is a sleek system, with super easy implementation measures, which makes it ideal for your small business audience. Ecwid Que Es