Background Ecwid Quora
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you run a small company site it often becomes tricky once you would like to bring on a new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Quora
Many solutions Purposefully create a closed system, which can be tedious to move away from once you begin. But with a platform named Ecwid, you no longer have to worry about it. In fact, the entire aim of the company, which started in 2009, would be to quickly and inexpensively make an online store system in your present websites.
You don’t have To make a whole new website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are good to go.
This raised my Attention, since I know the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t only a platform for people in the US or Europe. Even companies in developing nations have a chance to get an online store heading, and you don’t even have to trash your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce performance, Ecwid is geared more towards people who currently have a website and just want to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of products, and add photos, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments etc — all the key things that you would expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to let you produce a fully-featured, standalone e-commerce site; rather, it’s designed to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will allow you produce a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Ecwid Quora
The Product works by giving you a widget which gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing website or social networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand new website. The primary attribute is that you can take your old website and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on various different websites if you anticipate selling elsewhere on the web. Handle all these websites from 1 place rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to make a few sales and each one these earnings are reflected on the back part of your website.
The system is Also designed to integrate nicely with social networks, and that means you can sell your things on Facebook if needed. One part of Ecwid we particularly enjoy is the shipping facet. With real-time shipping integrations you constantly know what is happening with your orders and where they are being sent to.
What other trendy Things are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The system has over 43 translations for sale around the world
You receive lots of promotional tools like vouchers, discounts, and bulk pricing and more
Produce your own customized email notifications
Utilize the automatic tax solution (automatic tax charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to sell not just online but in bodily locations too — in shops, market stalls, in theatres and so on.
With Ecwid’s POS Functionality, irrespective of whether a customer purchases a product in shop, online, on their telephone or through Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / transaction information.
There is a couple of methods you can take advantage of this attribute: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a few Things worth noting the Paypal Here integration: it’s only available to merchants in the US and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid say it’ll be available soon — but they’ve been saying that for quite some time now). Ecwid Quora
If you’re located outside The US / UK, or want to utilize another mobile device kind, the good news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS choice on all paid-for plans, you’ll need to be on the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktopcomputer, tablet computers and cellular. In a age where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it’s a fairly Basic plan, in which attributes like discount coupons and service aren’t accessible, and it only allows you to sell up to 10 products in 2 categories — but this may actually be adequate for some users, and using it is a good way to try out the system.
However, A vital point to notice about the free plan is the fact that it isn’t good from an search engine optimization point of view — you have to be on a paid program to ensure that your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of performance — they force you to rely on third party apps, the production of numerous stores or Google Translate to supply different language versions of your shop, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I could tell But you can not manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the title you have given to your product – so if you include some keywords on your product name (maybe not a bad idea anyway) your URL will comprise them too. This functions as something of a workaround, but I’d prefer full control over URLs. Ecwid Quora
1 place where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load faster on mobile devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or even Shopify, you can not produce AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and clients (again, in CSV format) and means that if you feel the need to migrate your shop to another e-commerce platform, you should not have any major difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance out of the box, so anyone wanting to market on the platform will need a third-party solution like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only functions if you’re selling goods from particular countries). The other principal issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace site is quite easy: it is a simple matter of including a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A committed app is provided by Ecwid to allow you incorporate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing goods such as Shopify provide a much wider assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing to you install Ecwid on these platforms very easily. Ecwid Quora
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you get a vertical menu on the left which allows you to access key performance, and the area on the right is used to edit or display associated products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variations, setting up transport prices etc…but there isn’t anything that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You are stuck nonetheless, you could always get in touch with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get 2 hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations should not be interpreted as legal advice, but I am planning to do my best to spell out a number of the key GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s typically a good idea to speak with an attorney on what to do); and even if your business isn’t located in the EU, you still need to obey the regulations where any site visits in the EU are concerned.
Based on my Understanding of the key GDPR principles, the main priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie notices
· Process and store data securely
· Get explicit permission from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a site (and to log that approval ).
There does not Appear to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, though you will have to devote time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To Guarantee GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their consent to run biscuits Ecwid Quora
· Allows them to revoke consent at a later point
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid store, you will be breaking up GDPR legislation unless you’ve got a banner set up which does all of the above.
Now, out of the box at Least there is not a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only option on front that I can find, the’EU cookie banner’, does not appear to provide the essential performance — despite costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid users is to use a specialist product like CookiePro, which will supply all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a great deal of configuration and you will want to set quite a lot of time apart to set it up.
Installation and Design
I Truly like The fact which you’re able to run a web site without paying for anything. This makes the setup process that much simpler, because you simply have to punch in your email and make a password to proceed straight to the backend port.
The machine has Wizards for each platform you want to set your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on the place you would like to market.
The backend Design is perfect, because it walks you through every site creation and integration measure with some nice photos and text. As soon as you get your shop implemented on a website or societal page it looks fairly slick.
The design Depends somewhat on the theme you have on your website, however as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to find for customers when they want to checkout.
Although many Websites will be cellular friendly, it;s fine understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your clients an opportunity to buy products from the cell interface.
The closing Design thing which makes sense to mention is your vocabulary tool. Since conducting an online store generally requires one to reach out to people from throughout the world, you’re bound to stumble upon a few clients who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that is not a problem in any respect.
The Ecwid App Economy
Possessing the Chance to install applications is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid has a location called the Ecwid App Market. It offers 65 software, helping retailers extend their store functionality readily. Ecwid Quora
Some of the apps Can help you out with rating and reviews, rewards programs, automated ad tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you would normally need to employ additional SEO and marketing tools to truly get the word out. That said, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any extra effort. It gets better with WordPress websites, as you acquire access to additional SEO plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so that you may just go in there and type in a product name, price and image then save the product for afterwards. Obviously you can always open up the More Powerful Options, but they separate these for if you’re all set to get started ramping up your store.
As an example of the inventory Rich direction toolset, you obtain access to things like out of stock product monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute that is always one of my favourite ways to talk to companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, keeping the response time short and encourage quality .
In my mind, the Platform has all you might want in terms of support.
Payments and Security
It is not necessarily Simple to find an ecommerce platform which does not charge fees, but that’s exactly what you get with Ecwid. They never control any sort of trade fee with any of the programs they offer, which makes it desirable for any shop that’s trying to keep costs down and to improve margins.
Remember that Ecwid is not a payment processor, so you have to setup something such as PayPal or Stripe to process all the trades that come through your website. It is pretty easy to employ one of these systems, since Ecwid integrates with over 40 international payment options. However, each of those processors have their particular trade fees so you have to prepare for these.
It’s quite Clear that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 certified supplier. The business also states that each trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Quora
Imagine if you Would love to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are quite a few strategies to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for merchants who want a store fast, but have yet to develop a full website in order to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations offered in the Ecwid Program store.
· You can not alter merchandise URLs, which is slightly annoying in the search engine optimization point of view.
· You can not create AMP variations of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie approval ) sounds difficult.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They market the free plan like crazy, and mention that many different platforms drag you in free trial, where you may finally have to pay.
That is where Ecwid stands out, and you can see that the other payment plans are fairly reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that depend to 100 products and you get things like an iPhone direction app. The Business program goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes along with the Unlimited plan and you can also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the market. You may see that it’s actually cheaper than a lot of the other programs we have reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I am Starting to think that Ecwid is among the best ways to sell online, as long as you implement the best ways to improve your sales online too. Ecwid is a slick system, with superb simple implementation measures, which makes it perfect for your small business audience. Ecwid Quora