Introduction Ecwid Reports
Have you ever Wondered if you are using the right ecommerce platform for selling online? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you run a small company website it often becomes tricky when you want to attract on a brand new ecommerce platform or perhaps just alter your website whatsoever. Read our Ecwid review to find out more about this option. Ecwid Reports
Many options Intentionally create a closed system, which can be tedious to maneuver away from once you begin. But with a stage called Ecwid, you no longer need to be concerned about it. In fact, the whole goal of the business, which began in 2009, is to quickly and quickly create an internet store system in your existing websites.
You do not have To make a whole new website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you’re all set.
That increased my Attention, because I know the struggles that come along with trying to migrate websites, especially in regards to ecommerce. So, I wanted to gather an in-depth review of the Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It is rather Impressive what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t just a platform for people in the united states or Europe. Even companies in developing countries have a opportunity to get an internet store heading, and you don’t even have to squander your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What is Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and just want to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of goods, and add photos, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments and so on — all the crucial things that you would expect to be able to do using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you create a fully-featured, standalone e-commerce site; instead, it’s designed to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does let you produce a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Ecwid Reports
The Product operates by giving you a widget which gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present website or societal media profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies that don’t need to begin a brand-new site. The primary feature is that you can choose your old website and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the system on several different websites if you plan on selling elsewhere on the web. Manage all these sites from 1 place rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to generate a few sales and all these sales are represented onto the backend of your site.
The system is Also designed to integrate well with social networks, and that means that you may sell your items on Facebook if needed. One part of Ecwid we especially enjoy is the shipping facet. With real-time transport integrations you always know what is going on with your orders and where they are being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and customers
The system has over 43 translations for sale around the world
You receive a Lot of promotional tools like coupons, discounts, and bulk pricing and more
Create your own customized email alerts
Use the automatic tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not only online but in bodily locations too — in shops, market stalls, at theatres and so on.
Together with Ecwid’s POS Functionality, irrespective of if or not a customer buys a product in shop, online, in their phone or through Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and customer / trade info.
There is a couple of methods that you can use this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid state it’ll be available shortly — but they have been saying that for quite a while now). Ecwid Reports
If you are located outside The US / UK, or need to utilize another mobile device kind, the good thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on most of paid-for plans, you’ll want to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktop, tablet and cellular. In an era where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it is a fairly Standard plan, where attributes such as discount vouchers and service are not available, and it merely allows you to sell up to 10 products in two categories — but this could actually be adequate for some customers, and using it is a good way to try the system out.
But, A vital point to notice about the free program is that it isn’t great from an search engine optimization standpoint — you have to be on a paid program to make certain that your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — customers can see your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of functionality — they force you to rely on third party apps, the production of numerous shops or Google Translate to supply different language variations of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the name you’ve given to your own product – so in the event that you include some keywords in your product name (maybe not a bad idea anyway) that your URL will comprise them also. This serves as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Reports
One area where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load faster on mobile devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike most rival products like Bigcommerce or Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (in CSV format) and ensures that if you feel the need to migrate your store to a different e-commerce platform, then you should not have any significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality from this box, so anyone wanting to market on the stage will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And using Stripe only works if you’re selling products from certain countries). Another main problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into a Squarespace site is very easy: it is a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can provide a fantastic workaround. A dedicated app is provided by Ecwid to allow you incorporate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing goods like Shopify provide a much broader range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms very easily. Ecwid Reports
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you receive a vertical menu on the left which lets you access key performance, and the place on the right is used to display or edit associated products, site content and reports.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variations, setting up transport prices and so on…but there isn’t anything here that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you when you log in for the first time.
If You’re stuck however, you can always get in touch with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note the below observations should not be interpreted as legal advice, but I am planning to do my best to spell out some of the major GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s usually a good idea to consult a lawyer on what to do); and even if your company isn’t based in the EU, you still need to comply with the regulations where any website visits in the EU are concerned.
According to my Understanding of the key GDPR principles, the main priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data securely
· Get explicit consent from people registering to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a site (and to log that consent).
There does not Appear to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, though you will have to devote time and possibly money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, You Have to exhibit a cookie cutter banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their approval to conduct cookies Ecwid Reports
· Enables them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you’ll be breaking up GDPR legislation unless you’ve got a banner in place which does all the above.
Nowout of the box at There isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only option on this front that I can find, the’EU cookie banner’, does not seem to provide the necessary functionality — despite costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid consumers is to use a specialist product like CookiePro, which will provide all the essential performance to make cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a lot of configuration and you’ll need to put quite a lot of time aside to set this up.
Installation and Design
I Truly like The fact that you’re able to run a website without paying for anything. This makes the installation process that much easier, since you simply have to punch in your email and create a password to go right to the backend port.
The system has Wizards for each platform you want to place your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on where you would like to sell.
The backend Design is flawless, because it walks you through every website creation and integration step with some fine photos and text. As soon as you obtain your shop implemented on a site or social page it appears fairly slick.
The design Depends somewhat on the subject you’ve got on your site, but as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for clients when they want to market.
Though many Websites are going to be mobile friendly, it;s nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your clients a chance to get products from the cell interface.
The final Design thing which makes sense to mention is the vocabulary instrument. Since running an internet store generally requires you to reach out to people from throughout the world, you are bound to stumble upon a few customers who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s not a problem in any respect.
The Ecwid Program Economy
Having the Opportunity to install applications is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid has a place known as the Ecwid App Market. It offers 65 applications, helping retailers extend their store performance readily. Ecwid Reports
A Few of the programs Can help you out with reviews and rating, rewards programs, automated advertising tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you would typically have to employ additional SEO and marketing tools to truly get the word out. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google without any excess work. It gets even better with WordPress sites, as you acquire access to additional SEO plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to include any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so you can just go in there and sort in a product name, price and picture then save the merchandise for later. Obviously you can always open the More Powerful Options, but they separate these for if you are ready to get started ramping up your store.
As an example of the stock Rich management toolset, you gain access to items like out of stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute which is always one of my favourite ways to talk to companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, keeping the response time brief and encourage quality high.
In my eyes, the Platform has all you might want concerning support.
Payments and Safety
It’s not necessarily Simple to locate an ecommerce platform which doesn’t charge transaction fees, but that’s exactly what you get with Ecwid. They never control any sort of trade fee with any of the programs they offer, making it desirable for any store that’s trying to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to setup something like PayPal or Stripe to process all the transactions that come through your site. It is pretty easy to implement one of these systems, since Ecwid incorporates with over 40 international payment choices. However, each one of those processors have their own transaction fees so that you need to prepare for these.
It’s quite Evident that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 certified service provider. The business also states that every trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Reports
Imagine if you Would like to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to any existing website.
· Point-of-sale performance can be obtained, and there are a number of strategies to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who want a shop fast, but have yet to create a full site to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is rather generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations available from the Ecwid App shop.
· You can’t change product URLs, which can be slightly annoying in the SEO perspective.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds hard.
· The free version doesn’t allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They promote the free program like crazy, and mention that many different platforms drag you into a free trial, where you may eventually need to pay.
That is where Ecwid stands outside, and you can see that the other payment plans are rather reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture program ups that count to 100 products and you get things like an iPhone management program. The company plan goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes alongside the Unlimited plan and you can also sell an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the marketplace. You may see that it is actually more affordable than many of the other programs we have reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Beginning to think that Ecwid is among the greatest ways to market online, provided that you implement the best methods to improve your earnings online as well. Ecwid is a sleek system, with superb simple implementation measures, which makes it perfect for the small business audience. Ecwid Reports